Effect of Sponsorship of Important International Events (Olympics) on Brand Awareness, Attitudes, and Purchase Intentions

2010 ◽  
Author(s):  
Juan Meng ◽  
Vinai Norasakkunkit ◽  
Yan Meng
Keyword(s):  
Purchase Intentions ◽  
Brand Awareness ◽  
International Events

scholarly journals Pengaruh Brand Awareness, Brand Image dan Customer Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 4 (3) ◽  
pp. 81
Author(s):  
Luki Lukmanul Hakim ◽  
Keni Keni
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Analysis Method ◽  
Scale Method ◽  
Customer Perceived Value ◽  
Operational Variables

This study aims to determine the effect of brand awareness, brand image, and customer perceived value on purchase intentions. The sampling technique used in this study is nonprobability sampling by purposive sampling using a quantitative approach by distributing questionnaires to 146 which valid respondents 142 respondents. Data analysis method used in this study is multiple regression analysis. For operational variables using the Likert scale method of validity used a computer measuring instrument that is SPSS 25.0. The results showed that the brand awareness variable have a significant and positif effect, brand image have a significant and positif effect, customer perceived value have a significant and positif effect on purchase intention. In this case the brand image is the most influences of purchase intention.

The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity

2019 ◽  
pp. 442-462 ◽  
Author(s):  
Ismail Erkan ◽  
Mehmet Gokerik ◽  
Fulya Acikgoz
Keyword(s):  
Brand Equity ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Brand Image ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
The Internet ◽  
Proposed Model ◽  
Value Model ◽  
Practical Implications

The advent of Facebook brought a new aspect for advertising since it allows ads to reach more targeted users on the internet. However, although the ads on Facebook have been found influential on consumers' purchase intentions, the possible impacts on brands have been relatively neglected. The purpose of this research is therefore to investigate the impacts of Facebook ads on brand image, brand awareness, and brand equity. With this purpose, a conceptual model was developed based on the advertising value model (AVM). The research model was tested by means of structural equation modelling (SEM) with the help of surveys applied for 194 university students. The results support the proposed model and confirm that Facebook ads play an important role on brand image, brand awareness, and brand equity. Theoretical and practical implications are discussed.

scholarly journals The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator

2021 ◽  
Vol 2 (3) ◽  
pp. 285-290
Author(s):  
Mercyano Christi ◽  
Shellyana Junaedi
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Research Model ◽  
Online Questionnaire ◽  
Research On Research ◽  
Value Perceptions ◽  
Brand Information

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.

scholarly journals THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, AND WORD OF MOUTH ON PURCHASE INTENTION OF NINTENDO SWITCH IN SURABAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Andhika Persada Putra ◽  
Emma Yulianti
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Collection Method ◽  
Know How

Every company would want the intentions to buy in their consumer. Purchase intentions could grows in the consumer when the consumer knows the brand well through the good images or surrounding environments. This study is to know how brand awareness, brand image, and word of mouth affect purchase intention of Nintendo Switch in Surabaya. Quantitative method was used in this research. To conduct this research, the data collection method was used questionnaires of 82 respondents. Multiple regression was used in this research to analyze the data statistically. The results showed that brand image and word of mouth are significantly affects purchase intentions while brand awareness is not strongly affects purchase intentions of Nintendo Switch in Surabaya.

scholarly journals Brand awareness and its influence on markets and consumers' purchase intentions in Serbia

2019 ◽  
Vol 67 (7-8) ◽  
pp. 483-492
Author(s):  
Mihalj Bakator ◽  
Dejan Đorđević ◽  
Dragan Ćoćkalo
Keyword(s):  
Purchase Intentions ◽  
Brand Awareness

scholarly journals Pengaruh Brand Awareness, Perceived Quality dan Consumer Attitude terhadap Purchase Intention Produk Skin Care Telaah pada Konsumen Pria di Indonesia

2021 ◽  
Vol 5 (4) ◽  
pp. 431
Author(s):  
Kenny Kenny ◽  
Rezi Erdiansyah
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Purchase Intentions ◽  
Skin Care ◽  
Brand Awareness ◽  
Consumer Attitude ◽  
Attitude Model

