scholarly journals Online Reputation Management in Canadian Hospitals

2021 ◽  
Vol 26 (51) ◽  
pp. 13-33
Author(s):  
Pablo Medina Aguerrebere ◽  
Toni Gonzalez Pacanowski ◽  
Eva Medina
Keyword(s):  
Health Education ◽  
Literature Review ◽  
Performance Indicators ◽  
Corporate Communication ◽  
Reputation Management ◽  
Strategic Positioning ◽  
Health Organizations ◽  
Corporate Website ◽  
Corporate Websites ◽  
Online Reputation

This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review about corporate communication, branding and health organizations; and then, we defined 48 key performance indicators to analyze how the best 85 Canadian hospitals managed Facebook, Twitter, Youtube and their corporate website for promoting their brands. We concluded that most Canadian hospitals used their corporate website for disseminating journalistic information; Facebook and Twitter, for interacting with patients; and Youtube, for publishing videos about health education.

scholarly journals Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

2020 ◽  
Author(s):  
Pablo Medina-Aguerrebere ◽  
Toni González-Pacanowski ◽  
Eva Medina
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Reputation Management ◽  
Communication Model ◽  
Scientific Content ◽  
The Usa ◽  
Social Media Platforms ◽  
Online Reputation ◽  
Brand Ambassadors

Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values.

Brand Reputation in the Facebook Era

2019 ◽  
pp. 1544-1556
Author(s):  
Pedro Mir-Bernal
Keyword(s):  
Literature Review ◽  
Technology Development ◽  
Reputation Management ◽  
The Internet ◽  
Research Topics ◽  
Research Areas ◽  
Brand Reputation ◽  
Digital Fingerprint ◽  
Online Reputation

The vitality of the Internet highlights the research relevance that online reputation studies are acquiring. Most available research suggests that online reputation might also be managed (Online Reputation Management, ORM). However, technology development has given consumers a digital fingerprint and impact on a brand reputation. Therefore, brand reputation management is eventually limited to some tools. A literature review was conducted to pay attention to the most important emerging research topics on the field and to identify interesting research areas.

Brand Reputation in the Facebook Era

2017 ◽  
pp. 171-187
Author(s):  
Pedro Mir-Bernal
Keyword(s):  
Literature Review ◽  
Technology Development ◽  
Reputation Management ◽  
The Internet ◽  
Research Topics ◽  
Research Areas ◽  
Brand Reputation ◽  
Digital Fingerprint ◽  
Online Reputation

The vitality of the Internet highlights the research relevance that online reputation studies are acquiring. Most available research suggests that online reputation might also be managed (Online Reputation Management, ORM). However, technology development has given consumers a digital fingerprint and impact on a brand reputation. Therefore, brand reputation management is eventually limited to some tools. A literature review was conducted to pay attention to the most important emerging research topics on the field and to identify interesting research areas.

scholarly journals Promoting Pharmaceutical Companies’ Reputation through Facebook: the case of Spain

2020 ◽  
Vol 9 (2) ◽  
pp. 243-254
Author(s):  
Pablo Medina Aguerreber ◽  
Toni González Pacanowski ◽  
Eva Medina
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Corporate Reputation ◽  
Communication Strategies ◽  
Corporate Communication ◽  
The Other ◽  
Pharmaceutical Companies ◽  
Health Organizations ◽  
Other Hand ◽  
The One

This paper aims to analyse how the 100 most reputed pharmaceutical companies in Spain use Facebook for improving their corporate reputation. To do that, on the one hand, we carried out a literature review about corporate communication, health organizations and social media; and on the other hand, we analysed their Facebook corporate profiles by using ten indicators related to corporate communication. This paper concludes that pharmaceutical companies in Spain does not consider Facebook any more like a strategic tool for their corporate communication strategies because only 18 companies manage actively a Facebook corporate profile from their headquarters in Spain.

