The impact of the digital storytelling rubrics on the social media engagements

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence. Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

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Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

Journal of Research in Interactive Marketing ◽

10.1108/jrim-04-2020-0072 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Mazzini Muda ◽

Muhammad Iskandar Hamzah

Keyword(s):

Social Media ◽

Structural Equation Modeling ◽

Purchase Intention ◽

Structural Equation ◽

Word Of Mouth ◽

Source Credibility ◽

Equation Modeling ◽

Content Type ◽

The Social ◽

The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

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Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

10.31219/osf.io/am7tr ◽

2018 ◽

Author(s):

Zadrian Ardi ◽

Indah Sukmawati

Keyword(s):

Social Media ◽

Well Being ◽

Subjective Well Being ◽

Social Community ◽

Digital Era ◽

Internet Users ◽

The Social ◽

The World ◽

The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

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Engels’s Theory of Social Murder and the Spectacle of Fascism: A Critical Enquiry into Digital Labour and its Alienation

tripleC Communication Capitalism & Critique Open Access Journal for a Global Sustainable Information Society ◽

10.31269/triplec.v19i1.1214 ◽

2020 ◽

Vol 19 (1) ◽

pp. 52-67

Author(s):

Aishik Saha

Keyword(s):

Social Media ◽

Working Class ◽

Social Relations ◽

Authoritarian Regimes ◽

Digital Capitalism ◽

The Social ◽

Theory Of Value ◽

Forms Of Violence ◽

The Impact ◽

Similar Development

In this paper, I shall attempt to respond to the charge that the digital labour theory, as developed by Christian Fuchs, doesn’t faithfully stick to the Marxist schema of the Labour Theory of Value by arguing that Marx’s critique of capitalism was based on the social and material cost of exploitation and the impact of capitalist exploitation of the working class. Engels’s analysis of The Condition of The Working Class in England links the various forms of violence faced by the working class to the bourgeois rule that props their exploitation. I shall argue, within the framework of Critical Social Media Studies, that the rapid advance of fascist and authoritarian regimes represents a similar development of violence and dispossession, with digital capitalism being a major factor catalysing the rifts within societies. It shall be further argued that much like the exploitative nature of labour degrades social linkages and creates conditions of that exaggerates social contradictions, the “labour” performed by social media users degenerates social relations and promotes a hyper-violent spectacle that aids and abets fascist and authoritarian regimes.

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The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

Journal of Business Administration Research ◽

10.5430/jbar.v7n2p17 ◽

2018 ◽

Vol 7 (2) ◽

pp. 17 ◽

Cited By ~ 2

Author(s):

Qian He ◽

Hongjian Qu

Keyword(s):

Social Media ◽

Purchase Intention ◽

Brand Attitude ◽

Human Beings ◽

Communication Tool ◽

Environment Analysis ◽

Media Environment ◽

The Social ◽

Advertising Appeal ◽

The Impact

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

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COVID-19 Infodemic

Glimpse ◽

10.5840/glimpse202122228 ◽

2021 ◽

Vol 22 (2) ◽

pp. 119-130

Author(s):

Sarah Lwahas ◽

Keyword(s):

Social Media ◽

Northern Nigeria ◽

The Social ◽

Media Services ◽

The Media ◽

Setting Theory ◽

Fact Checking ◽

Managerial Positions ◽

The Impact ◽

Structured Questionnaire

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.

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Do Social Media Matter? Initial Empirical Evidence

Journal of Information Systems ◽

10.2308/isys-50995 ◽

2014 ◽

Vol 29 (2) ◽

pp. 51-70 ◽

Cited By ~ 17

Author(s):

Hui Du ◽

Wei Jiang

Keyword(s):

Social Media ◽

Firm Performance ◽

Positive Impact ◽

Data Availability ◽

Social Media Platform ◽

Media Technologies ◽

The Social ◽

Media Platform ◽

Social Media Presence ◽

The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

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Creating Consumer-Based Brand Equity With Social Media Content Marketing

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy - Advances in Business Strategy and Competitive Advantage ◽

10.4018/978-1-5225-6307-5.ch018 ◽

2019 ◽

pp. 419-441

Author(s):

Wolfgang Weitzl

Keyword(s):

Social Media ◽

Brand Equity ◽

Value Chain ◽

Brand Communities ◽

Brand Engagement ◽

Online Brand Communities ◽

Simultaneous Evaluation ◽

The Social ◽

Entertainment Value ◽

The Impact

Due to the growing importance of company-initiated online brand communities (OBCs) like Facebook brand fan pages, details about consumers' perceptions of these sites need to be linked to their effects on customer-based brand equity. This research builds on Keller and Lehmann's brand value chain as the theoretical foundation and adopts the theory to fit the social media context. This approach enables the simultaneous evaluation of the impact of consumer online content perceptions on both fan-page engagement and consumers' brand mindset. Specifically, this research investigates the consumer-based outcomes of perceptions of content's vividness and interactivity as well as the effects of perceived information and entertainment value of brand posts. In addition, this empirical study evaluates the consequences of positive brand fans' comments for consumer online engagement (e.g., liking), brand awareness, image, and attitude. Results show that consumer-oriented brand pages can stimulate positive offline brand engagement such as loyalty and recommendation.

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Social Media, Interfacing Brands in Relation to the Social Media Ecosystem

Key Challenges and Opportunities in Web Entrepreneurship - Advances in E-Business Research ◽

10.4018/978-1-5225-2466-3.ch006 ◽

2017 ◽

pp. 132-170 ◽

Cited By ~ 1

Author(s):

Ze Zook ◽

Ben Salmon

Keyword(s):

Social Networks ◽

Social Media ◽

Relational Model ◽

Marketing Environment ◽

The Social ◽

Inherent Structure ◽

Interactive Nature ◽

Social Media Platforms ◽

Media Ecosystem ◽

The Impact

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the inherent structure and features of these social media platforms. The chapter concludes by discussing the implications of the analysis for understanding of new terminology in the evolving marketing environment.

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