The Moderating Role of Gender on Behavioural Intention to Adopt Mobile Banking. A Henseler's PLS-MGA and Permutation Approach

2022 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Keng Boon Ooi ◽  
Siao Pin Yaw ◽  
Garry Wei Han Tan ◽  
Pik Yin Foo ◽  
Lai Ying Leong
Keyword(s):  
Behavioural Intention ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
Moderating Role

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

2019 ◽  
Vol 19 (1) ◽  
pp. e1884 ◽  
Author(s):  
Sadia Akhtar ◽  
Muhammad Irfan ◽  
Asma Sarwar ◽  
Asma ◽  
Qurat Ul Ain Rashid
Keyword(s):  
Cultural Values ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Moderating Role

scholarly journals MODERATING EFFECT OF TECHNOLOGY READINESS ON ADOPTION OF GEOTAGGING TECHNOLOGY AMONG SOCIAL NETWORKING SITES (SNSS) USERS FOR SMART TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 47-55
Author(s):  
Mohammad Badruzzaman BHUIYAN ◽  
◽  
Md. Aminul ISLAM ◽  
Md. Ziaul HAQUE ◽  
Chhanda BISWAS ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Partial Least Square ◽  
Technology Readiness ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
The Relationship ◽  
Moderating Role ◽  
Smart Tourism

More recently social networking sites (SNSs) users are extensively using the emerging geotagging technology for tourism motivation. The study aims to examine the relationship between determinants of geotagging technology and intention to adopt geotag technology as well as the extent to which technology readiness moderates the link between determinants of geotagging technology and intention to adopt geotag technology. Data were collected from a sample of 356 university students by using convenience sampling technique. Partial least square structural equation modelling has been used to measure the results. The empirical outcome uncovers that social influence, performance expectancy and facilitating condition are the factor that have direct impact on SNSs user’s willingness to adopt geotag for smart tourism experience. The present paper enriches UTAUT model by understanding the association between two variables namely effort expectancy and performance expectancy as well as the moderating role of the technology readiness. The findings of the study will assist to SNSs service providers by understanding the moderating role of technology readiness in the relationship between determinants of geotagging technology and intention to adopt geotag technology.

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

2017 ◽  
Vol 35 (6) ◽  
pp. 997-1017 ◽  
Author(s):  
Charles Makanyeza
Keyword(s):  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Relative Advantage ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Content Type ◽  
Intention To Adopt

Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a structured questionnaire with Likert-type questions. Customers were randomly intercepted as they walked out of five major banks. Structural equation modelling, independent-samples t-test and one-way ANOVA were used to test research hypotheses. Findings The study found that perceived usefulness, perceived self-efficacy, social influence, relative advantage and perceived compatibility all have a positive effect, whilst perceived risk has a negative effect on behavioural intention to adopt mobile banking services in Zimbabwe. Perceived ease of use, facilitating conditions, perceived complexity, perceived trialability, awareness-knowledge and demographic factors (gender, age, education and income) did not significantly influence behavioural intention to adopt mobile banking. Perceived ease of use was found to positively influence perceived usefulness, while perceived self-efficacy was found to have a positive effect on perceived ease of use. Behavioural intention was found to positively influence usage of mobile banking services in Zimbabwe. Research limitations/implications Data were collected from bank customers in Chinhoyi, one of the emerging towns in Zimbabwe. Future research should be expanded to include other major cities in Zimbabwe and other countries. More similar studies should be conducted to test the factors identified in literature in different contexts and markets and on other innovations. Practical implications The study advises banks to pay particular attention to perceived usefulness, perceived self-efficacy, social influence, relative advantage, perceived compatibility and perceived risk when designing new mobile banking services. Originality/value There is not a unified position regarding factors influencing mobile banking adoption. Factors vary with contexts, markets, time and types of innovations. The study tested some major factors identified in literature in the context of Zimbabwe.

scholarly journals The Role of Unified Theory of Acceptance and Use of Technology in E-Learning Adoption in Higher Education Institutions in the UAE

