Evaluation of the tourist experience using a framework for the analysis of the influence of social media on tourist behaviour

Social networks and the use of social media have been gaining more and more importance in recent years and have had a very significant impact on the tourism sector. The way this influences activity can be seen in two ways. On the one hand, from the point of view of the consumer himself, especially the way in which tourists access information. On the other hand, social networks are used by tourism companies as a means to support their marketing activities, such as the promotion of tourism products. This chapter explores how rural tourism companies use social media as a way to improve the tourist consumer experience. By assessing managers of the rural tourism businesses in the Alentejo Region, Portugal, the aim is to identify entrepreneurs' perceptions regarding the factors that influence the tourism experience, the use of social media and their relationship with the improvement of the tourist experience and customer loyalty. It is possible to conclude that rural tourism establishments are no longer ignoring the important role of social media in promoting their tourism experiences.

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Emirati Millennials: A Catalyst for Innovation in the Tourism Industry

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v7i2.776 ◽

2019 ◽

Vol 7 (2) ◽

pp. 131-160 ◽

Cited By ~ 2

Author(s):

Samia Youssry Warda

Keyword(s):

Social Media ◽

United Arab Emirates ◽

Travel Behaviour ◽

Tourism Industry ◽

Travel Patterns ◽

Leisure Travel ◽

Travel Planning ◽

Tourist Behaviour ◽

Online Travel ◽

The Impact

It is evident that generational shifts in tourist behaviour facilitate the anticipation and accommodation of future trends in the industry. Although a unique and influential tourist segment, the millennial generation of the United Arab Emirates (UAE) has not been adequately researched. This paper aims to explore the travel patterns of Emirati millennials; particularly their preferences, their online travel behaviour and the impact of social media on their choices. After reviewing the academic and trade literature on millennial travelers and some cases of existing innovative practices of tourism businesses targeting millennials, the paper will present the results of a survey conducted to investigate the travel patterns of young Emirati travelers, contributing to the literature on this emerging segment which is almost nonexistent. The research offers useful insights into what Emiratis value the most, their preference for leisure travel to new destinations and the influence of travel apps and social media on their travel planning. The research led to the development of suggestions for businesses aiming to attract millennials.

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Local Cuisine and Tourists Experience in Bali Through Social Media Practices

Journal of Business on Hospitality and Tourism ◽

10.22334/jbhost.v4i1.104 ◽

2018 ◽

Vol 4 (1) ◽

pp. 89

Author(s):

Komang Ratih Tunjungsari ◽

Dika Pranadipa Koeswiryono

Keyword(s):

Social Media ◽

Exploratory Study ◽

Small Scale ◽

Tourist Destination ◽

Tourist Experience ◽

Food Tourism ◽

Media Practices

Balinese local cuisine has enriched the culinary dictionary for tourists who want to experience the culture and heritage of Bali. Popularity of tourist destination nowadays can be defined by the popularity of the local cuisine as the tourist image brand and image. The purpose of this article is to describe the involvement of local cuisine gradually in tourist experience quality as the integral part of food tourism in Bali. In aims of determining the tourists’ experience in seeking local cuisine and the perception of Balinese local cuisine, specifically nasi campur Bali and ayam betutu in creating food tourism in Bali. In order to develop the exploratory study, the author using exploratory descriptive methodology in this small-scale research. This study is just a beginning and an introduction to the food tourism in Bali although the practices has been experienced long ago before it is written in hospitality literature like nowadays. Keywords: local cuisine, holiday experience, food tourism, social media

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A social media-based framework for tourist behaviour analysis and characterization in urban environments

Proceedings of the ICA ◽

10.5194/ica-proc-4-90-2021 ◽

2021 ◽

Vol 4 ◽

pp. 1-8

Author(s):

Francisco Porras-Bernardez ◽

Georg Gartner

Keyword(s):

Social Media ◽

Language Processing ◽

Spatial Clustering ◽

Distribution Patterns ◽

Urban Environments ◽

Alternative Analysis ◽

Good Potential ◽

Media Platform ◽

Behaviour Study ◽

Tourist Behaviour

Abstract. Tourism is a very important and fast growing industry worldwide that has generated 25% of all global net new jobs during the last 5 years. New tools can be valuable for relaunching the sector and provide alternative analysis and segmentation capabilities to organizations involved. We present an analysis and visualization framework for tourist behaviour study and segmentation based on tested methods and technologies, combined and extended in an innovative way. Our framework uses Flickr data as input and classifies users according to country of origin. Then, urban distribution patterns are obtained in two different spatial levels by using [Network] Kernel Density Estimation in 1D and 2D spaces, as well as spatial clustering with HDBSCAN. Basic Natural Language Processing is applied to extract and visualize semantics generated in the social media platform and a visualization of typologies of Points of Interest by nationality is proposed for the development of tourism dashboards. We have applied our framework to three European cities of different size to test the segmentation capabilities of the approach. Results suggest a good potential for tourism management in urban environments.

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