The Effect of Mobile Interactivity and Customized Information on Repurchase Intentions

This study aims to examine the role of social media as a means of electronic word of mouth. The variables studied in this study are customer satisfaction and customer involvement as antecedents and repurchase intentions as a consequence variable (Consequences). The sample in this study amounted to 206 respondents spread in Yogyakarta, Central Java, West Java, East Java, Bali, and Ambon with surveys conducted in a connected and unrelated. Hypothesis testing is done by multiple regression analysis and simple regression analysis. The results of this study suggest that in the Indonesian context, customer satisfaction does not affect the act of social media and customer involvement have a positive and significant effect on electronic act of speech through social media. Electronic speech act through social media has a positive effect on repurchase intentions.Keywords: social media, electronic word of mounth, repeat purchase, regression ABSTRAKPenelitian ini bertujuan untuk menguji peran media sosial sebagai sarana getok tular elektronik. Variabel yang diteliti dalam penelitian ini adalah kepuasan pelanggan dan keterlibatan pelanggan sebagai anteseden dan niat membeli kembali sebagai variabel konsekuensi (Konsekuensi). Sampel dalam penelitian ini berjumlah 206 responden yang tersebar di Yogyakarta, Jawa Tengah, Jawa Barat, Jawa Timur, Bali, dan Ambon dengan survei yang dilakukan secara terhubung dan tidak terkait. Pengujian hipotesis dilakukan dengan analisis regresi berganda dan analisis regresi sederhana. Hasil penelitian ini menunjukkan bahwa dalam konteks Indonesia, kepuasan pelanggan tidak mempengaruhi tindakan media sosial dan keterlibatan pelanggan memiliki pengaruh positif dan signifikan terhadap tindak tutur elektronik melalui media sosial.Kata Kunci: media sosial, getok tular elektronik, pembelian ulang, regresi

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Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali

Indonesian Business Review ◽

10.21632/ibr.2.2.249-267 ◽

2020 ◽

Vol 2 (2) ◽

pp. 249-267

Author(s):

Della Liudi ◽

◽

Hee Nanda Dlaneri ◽

I Putu Aditya Wardana ◽

Marcha Ramada ◽

...

Keyword(s):

Research Finding ◽

Online Shopping ◽

Perceived Usefulness ◽

Trust Building ◽

Repurchase Intentions ◽

Online Trust

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.

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Peer-to-peer marketplaces: a study on consumer purchase behavior

Journal of Hospitality and Tourism Insights ◽

10.1108/jhti-05-2018-0028 ◽

2019 ◽

Vol 2 (1) ◽

pp. 37-54 ◽

Cited By ~ 1

Author(s):

Apostolos Ampountolas

Keyword(s):

Consumer Satisfaction ◽

Structural Equation ◽

Positive Influence ◽

Peer To Peer ◽

Purchase Behavior ◽

Equation Modeling ◽

Content Type ◽

Repurchase Intentions ◽

Digital Ecosystem ◽

The Relationship

PurposeThe online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded, resulting in a move from the traditional hospitality industry to a new digital ecosystem. The purpose of this paper is to examine the effects of different antecedents and the relationships between benefit factors. It does so by simulating the behavior that leads to consumer loyalty and repurchase intentions within a P2P marketplace transaction.Design/methodology/approachThe analysis is based on survey data from 456 respondents located in different regions, collected via a web-based survey questionnaire. A two-step approach employing confirmatory factor analysis, followed by structural equation modeling, was conducted to evaluate the measurement and structural models, as recommended by Anderson and Gerbing.FindingsThe findings of this study partially confirm the relationship between benefit factors (monetary, hedonic and location benefits) and consumer repurchase intentions. The benefit factors display a positive influence on consumer satisfaction, which mediates the relationship between loyalty and repurchase intentions. Hence, the study contributes to scholarly efforts to better understand why consumers choose to purchase through P2P platforms.Practical implicationsThe findings of this study can provide P2P intermediaries and hosts with the empirical evidence of consumer behavioral changes. Nowadays, in practice, consumers have the ability to compare products and offers. As such, for a consumer to remain loyal to a particular supplier, the offer must satisfy the service and experience that the consumer has in mind, as many alternative offers exist.Originality/valueThis study seeks to identify the behavioral factors that cause even loyal consumers to move from the traditional hospitality industries to P2P platforms, despite the probability of losing any loyalty benefits gained in the traditional industries.

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The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions

Journal of Service Research ◽

10.1177/1094670511400722 ◽

2011 ◽

Vol 14 (2) ◽

pp. 149-163 ◽

Cited By ~ 49

Author(s):

Xuehua Wang

Keyword(s):

Service Quality ◽

Repurchase Intentions

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Understanding lovemark brands

Spanish Journal of Marketing - ESIC ◽

10.1108/sjme-07-2018-0035 ◽

2018 ◽

Vol 22 (3) ◽

pp. 272-294

Author(s):

Apostolos Giovanis ◽

Pinelopi Athanasopoulou

Keyword(s):

Hierarchical Model ◽

Least Squares Method ◽

Brand Performance ◽

Brand Relationships ◽

Love Styles ◽

Content Type ◽

Consumer Responses ◽

Repurchase Intentions ◽

Emotional Aspects ◽

Partial Least Squares Method

Purpose The purpose of this study is to develop and empirically test a lovemark measure that can be used to identify how brands of wireless-enabled computing devices are classified based on customers’ respect and love toward them. Design/methodology/approach On evidence drawn from 1,016 consumers of wireless-enabled computing devices (e.g. netbooks and tablets) in Greece, partial least squares method is used to test the validity of the proposed hierarchical model. Findings Results show that a lovemark measure can be conceptualized as a third-order reflective construct having respect and love as its second-order dimensions. In turn, respect reflects on brand performance, trust and reputation, and love reflects on brand commitment, intimacy and passion. The proposed measure presents a very good external validity as it can explain big portions of variance in consumer responses including repurchase intentions, positive WOM and willingness to pay a price premium. Finally, the proposed measure is used to classify eight well-known devices as products, fads, brands and lovemarks and identify the love styles associated with brand relationships. Originality/value This paper provides empirical evidence for measuring and identifying lovemarks using a hierarchical model, which can be further used to develop a more effective strategy for managing the functional and emotional aspects of brands to strengthen consumer-brand relationships.

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