Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice

2021 ◽  
Vol 25 (1) ◽  
pp. 1
Author(s):  
Somayeh Salehi ◽  
Ali Sanayei ◽  
Negar Sammaknejad ◽  
Ali Kazemi
Keyword(s):  
Eye Tracking ◽  
Brand Awareness ◽  
Mediator Variable

The Role of Secondary Packaging on Brand Awareness: Analysis of 2 L Carbonated Soft Drinks in Reusable Shells Using Eye Tracking Technology

2017 ◽  
Vol 30 (11) ◽  
pp. 711-722
Author(s):  
Rupert Andrew Hurley ◽  
Julie Christine Rice ◽  
Jerry Koefelda ◽  
Robert Congdon ◽  
Andrew Ouzts
Keyword(s):  
Eye Tracking ◽  
Soft Drinks ◽  
Brand Awareness ◽  
Carbonated Soft Drinks ◽  
Tracking Technology

The Influence of Competency of Preschool Teachers in Fujian Province on Subjective Well-Being: The Mediating Role of Psychological Capital

2019 ◽  
Author(s):  
Xuguang Sun ◽  
Ailing Huang
Keyword(s):  
Direct Effect ◽  
Psychological Capital ◽  
Preschool Teachers ◽  
Well Being ◽  
Mediating Effect ◽  
Subjective Well Being ◽  
Positive Psychological Capital ◽  
Mediating Role ◽  
Mediator Variable

The intermediary effect interval of the preschool teachers' competence characteristics → positive psychological capital → the subjective well-being of the preschool teachers is (0.23—0.55), does not contain 0, and the effect amount is 0.35. The competency characteristics of preschool teachers → The direct effect interval of subjective well-being of preschool teachers is (0.05—0.36), excluding 0, and the effect quantity is 0.20, indicating that positive psychological capital as a mediator variable has the characteristics of preschool teachers and the subjective well-being of preschool teachers. Partial mediating effect, the ratio of mediating effect to total effect is 64.01%.

Seeking attention: an eye tracking study of in-store merchandise displays

2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Product Information ◽  
Product Category ◽  
Practical Significance ◽  
Content Type ◽  
First Time ◽  
Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

scholarly journals Children do not overcome lexical biases where adults do: the role of the referential scene in garden-path recovery

2010 ◽  
Vol 38 (1) ◽  
pp. 222-234 ◽  
Author(s):  
EVAN KIDD ◽  
ANDREW J. STEWART ◽  
LUDOVICA SERRATRICE
Keyword(s):  
Eye Tracking ◽  
Sentence Processing ◽  
Test Sentence ◽  
Visual World ◽  
Garden Path ◽  
Initial Analysis ◽  
Adults And Children ◽  
Scene Information ◽  
Lexical Cues

ABSTRACTIn this paper we report on a visual world eye-tracking experiment that investigated the differing abilities of adults and children to use referential scene information during reanalysis to overcome lexical biases during sentence processing. The results showed that adults incorporated aspects of the referential scene into their parse as soon as it became apparent that a test sentence was syntactically ambiguous, suggesting they considered the two alternative analyses in parallel. In contrast, the children appeared not to reanalyze their initial analysis, even over shorter distances than have been investigated in prior research. We argue that this reflects the children's over-reliance on bottom-up, lexical cues to interpretation. The implications for the development of parsing routines are discussed.

The ethics of experimental research employing intrusive technologies in tourism: A collaborative ethnography perspective

2021 ◽  
pp. 146735842199389
Author(s):  
Aaron Tham ◽  
Vikki Schaffer ◽  
Laura Sinay
Keyword(s):  
Eye Tracking ◽  
Experimental Research ◽  
Experimental Setting ◽  
Approval Process ◽  
Dichotomous Outcome ◽  
Scant Attention ◽  
Tourism And Hospitality ◽  
Collaborative Ethnography

This study probes the ethics of intrusive technologies for experimental research in tourism, through the lens of collaborative ethnography. Amidst the increasing uptake of technology to assess participant responses, the role of ethics in an experimental setting has received scant attention in tourism and hospitality. While intrusive technologies such as eye tracking, skin sensors and neuroscience headgear become more ubiquitous, the ethical boundaries of using such equipment are increasingly blurred and inconsistently approved. Seeking convergence of ethics concerning intrusive technologies is complicated when framing political spaces, target audiences and management of data obtained. Rather than view the role of intrusive technologies as a dichotomous outcome of ethical or unethical approaches, this paper argues that ethics needs to be contextually embedded with increased collaboration and co-creation in the application preparation and approval process.

scholarly journals Culture Shock sebagai Mediator antara Kepribadian Reformer terhadap Sojourner Adjustment

2020 ◽  
Vol 7 (1) ◽  
pp. 117-128
Author(s):  
Ujam Jaenudin ◽  
Dadang Sahroni ◽  
Zulmi Ramdani
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Culture Shock ◽  
Equation Modeling ◽  
Muslim Students ◽  
Cultural Shock ◽  
Southern Thailand ◽  
Mediator Variable ◽  
Significant Mediator

This study was conducted to determine the role of culture shock as a mediator between personality reformers and sojourner adjustment. The quantitative research design was used in this study of Muslim students from the Pattani province in Southern Thailand who were studying in Bandung. Respondents involved in this study were 225 people selected using saturated sampling techniques. Data were collected by distributing questionnaires containing 3 measuring tools that have been modified by the author including reformer personality scale, sojourner adjustment scale, and culture shock scale. Data analysis using SEM (Structural Equation Modeling). This study concludes that the theoretical model of the role of reformer personality on sojourner adjustment through cultural shock mediators is fit with empirical data. Structural analysis shows that cultural shock is a significant mediator variable on the influence of reformer personality on sojourner adjustment.

Sign in / Sign up

Export Citation Format

Share Document