Impact of ICT and use of social media on supply chain of horticultural crops in India: structural equation and predictive modelling approach

2021 ◽  
Vol 2 (1) ◽  
pp. 23
Author(s):  
K. Arekar ◽  
R. Jain
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Structural Equation ◽  
Predictive Modelling ◽  
Horticultural Crops ◽  
Use Of Social Media ◽  
Modelling Approach

scholarly journals Late-Night Use of Social Media and Cognitive Engagement of Female Entrepreneurs: A Stressor–Strain–Outcome Perspective

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110376
Author(s):  
Fakhar Shahzad ◽  
Adnan Abbas ◽  
Adnan Fateh ◽  
Raja Suzana Raja Kasim ◽  
Kashif Akram ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Cognitive Engagement ◽  
Equation Modeling ◽  
Negative Consequences ◽  
Female Entrepreneurs ◽  
Late Night ◽  
Use Of Social Media ◽  
Outcome Perspective

The excessive use of social media is an emerging phenomenon with several negative consequences in an entrepreneurial context. Based on the stressor–strain–outcome paradigm, this research aims to unveil the following: that social media late-night usage can affect two psychological strains (life invasion and technostress) among female entrepreneurs and thus influence their behavioral outcome (cognitive engagement). This study empirically tested the proposed mediation model using an online survey of 225 female entrepreneurs from the small- and medium-sized enterprise sector. A partial least squares structural equation modeling (PLS-SEM) was implemented to obtain the results. The findings indicate that late-night social media usage significantly raises life invasion and technostress among female entrepreneurs. Moreover, internal strains (life invasion and technostress) reduce female entrepreneurs’ cognitive engagement and significantly mediate the association between late-night use of social media and entrepreneurial cognitive engagement. This study draws associated practical and theoretical contributions based on findings, which were not previously discussed.

Examining the boundaries of journalism in the digital age : a SEM test of digital transitions in newsrooms

2017 ◽  
Author(s):  
◽  
Yanfang Wu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Business Models ◽  
Equation Model ◽  
Sem Analysis ◽  
Media Industry ◽  
Cross Sectional ◽  
News Organizations ◽  
Use Of Social Media

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The debate about boundaries in journalism amid the rise of citizen journalism, the crisis of business models in the news industry and the use of social media in the news-gathering and dissemination process, has become a central focus in the media industry and academia. There is no doubt that the digital transition is a trend. Based on the Carlson's (2015) boundaries of journalism theory and Shoemaker and Vos' (2009) levels of analysis in the gatekeeping theory, administering a cross-sectional, self-administered questionnaire, national online survey (N=1063), conducting a Structural Equation Model (SEM) analysis, the study seeks to find out the relationships between socialization and perceptions of digital impact on journalism, journalists and news organizations. The findings showed news organizations' social media culture affects journalists' use of social media. Twitter interactivity mediates journalists' social media internalization and their attitude toward social media. However, this mediating effects does not apply to Facebook and other social media interactivity. The distinguishing line between reporters and editors is blurring in news organizations. Older journalists (age>40) are picking up social media as additional journalistic tools and developing a positive attitude toward them. However, there still may be a long way to go before old journalists become experts in social media.

Understanding social media advertising effect on consumers’ responses

2018 ◽  
Vol 31 (3) ◽  
pp. 426-445 ◽  
Author(s):  
Manel Hamouda
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Moderator Effect ◽  
Content Type ◽  
Advertising Effect ◽  
Social Media Advertising ◽  
Use Of Social Media

Purpose This study aims to deepen the current understanding of social media advertising by using the Ducoffe’s advertising value model. The purpose of this paper is to examine the antecedents of advertising value and its consequences on consumers’ attitude and behavior in the specific context of tourism advertising on Facebook. Design/methodology/approach Survey was conducted on a quota sample of 352 Tunisian Facebook users. Web-based questionnaires were used to collect the data which was analyzed using exploratory factor analysis and structural equation modeling. Findings Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. This positive value will affect favorably consumers’ attitude toward social media advertising and their behavioral responses. The moderator effect of corporate reputation was also confirmed in this relationship. Practical implications Tourism marketers should focus not only on developing information-rich and entertaining social media advertisements but also a credible content of the ads. Furthermore, Facebook should be systematically integrated by tourism practitioners in their communication strategy as it affects the attitude and consequently the behavior of the consumers especially when the company using social media advertising has a good corporate reputation. Originality/value In the tourism context, the effectiveness of social media advertising remains little known to practitioners and scholars despite the frequent use of social media by tourism customers and companies in recent years. So, this research study contributes to a better understanding of the use of social media advertising on Facebook regarding tourism products and services.