Systematic Literature Review on Smart Mobility: A Framework for Future “Quantitative” Developments

2021 ◽  
pp. 088541222199424
Author(s):  
Mauro Francini ◽  
Lucia Chieffallo ◽  
Annunziata Palermo ◽  
Maria Francesca Viapiana
Keyword(s):  
Cluster Analysis ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Performance Indicators ◽  
State Of The Art ◽  
Measurement Model ◽  
Broader Impacts ◽  
Research Goal ◽  
Smart Mobility ◽  
Definition Of

This work aims to reorganize theoretical and empirical research on smart mobility through the systematic literature review approach. The research goal is to reach an extended and shared definition of smart mobility using the cluster analysis. The article provides a summary of the state of the art that can have broader impacts in determining new angles for approaching research. In particular, the results will be a reference for future quantitative developments for the authors who are working on the construction of a territorial measurement model of the smartness degree, helping them in identifying performance indicators consistent with the definition proposed.

scholarly journals Skin tear treatment and prevention by nurses: an integrative literature review

2014 ◽  
Vol 35 (2) ◽  
pp. 142-149
Author(s):  
Érick Igor dos Santos
Keyword(s):  
Health Education ◽  
Literature Review ◽  
Scientific Evidence ◽  
Skin Flap ◽  
Exclusion Criteria ◽  
Safe Environment ◽  
Best Management ◽  
Treatment And Prevention ◽  
Skin Tears ◽  
Work And Health

The objective of the present study was to identify scientific evidence in the literature regarding management and prevention of skin tears by nurses over the last ten years. This is an integrative review of articles found in the LILACS, SciELO, BDENF, MEDLINE, Scopus, ScienceDirect and PubMed databases, identified with the Portuguese, English and Spanish descriptors for "skin," "friction," or with the keyword "skin tears". After inclusion and exclusion criteria were applied, fifteen texts were selected. Scientific evidence demonstrated that the best management results are obtained by covering the tear with the skin flap itself, using octylcyanoacrylate or silicone-based products. Prevention consists of promoting a safe environment, through multidisciplinary work and health education. We conclude that it is the nursing staff's responsibility to avoid infection, trauma of any intensity, pain and bleeding.

Causal Modelling and Analysis Evaluation of Online Reputation Management Using Fuzzy Delphi and DEMATEL

2017 ◽  
Vol 8 (1) ◽  
pp. 27-45 ◽  
Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash
Keyword(s):  
Service Providers ◽  
Causal Modeling ◽  
Customer Relationship ◽  
Reputation Management ◽  
Fuzzy Delphi ◽  
Modeling Analysis ◽  
Factor Data ◽  
Corporate Social ◽  
Online Reputation ◽  
Structured Questionnaire

Online reputation management (ORM) is a significant and proactive tool that can reinforce the credibility of the service provider. Literature existing today on this topic has rarely reported on the causal modeling analysis from an ORM perspective. Therefore, the objective of this paper is to build a factor structure of ORM and to build the inter-relationship map amongst the criteria of each factor. To allow for vague human judgment, a fuzzy concept is employed in a form of Fuzzy Delphi. The DEMATEL technique has been used to develop a Network Relationship Map (NRM) among the criteria of each factor. Data has been gathered through a structured questionnaire conducted with a survey of experts. The study divided the criteria of each factor into cause-effect criteria. Findings of the study show that criteria such as distributed reputation system, trust, online competitive branding, website management, customer relationship, search engine optimization, corporate social responsibility, users' reach, competition/page views, purchase discounted products and cash back or money back fall under the cause group of ORM's factors. The results of this study can not only help service providers to enhance their reputation but can also guide them towards targeting their customers in an online platform.

scholarly journals SERM СТРАТЕГІЯ В МАРКЕТИНГОВІЙ ДІЯЛЬНОСТІ ТУРИСТИЧНОГО ПІДПРИЄМСТВА

2021 ◽  
pp. 21-29
Author(s):  
О. В. Виноградова ◽  
Н. І. Дрокіна
Keyword(s):  
Search Engine ◽  
Reputation Management ◽  
Online Reputation

У статті обґрунтовано значимість заходів щодо управління репутацією в пошуковій видачі. Розглянуто поняття SERM (Search Engine Reputation Management) та ORM (Online Reputation Management), визначено основні їх відмінності. Побудовано структуру системи управління репутацією в мережі Інтернет (ORM) туристичного підприємства та виділено SERM як один з її напрямків. Сформульовано поняття SERM туристичного підприємства, визначено основне завдання управління репутацією в пошуковій видачі та мета SERM-стратегії туристичного підприємства. Побудована концептуальна модель розробки SERM-стратегії туристичного підприємства, яка має вигляд взаємозв’язаних та послідовних етапів розробки та реалізації заходів щодо створення у користувачів позитивної думки про туристичне підприємство у видачі пошукових систем. Запропоновано матрицю визначення тональності майданчиків при аналізі пошукової видачі по репутаційним запитам.

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