The role of sense of community in brand online social networking

2018 ◽  
Vol 14 (2) ◽  
pp. 149
Author(s):  
Jewon Lyu ◽  
Heejin Lim
Keyword(s):  
Social Networking ◽  
Sense Of Community ◽  
Online Social Networking

scholarly journals Professionalism in Student Online Social Networking: The Role of Educators

2013 ◽  
Vol 10 (1) ◽  
pp. 30-39 ◽  
Author(s):  
A. Chester ◽  
M. Kienhuis ◽  
H. Pisani ◽  
L. Shahwan-Akl ◽  
K. White
Keyword(s):  
Social Networking ◽  
Online Social Networking

scholarly journals A Trigger or a Muffler? - Examining the Dynamics of Crosscutting Exposure and Political Expression in Online Social Media

2013 ◽  
Vol 5 (1) ◽  
pp. 16-27
Author(s):  
Soo Young Bae
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Online Social Networking ◽  
Political Expression ◽  
Online Social Media ◽  
Candidate Support

This study explores the potential of online social media to serve as a sphere for political discourse and investigates the extent to which everyday uses of online social networking sites can expose citizens to politically diverse viewpoints.  In addition, this study asks whether such crosscutting exposure in online social networks will act as a trigger or a muffler for political expression – that is, whether exposure political difference will stimulate or discourage political discussions.  With analyses of a sample of online social networking site users in the context of the 2012 presidential election in South Korea, this study explicates the link between crosscutting exposure and citizens’ political expressions in social media.  Results reveal that contrary to the predictions in previous literature, exposure to politically incongruent viewpoints in online social networking sites does not seem to undermine users’ expressive behaviors but instead positively contribute to political expression.  In addition, this study shows the significant role of citizens’ perceptions of candidate support in their own networks, and illustrates that the dynamics of political expression differ significantly depending on the users’ age.

The Role of Online Social Networking in the Recruitment Context

2015 ◽  
pp. 236-252
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Online Social Networking ◽  
Ethical Orientation ◽  
Factors Affecting ◽  
Privacy Concerns

The usage of online social networking has increased as more people use digital technology to access and store information. In this chapter, the way recruiting services are being used by online social networks is discussed. This chapter utilizes the theoretical framework of social cognitive theory to understand the factors affecting intentions to adopt online social networking recruiting services. The chapter discusses the role of online behavioral advertising, ethical orientation, social influencers and online privacy concerns to see who they affect behavioral intentions. The results of the study reported in the chapter extend current understanding about online recruitment to see how social networks are an important part of the adoption process. The chapter provides practical and managerial insights into the role of online social networking in the recruitment context.

Online social networking websites in innovation capability and hotels’ performance in Malaysia

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Al-Shami ◽  
Abdul Hadi Al-Hammadi ◽  
Abdulla Al Hammadi ◽  
Nurulizwa Rashid ◽  
Hayder Al-Lamy ◽  
...  
Keyword(s):  
Social Networking ◽  
Information Management ◽  
Online Social Networks ◽  
Structural Equation ◽  
Equation Modeling ◽  
Online Social Networking ◽  
Content Type ◽  
Social Networking Websites ◽  
Innovation Capacity

Purpose The purpose of this study is to examine the role of social network websites (SNWs) on hotels’ performance through innovation, especially in emerging countries, which is still lacking. Design/methodology/approach A survey was randomly distributed to 219 of 4- and 5-star hotels in Malaysia and the data were analyzed using the structural equation modeling. Findings The results confirm that the SNWs have a positive effect on the innovation capacity; meanwhile, the innovation capacity fully mediated the association between online social networks and the firm’s performance. Moreover, the association between SNWs and innovation is partially mediated by absorptive capacity (AC). Originality/value This paper deliberates the significance of online social networking websites in the improvement of innovation capabilities through business intelligence and information management that improve hotels’ performance. This paper also deliberates the methods in which online social networking websites improve AC and information management.

“I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jihad Mohammad ◽  
Farzana Quoquab ◽  
Ahmad Nuruddin Sulaiman ◽  
Zarina Abdul Salam
Keyword(s):  
Social Networking ◽  
Cross Sectional Study ◽  
Mediating Effect ◽  
Survey Method ◽  
Online Social Networking ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship

PurposeThis study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN on ELTV and ER.Design/methodology/approachA cross-sectional study using the survey method was employed to collect data from 251 administrative staff of the healthcare industry. The partial least squares (PLS) technique, using SmartPLS3 software, was employed to test the study hypotheses.FindingsThe results of this study supported the direct effect of OSN on ELTV and ER. Moreover, the mediating effect of ELTV was also supported by the data.Originality/valueThis study provides new knowledge about the direct and indirect effects of OSN on ELTV and ER.

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