From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Teresa Fernandes ◽  
Inês Inverneiro
Keyword(s):  
Social Media ◽  
Identity Formation ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Holistic Model ◽  
Brand Love ◽  
Content Type ◽  
Brand Engagement ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose Exerting a peculiar fascination on both managers and academics, Millennials can be distinguished from other cohorts by their intense exposure to the internet and heavy use of social media, which, in turn, affect their identity formation, brand engagement, loyalty and purchase behaviour. Yet, uncertainties regarding online engagement and the real benefits brands can reap from Millennials’ avid use of social media remain. Therefore, by developing a holistic model of drivers and outcomes, this study aims to understand how Millennials engage with their most loved, self-expressive brands across social media platforms and its impact on loyalty-related intentions. Design/methodology/approach Data was gathered using a self-administered survey, answered by 343 millennial generation social media users and based on self-selected self-expressive, loved brands. Considering brand loyalty as a key outcome, a holistic model was developed and tested using partial least squares-structural equation modelling, emphasizing not only the role of social media engagement but also including brand love, experience and identification as direct and indirect antecedents. Findings Findings suggest a disconnection between online and offline brand relationships: though Millennials love and are very loyal to their favourite brands, they are not actively engaged in social media, which helps to explain the non-significant effect of engagement on brand loyalty. Moreover, together with brand identification, brand experience was found to play a major role in developing brand love, which, in turn, is positively related to engagement and loyalty. Originality/value Theoretically, this study contributes to bridging a gap in the literature, as research on engagement, its drivers and outcomes is scant and there is no robust evidence about its impact on brand loyalty, particularly among Millennials. Moreover, research on disengaged consumers who exhibit limited willingness to engage is still scant. Managerially, this study provides insights for brand managers wishing to successfully engage and build relationships with Millennials and to identify key routes to Millennials’ loyalty.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals E-Learning and Social Media Motivation Factor Model

2015 ◽  
Vol 9 (1) ◽  
pp. 20 ◽  
Author(s):  
Mohd Shafie Rosli ◽  
Nor Shela Saleh ◽  
Baharuddin Aris ◽  
Maizah Hura Ahmad ◽  
Abbas Abjoli Sejzi ◽  
...  
Keyword(s):  
Social Media ◽  
Educational Technology ◽  
Social Influence ◽  
Structural Equation ◽  
Factor Model ◽  
Equation Modeling ◽  
Postgraduate Students ◽  
E Learning ◽  
Use Of Social Media ◽  
Faculty Of Education

<p class="apa">The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.</p>

scholarly journals Social Media Factors and Teen Gadget Addiction Factors in Indonesia

2021 ◽  
Vol 3 (1) ◽  
pp. 67-77
Author(s):  
Nesti Anggraini Santoso ◽  
Alwiyah ◽  
Efa Ayu Nabila
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Data Science ◽  
Positive Impact ◽  
Research Result ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Social Media Addiction ◽  
Use Of Social Media

Social media users in Indonesia are growing rapidly since its emergence. In 2019, one of the largest social media platforms, Facebook has 3 billion users worldwide as well as 130 million users from Indonesia. Moreover, other social media such as Instagram also experienced significant growth with most of its users being teenagers. Massive use of social media is caused by more than 100 million active users using gadgets or smartphones to open apps such as social media. Widespread use of social media and gadgets not only has a positive impact but also negative impacts such as mental and behavioral disorders if the user is already addicted. Therefore, the need to know the factors that influence social media addiction and gadgets in Indonesia is necessary to prevent the occurrence of social media and gadget addiction. In this paper, the influence factors of social media addiction and gadgets in Indonesia are examined using several techniques such as data science, partial least square, and structural equation modeling. Research result: Time, Productivity and Relationships are factors that influence social media addiction and gadgets, whereas Mind is not a factor that affects social media addiction and gadgets.

Antecedents and consequences of public administration’s social media website attractiveness

2018 ◽  
Vol 86 (1) ◽  
pp. 38-61 ◽  
Author(s):  
Bernd W. Wirtz ◽  
Vincent Göttel ◽  
Paul F. Langer ◽  
Marc-Julian Thomas
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Structural Equation ◽  
Positive Influence ◽  
Public Institution ◽  
Equation Modeling ◽  
Open Platform ◽  
Model Based ◽  
Antecedents And Consequences ◽  
Use Of Social Media

With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling approach by testing our model based on a survey data of 164 citizens in Germany using social media websites in the context of public administration. As a result, we find that Social Motivation, User-Generated Content and Public Administrator-Generated Content have a significant positive influence on Attractiveness. Moreover, Attractiveness positively affects both Intention to Use and Word-of-Mouth (WoM) Intention. Points for practitioners The attractiveness of public institutions’ social media websites such as Facebook depends on three factors: (1) users wish to get connected to other users and (2) the appeal of its content generated by the public institution as well as (3) by other users. Empirical data suggest that the increase in attractiveness of respective social media pages will make users use the social site more often and will also make users recommend the page to others. Against this background, social media page managers of public administration websites will focus on providing an open platform for citizens to exchange information and provide appealing and citizen-oriented content.

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