The role of Entrepreneurial Orientation in intervening the relationship between Social Media Usage and Performance Enhancement of exporter SMEs in Indonesia

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

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Study of Consumer Brand Following Intention on Instagram

International Journal of Online Marketing ◽

10.4018/ijom.2021040103 ◽

2021 ◽

Vol 11 (2) ◽

pp. 32-51

Author(s):

Simran Kaur Madan ◽

Payal S. Kapoor

Keyword(s):

Social Media ◽

Consumer Motivation ◽

Media Usage ◽

Consumer Skepticism ◽

Consumption Decisions ◽

The Social ◽

Media Platform ◽

Relationship Of ◽

The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

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Dynamics in rural entrepreneurship – the role of knowledge acquisition, entrepreneurial orientation, and emotional intelligence in network reliance and performance relationship

Asia Pacific Journal of Innovation and Entrepreneurship ◽

10.1108/apjie-03-2019-0021 ◽

2019 ◽

Vol 13 (2) ◽

pp. 247-262 ◽

Cited By ~ 2

Author(s):

Thomas Bilaliib Udimal ◽

Zhuang Jincai ◽

Isaac Akolgo Gumah

Keyword(s):

Emotional Intelligence ◽

Knowledge Acquisition ◽

Entrepreneurial Orientation ◽

Extension Education ◽

Business Network ◽

Content Type ◽

The Social ◽

And Performance ◽

The Relationship

Purpose Social network and being a part of an established business network helps in the acquisition of resources. The purpose of this study specifically looked at the mechanisms through which network reliance (NR) influences the entrepreneurial performance (PERF) among rural farmer entrepreneurs in China. Design/methodology/approach The paper looks at the economic sociology perspective of social networks. A total of 450 rural farmer entrepreneurs were interviewed for the study. The study introduces emotional intelligence (EI) and entrepreneurial orientation (EO) into the relationship between NR, knowledge acquisition (KA) and entrepreneurial PERF. Findings The result shows that KA partially and positively mediates the relationship between NR and entrepreneurial PERF. EO is shown to moderate the relationship between KA and entrepreneurial PERF apart from its direct effect on entrepreneurial PERF. The EI of rural farmer entrepreneurs has a direct and significant effect on KA but does not moderate the relationship between NR and KA. Originality/value This study provides a new direction for extension education to rural farmer entrepreneurs. Knowledge building capacity programmes for rural farmer entrepreneurs should be an area of priority for extension education. Building the social capital and entrepreneurial capacities of rural farmer should be a new area of focus for policymakers. These measures will go a long to improving the capabilities of rural farmer entrepreneurs, which will, in turn, impact positively on their PERF.

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The role of internationalization in entrepreneurial orientation-performance link: empirical study of SMEs in a developing nation perspective

Review of International Business and Strategy ◽

10.1108/ribs-09-2019-0126 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Zaynab Dadzie ◽

Ahmed Agyapong ◽

Abdulai Suglo

Keyword(s):

Firm Performance ◽

Empirical Study ◽

Entrepreneurial Orientation ◽

Developing Nation ◽

Content Type ◽

Mediating Role ◽

And Performance ◽

The Impact ◽

The Relationship

Purpose This study aims to examine the mediating role of internationalization in the relationship between the dimensions of entrepreneurial orientation (EO) and performance, empirical study of small and medium scale enterprises (SMEs) in a developing nation. Design/methodology/approach The study uses a sample of 158 exporting SMEs based in the sub-Saharan developing economy, Ghana. The use of hierarchical regression (ordinary least square analysis) was used by the researcher to assess the suggested model of the study. Findings Largely supporting the conjectural predictions, the study indicates that EO positively and significantly influences performance; internationalization fully mediates the relationship between innovativeness and performance of export firms; internationalization fully mediates the relationship between risk-taking and performance of export firms; and finally, internationalization partially mediates the relationship between competitive aggressiveness and performance of export firms. Managers are, therefore, encouraged to strategically develop both their EO and internationalization, as the study has confirmed that EO has both a direct and indirect relationship with performance. Originality/value This study integrated a resource-based view of the firm and international entrepreneurship theory as a theoretical foundation. Theoretically, internationalization’s mediating role reveals the relevance of this construct in the linkage between entrepreneurial orientation and firm performance. Furthermore, the study extends the entrepreneurial orientation concept to the international business literature by estimating and testing models of the mediating link between entrepreneurial orientation and performance. Moreover, the study seeks to broaden the knowledge of entrepreneurial orientation and its relationship with performance in small and medium businesses. The study further extends the limited studies on performance, driven by entrepreneurial orientation and internationalization in a developing nation (Ghanaian) context. This paper besides seeks to highlight the impact of entrepreneurial orientation on performance when channeled through internationalization. The study also reveals the dimensions of entrepreneurial orientation to be important antecedents of internationalization, in attempts at unearthing the critical predictors of firm performance, especially those of international characteristics.

