The service-dominant logic revisited: the role of purchase frequency in changing the dynamics of value co-creation

2021 ◽  
Vol 12 (4) ◽  
pp. 1
Author(s):  
Josep Rialp Criado ◽  
Maria Del Carmen Alarcón Del Amo ◽  
Diana Escandon Barbosa ◽  
Jairo Salas Paramo
Keyword(s):  
Service Dominant Logic ◽  
Purchase Frequency ◽  
Dominant Logic

The service-dominant logic revisited: the role of purchase frequency in changing the dynamics of value co-creation

2021 ◽  
Vol 12 (4) ◽  
pp. 389
Author(s):  
Jairo Salas Paramo ◽  
Diana Escandon Barbosa ◽  
Maria Del Carmen Alarcón Del Amo ◽  
Josep Rialp Criado
Keyword(s):  
Service Dominant Logic ◽  
Purchase Frequency ◽  
Dominant Logic

Experience Marketing and Tourism

2020 ◽  
pp. 1054-1065
Author(s):  
Ilenia Bregoli
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic ◽  
Central Node ◽  
Experience Marketing ◽  
Set Up ◽  
Responsible Tourism

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists' experience.

Paying attention to the customer: consumer forces in small town entrepreneurial ecosystems

2018 ◽  
Vol 20 (2) ◽  
pp. 323-340
Author(s):  
Philip T. Roundy
Keyword(s):  
Small Town ◽  
Theoretical Framework ◽  
Market Potential ◽  
Local Market ◽  
Service Dominant Logic ◽  
Unique Type ◽  
Content Type ◽  
Dominant Logic ◽  
Entrepreneurial Ecosystems

PurposeEntrepreneurial ecosystems – the inter-related forces that promote and sustain regional entrepreneurship – are receiving intense academic, policymaker and practitioner attention. Prior research primarily focuses on mature entrepreneurial ecosystems (EEs) in large, urban areas. Scholars are slow to examine the functioning of EEs in small towns, which face unique challenges in spurring entrepreneurial activity. Most notably, small town EEs are dependent on a key stakeholder group – local customers – which receives almost no attention in prior research on ecosystems. The purpose of this paper is to develop a theoretical framework for understanding the role of customers in EEs.Design/methodology/approachThis paper integrates work on the service-dominant logic and service ecosystems with entrepreneurship research to theorize about the influence of customers in small town EEs.FindingsThe proposed theory draws attention to the role of customers in evaluating the services provided by entrepreneurs and co-creating value in small town EEs. Theory is developed about the influence of three sets of customer characteristics on entrepreneurial activities: the local market potential (based on the number of local and transient customers), customers’ abilities to access the ecosystem (based on income levels) and customers’ preferences for services provided by the ecosystem’s entrepreneurs (based on preferences for innovativeness, local versus global brands and in- versus out-shopping).Originality/valueEntrepreneurial ecosystems research has implicitly adopted a producer-dominant logic focusing on entrepreneurs and their ventures as the primary creators of value. The proposed theoretical framework applies the service-dominant logic to EEs and conceptualizes EEs as a unique type of service ecosystem. The theorizing generates implications for scholars and practitioners and suggests that more work is needed at the interface of entrepreneurship, marketing and regional economic development.

Theorizing about the service dominant logic: The bridging role of middle range theory

2011 ◽  
Vol 11 (1) ◽  
pp. 75-91 ◽  
Author(s):  
Roderick J. Brodie ◽  
Michael Saren ◽  
Jaqueline Pels
Keyword(s):  
Service Dominant Logic ◽  
Middle Range Theory ◽  
Dominant Logic ◽  
Middle Range ◽  
Range Theory

Unlocking customer accounting’s potential: a service-dominant logic approach

2018 ◽  
Vol 30 (3) ◽  
pp. 371-386 ◽  
Author(s):  
Frederick Ng ◽  
Zack Wood
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Active Role ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Logic Approach ◽  
Practical Implications ◽  
Do So

Purpose This paper aims to problematise critiques raised against customer accounting’s numeric focus, which risks controlling and simplifying customers rather than facilitating closer engagement. This analysis suggests ways to better account for what it is that customers buy, why they do so and how to better serve them. Design/methodology/approach Service-dominant logic (SDL) is a marketing ideology that recognises the active role of customers in value creation. Seven customer accounting techniques are appraised against SDL principles to identify strengths and shortfalls in logic and application. Findings Customer accounting techniques align with SDL’s beneficiary-oriented and relational view of customers. Weaker alignment is found regarding a focus on outputs rather than outcomes, silence about the customer’s role in co-creating value and failure to recognise contextual circumstances. Research limitations/implications The analysis uses prototypical descriptions of customer accounting techniques. Actual applications could offset weaknesses or raise other shortfalls. Practical implications For each area of SDL, the authors suggest avenues for integrating SDL into customer accounting using related literature and building on concepts within customer accounting techniques. Originality/value SDL contrasts with the traditional, goods-dominant logic that underscores much of accounting. SDL is used to critically and constructively evaluate customer accounting techniques.

scholarly journals Relationship Management Maturity

2021 ◽  
pp. 67-120
Author(s):  
Bartosz Deszczyński
Keyword(s):  
Dynamic Capabilities ◽  
Relationship Management ◽  
Management Science ◽  
Maturity Model ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
The Third ◽  
Theoretical Inquiry ◽  
Group A

AbstractThis chapter introduces the notion of RM maturity. The first section clarifies the role of the maturity concepts in management science and presents the design of a systemic theoretical inquiry into RM maturity. In total, 13 RM-related themes were qualified to become the content of the RM maturity concept. The second section discusses the themes grouped in the strategic dimension of RM, including Service-Dominant Logic (SDL) as the most distinctive and consistent theme in this group. A brief theory-integrative discourse is given about the interplay between RM and SDL as permeable paradigms embedded in the RBV and dynamic capabilities theories. The third section discusses the roles of interdepartmental and departmental processes and ICT in defining RM maturity. The chapter concludes with the preliminary proposal of the RM maturity model fitted into the broad definitional basis of RM.

scholarly journals Discussing the potential of the institutional theory to leverage service-dominant logic advancements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sara Martins Gonçalves ◽  
Rui Vinhas Silva
Keyword(s):  
Institutional Theory ◽  
Design Methodology ◽  
Support Service ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Fertile Ground ◽  
Conceptual Paper

Purpose Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value The paper proposes that service-dominant researchers should look at the neo-institutional stream as a particularly fertile ground for furthering their research.

Experience Marketing and Tourism

2016 ◽  
pp. 58-69
Author(s):  
Ilenia Bregoli
Keyword(s):  
Service Dominant Logic ◽  
Dominant Logic ◽  
Central Node ◽  
Experience Marketing ◽  
Set Up ◽  
Responsible Tourism

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists' experience.

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