This research is proposed to find out whether there is relationship between brand awareness, perceived quality, and consumer attitude, with purchase intention in Nivea Men Crème Product with 4 hypotheses that will be tested using the Structural Equation Model. The sample in this study consisted of 162 respondents who were men in Indonesia who had used, seen, and knew the Nivea brand. The result of the analysis that using AMOS ver.25 proven that brand awareness, perceived quality and consumer attitude simultaneously have an influence on Nivea Men Crème purchase intentions in Indonesian’s men market.  Penelitian ini bertujuan untuk mengetahui apakah terdapat minat beli pria Indonesia terhadap produk Nivea Men Crème yang dipengaruhi oleh brand awareness, perceived quality dan consumer attitude. Model teoritis dalam penelitian ini disajikan dengan 4 hipotesis yang akan diuji menggunakan Structural Equation Model. Sampel dalam penelitian ini berjumlah 162 responden laki-laki di Indonesia yang pernah melihat, mengenal merek Nivea. Hasil analisis metode penelitian AMOS ver.25 (Paket Statistik Ilmu Sosial) membuktikan bahwa brand awareness, perceived quality dan consumer attitude secara simultan berpengaruh terhadap niat beli Nivea Men Crème di pasar pria Indonesia.

scholarly journals Pengaruh Kesadaran Merek Terhadap Niat Beli Dengan Sikap Rekomendasi Sponsor Sebagai Variabel Mediasi Pada Konsumen Samsung di Kota Banda Aceh

2016 ◽  
Vol 17 (1) ◽  
pp. 1-8
Author(s):  
Iskandarsyah Madjid ◽  
Adek Maulana
Keyword(s):  
Hierarchical Linear Modeling ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Linear Modeling ◽  
The Impact ◽  
Positive Effect ◽  
Banda Aceh

The purpose of this study was to measure the impact of brand awreness to purchase intention with attitude toward sponsor recomendation as mediating variables on Phone cell consumers in Banda Aceh. Data we collected from a sample of 100 respondents. Data collection equipments used in this research is a questionnaire. The sampling technique used was purposive sampling. Hierarchical Linear Modeling (HLM) was used as method of analysis to determine the effect of all the variablesinvolved. Based on the result of HLM analysis there is a positive effect on brand awareness toward purchase inten, brand awareness has a positive influence on the sponsor recommendation behavior, sponsor recommendation behavior has a poitive influence on purchase intentions, and attitude toward sponsor recomendation mediated the effect of the brand awareness toward purchase intention.Keywords: Brand Awareness, Attitude Toward Sponsor Recomendation, PurchaseIntention, Hierarchical Linear Modelling

scholarly journals Do Real and Fictitious Plant Brands Differ in Brand Recognition, Awareness, Purchase Intention, and Visual Activity?

HortScience ◽  
2017 ◽  
Vol 52 (4) ◽  
pp. 612-621 ◽  
Author(s):  
Bridget K. Behe ◽  
Patricia T. Huddleston ◽  
Charles R. Hall ◽  
Hayk Khachatryan ◽  
Benjamin Campbell
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Added Value ◽  
Brand Awareness ◽  
National Brands ◽  
Visual Activity ◽  
Brand Recognition ◽  
Total Fixation ◽  
Product Choices ◽  
Information Consumers

Brands differentiate products from each other and help create the perception of added value. They influence product choice at the point of purchase with >70% of all buying decisions made in the store. Brands are often one of a few pieces of information consumers use to make product choices. Prior research showed that consumers had a greater likelihood to buy plant brands they had previously seen. To advance both the academic and practitioners’ understanding of plant brands, we sought to investigate the role of real and fictitious brands and their effects on visual activity and purchase intentions. Would simply including information on the container (e.g., fictitious brand) sway visual activity and purchase intentions? To investigate this notion, we conducted an in-person survey with a conjoint design in four states during May and June, 2015, using two flowering annuals and two flowering shrubs. Our goals were to assess consumers’ expressed and implicit preferences and, at the same time, monitor their gaze to determine how subjects used the real and fictitious brands as cues in their purchase decision. We showed 214 study participants digital images of 16 plants, varying the plant type, brand, and price; asked about brand awareness and familiarity; collected demographic and plant purchase information; and recorded their gaze as they viewed the images. We segmented the sample into three clusters, comparing their brand awareness and familiarity, conjoint analysis results, and the two visual measures: time to first fixation (TFF) and total fixation duration (TFD) on the container. The three clusters identified varied in their level of brand recognition and awareness but were similar in the relative importance and part-worth utility (PWU) mean scores, indicating a relatively similar decision process. The visual activity varied slightly by brand, but the fictitious brand captured and held visual attention similarly to the two established national brands.

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