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Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performance

Journal of Small Business and Enterprise Development ◽

10.1108/jsbed-10-2013-0145 ◽

2014 ◽

Vol 21 (1) ◽

pp. 100-116 ◽

Cited By ~ 40

Author(s):

Michael Abebe

Keyword(s):

Growth Rate ◽

Entrepreneurial Orientation ◽

Positive Influence ◽

Sales Growth ◽

Content Type ◽

And Performance ◽

The Relationship ◽

Significant Positive Influence ◽

Structured Questionnaire

Purpose – This study aims to contribute to the literature by addressing two research questions: is there a relationship between e-commerce adoption and performance of SMEs? And, more importantly, does the degree of entrepreneurial orientation moderate the relationship between e-commerce adoption and SME performance? Design/methodology/approach – Data were collected from a sample of 55 manufacturing and service SMEs located in the state of Texas, USA, between 2008 and 2009 using a structured questionnaire. Customized questionnaires were mailed out to the owner-managers of 55 SMEs. A moderated regression analysis was conducted to test the two hypotheses. Findings – The results suggest that e-commerce adoption has a significant, positive influence on SMEs' average sales growth rate and that adopters of e-commerce technology have significantly higher average sales growth rate than non-adopters. The results also indicate that e-commerce adoption positively affects SMEs' annual sales growth rate even more when the sample firms have higher level of entrepreneurial orientation. Overall, the results of this analysis indicate the importance of e-commerce adoption as well as SMEs' entrepreneurial orientation on the performance of SMEs. Research limitations/implications – The findings of this study can be useful for SMEs in general as a means of understanding how e-commerce adoption positively affects the firm's performance. Such a relationship suggests that e-commerce adoption is an important factor that can enhance firm's internal processes and ultimately performance. Therefore, e-commerce adopters should continue to utilize this technology while non-adopters should consider harnessing the potential of this technology to further streamline their operations and effectiveness. Originality/value – This study contributes to the literature by providing empirical evidence on the role of e-commerce adoption and entrepreneurial orientation in small firm performance.

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Role of Organizational Learning in the Relationship between Entrepreneurial Orientation and Performance of Nonprofit Organizations

Journal of Applied Sciences ◽

10.3923/jas.2013.2795.2800 ◽

2013 ◽

Vol 13 (14) ◽

pp. 2795-2800

Author(s):

Yangcheng Hu

Keyword(s):

Organizational Learning ◽

Nonprofit Organizations ◽

Entrepreneurial Orientation ◽

And Performance ◽

The Relationship

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The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity

Information Technology and People ◽

10.1108/itp-04-2016-0099 ◽

2017 ◽

Vol 30 (2) ◽

pp. 265-281 ◽

Cited By ~ 32

Author(s):

Shangui Hu ◽

Jibao Gu ◽

Hefu Liu ◽

Qian Huang

Keyword(s):

Social Media ◽

Cultural Intelligence ◽

University Administrators ◽

Experiential Learning Theory ◽

Content Type ◽

Media Usage ◽

Multicultural Experiences ◽

The Relationship ◽

Moderating Role

Purpose The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and creativity. Design/methodology/approach This study conducted a questionnaire survey in three public universities in China and obtained 310 useful responses from international students. Findings The authors categorized social media usage into informational and socializing usage. Findings show that socializing social media usage strengthens the relationship between multicultural experiences and cultural intelligence, whereas informational social media usage does not strengthen such relationship. Research limitations/implications The findings suggest that practitioners, such as managers or university administrators, should focus on well-designed multicultural activities in the development of individual creativity. They should also acknowledge the enabling role of cultural intelligence in developing individual creativity and realize that social media usage should be differentiated from the outcomes of its usage. Originality/value This study contributes to the knowledge on the moderating role of social media usage in the relationship between multicultural experiences and creativity based on experiential learning theory. The study presents the relationship among multicultural experiences, cultural intelligence, and creativity. Moreover, by investigating the moderating roles of informational and socializing social media usage, the authors presented that an IT contingent view of multicultural experiences is helpful in understanding the relationship between multicultural experiences and cultural intelligence.

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