2021 ◽  
pp. 1-16
Author(s):  
Saeed ALBLOOSHI ◽  
Nor Aziati Binti ABDUL HAMID
Keyword(s):  
Behavioural Intention ◽  
Unified Theory ◽  
Electronic Learning ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Actual Use ◽  
E Learning ◽  
Facilitating Conditions ◽  
Higher Institutions

Electronic learning is fast becoming a crucial aspect of learning in higher institutions of learning. Just as in any other technology, there are important factors that affect users’ behavioural intention to adopt e-learning. The unified theory of acceptance and use of technology (UTAUT) identified performance expectancy, effort expectancy, social influence and facilitating conditions as some of the factors that may influence the behavioural intention and actual use of a technology.

scholarly journals Mobile banking adoption: a rural Zimbabwean marketing perspective

2015 ◽  
Vol 13 (1) ◽  
pp. 195-204
Author(s):  
Pinigas Mbengo ◽  
Maxwell A. Phiri
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Service Providers ◽  
Marketing Mix ◽  
Behavioural Intention ◽  
Mobile Banking ◽  
Market Segment ◽  
Banking Services ◽  
Intention To Adopt ◽  
Acceptance Model

The purpose of this paper is to explore and discuss the determinants that inhibit mobile banking adoption by the rural unbanked in Zimbabwe. The researchers conducted an extensive literature search. The references consulted were categorically analysed and articles were considered to compile the findings of this paper. The study provides a contribution to practice by providing a better understanding of issues associated with mobile banking diffusion mechanisms that aid the adoption of mobile banking systems. The main findings of the research indicate that there is a slow and often annoying adoption of mobile banking within Zimbabwe by the rural unbanked due to a considerable number of inhibitive factors. This research reveals the nature of adoption that may reliably inform service providers about strategies to consider when appealing to this market segment. The study also shows that mobile banking adoption cannot ignore the use of marketing oriented factors in order to avoid the assumption of being myopic by considering only the product based variables to assess behavioural intention to adopt mobile banking services as identified in Technology Acceptance Model. However, the literature review also reveals that there are virtually no substantive theoretical researches which adequately extend the TAM using all the marketing mix elements. Therefore Technology Acceptance Model is extended using the marketing mix elements to better predict the behavioural intention to adopt mobile banking by the rural unbanked. This research, having studied the behaviour of the rural unbanked, argues that mobile banking service providers are likely to develop tailor-made integrated marketing mix strategies in order to financially include this market segment. The paper recommends for future research to use the additional marketing mix elements of physical evidence, processes and people in the adoption of mobile banking services by the rural unbanked.

Compensation and consistency effects in proenvironmental behaviour: The moderating role of majority and minority support for proenvironmental values

2017 ◽  
Vol 21 (3) ◽  
pp. 403-421 ◽  
Author(s):  
Fanny Lalot ◽  
Juan Manuel Falomir-Pichastor ◽  
Alain Quiamzade
Keyword(s):  
Climate Change ◽  
Social Identity ◽  
Social Influence ◽  
Behaviour Change ◽  
Change Strategies ◽  
Intention To Adopt ◽  
Consistency Effect ◽  
Moderating Role ◽  
Consistency Effects

Western citizens perceive human behaviour as a significant cause of climate change and increasingly adopt proenvironmental behaviours. However, such positively connoted behaviours can either increase (consistency) or decrease (compensation) the probability that one acts in a similar way in the future. Drawing from social influence and social identity literatures, we propose that numerical support for proenvironmental values (majority vs. minority) moderates the effect of past behaviour on intention to adopt proenvironmental behaviour. Across three studies ( N = 500), past behaviour, either measured (Study 1) or manipulated (Studies 2 and 3) interacted with numerical support, manipulated (Studies 1 and 2) or measured (Study 3), to predict proenvironmental intention and behaviour. Results showed that majority support results in balancing dynamics, whereas minority support results in a consistency effect. These findings highlight the importance of the normative context for proenvironmental behaviour adoption and offer leads for developing behaviour change strategies.

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