scholarly journals Pengaruh Penggunaan Teknologi Tepat Guna dalam Meningkatkan Produktivitas UKM Batik Tulis di Kampung Batik Kauman Kota Pekalongan

Anuva ◽  
2017 ◽  
Vol 1 (1) ◽  
pp. 11
Author(s):  
Ana Irhandayaningsih
Keyword(s):  
Search Engine ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Digital Marketing

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan teknologi tepat guna dalam peningkatan produktivitas UKM Batik Mas dan Batik Nulaba melalui perbaikan proses produksi, pemasaran, dan manajemen. Teknologi tepat guna yang diterpatkan adalah penerapan mesin feeder pewarnaan batik yang akan diaplikasikan di UKM Batik Mas, pendampingan teknik integrated digital marketing serta penerapan mini studio skala UKM untuk meningkatkan kualitas foto produk di UKM Batik Nulaba, workshop ergonomic dan keselamatan kerja di UKM Batik Mas, pendampingan teknik Search Engine Optimation untuk meningkatkan pengunjung online di UKM Batik Nulaba, serta pendampingan teknik customer relationship management di UKM Batik Mas. Dampak yang dihasilkan bagi UKM Batik Mas adalah jumlah tenaga kerja yang terlibat menjadi berkurang, waktu proses pewarnaan berkurang, dan postur kerja pewarnaan mengalami perbaikan. Dampak yang dihasilkan bagi UKM Batik Nulaba adalah adanya katalog online dan jangkauan pemasaran semakin banyak, serta jumlah penjualan meningkat.

scholarly journals The effect of digital marketing on customer relationship management in the education sector: Peruvian case

2021 ◽  
Vol 9 (3) ◽  
pp. 549-554 ◽  
Author(s):  
Sofía Oré-Calixto ◽  
Wagner Vicente-Ramos
Keyword(s):  
Customer Relationship Management ◽  
Significant Influence ◽  
Educational Institution ◽  
Relationship Management ◽  
Structural Equations ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Operational Management ◽  
The Impact

The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative approach, with a non-experimental correlational transactional research design. A questionnaire was applied to 228 parents between the ages of 30 and 50 who belong to an educational institution in the city of Concepción in Peru. Using the structural equations model, it was found that Content Marketing has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0.05). Regarding the Marketing of social networks, it was identified that it has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0, 05), because the media used by educational institutions are attractive to parents. It is concluded that Digital Marketing has a great impact on customer relationship management (CRM) in the educational sector of a city in central Peru.

scholarly journals The effect of digital marketing on the management of relationships with university students in times of Covid-19

2022 ◽  
Vol 6 (1) ◽  
pp. 59-66 ◽  
Author(s):  
Wagner Vicente-Ramos ◽  
Luz Mirella Cano-Torres
Keyword(s):  
University Students ◽  
Digital Media ◽  
Customer Relationship Management ◽  
Significant Influence ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Digital Marketing ◽  
The Impact ◽  
The City

The present study's main objective was to analyze and determine the impact of digital marketing on the management of relationships with university students in times of Covid-19. The study was conducted from a quantitative approach, with a non-experimental transactional correlational transactional research design. A questionnaire was applied to 400 students aged 18 to 37 years belonging to the Continental University of the city of Huancayo in Peru. The analysis of the results was developed through a data structure and tabulation model with the SmartPLS3 program and it was obtained that Content Marketing has a significant influence on the operational management of customer relationships (p<0.05), as well as on the analytical and collaborative management of customer relationships. As for Social Media Marketing, it was identified that it has a significant influence on operational customer relationship management (p<0.05), as well as on analytical and collaborative customer relationship management, due to the fact that the digital media used by Continental University are attractive to parents and families. It is concluded that Digital Marketing has a great impact on the management of relationships with students of the Continental University in the city of Huancayo in Peru.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

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