4 Consumer Sovereignty

2020 ◽  
pp. 90-140
Keyword(s):  
Consumer Sovereignty

ADVERTISING IN THE CONTEXT OF EMPATHY

2018 ◽  
Vol 28 (1) ◽  
pp. 201-207
Author(s):  
Kamen Kirilov
Keyword(s):  
New Media ◽  
Personal Communication ◽  
New Paradigm ◽  
Consumer Sovereignty ◽  
Advertising Industry ◽  
The Public ◽  
Effective Contact ◽  
Human Ability ◽  
Asymmetric Pattern ◽  
Broad Variety

Globalization, commodity parity, consumer sovereignty, super competition and a broad variety of other factors, including the roll-out of the mass media, the emergence and rapid rise of the new media formats and platforms as well as the exchange of information provided by social networks pose new challenges for the advertising industry. Throughout its 150 years of history, since we have known it as a distinct occupation and practice, advertising shows adaptive sustainability quality and greatly enhance its capacity as features, forms, user approaches and distribution channels. Nevertheless, by its very nature, advertising retains the constant of an asymmetric pattern of communication in which, in nowadays environment, the success of effort is expressed in the formula of understanding others and the willingness they to understand us in return. In practice, beyond the abstract of this formula, the effort of advertisers in the process of creating and planning a certain campaign would be greatly facilitated by putting the basic principles of empathy theory. Numerous experiments and studies of this human ability establish working models to achieve effective contact both at the level of personal communication and in the cases of direct and indirect communication with huge quantity and variety of audiences with specific composition. Synthesized and brought to a universal level of application, the basic principle of empathy is the ability, rather cognitive than emotional, to understand and to feel the feelings of others. The achievements in this psychology field currently apply mainly to psychotherapy, clinical psychiatry, pedagogy and political rhetoric theories and ractices. Experience proves that empathic skills help the communicator for faster, easier, more effective and more properly understood and accordingly more efficient as a moderator. This article provokes a new paradigm for advertisers in communicating with the public - about the content, forms and planning of communication activities of the principles of empathy. The goal of the effort is clear - creating more effective communication and achieving a sustainablecompetitive advantage.

Making Behavioralism Work

2017 ◽  
Author(s):  
Adrian Kuenzler
Keyword(s):  
Intellectual Property ◽  
Consumer Preferences ◽  
Psychological Research ◽  
Revealed Preferences ◽  
Consumer Sovereignty ◽  
Bright Line ◽  
Production And Distribution ◽  
External Incentives ◽  
The Universe

This chapter turns to the restoration of consumer sovereignty. It revisits the three recurrent principles set out in Chapter 1 and argues that antitrust and intellectual property laws must understand consumers in their full socially embedded complexity to promote progress. Only in this way can analysts respect, rather than suppress, consumer preferences that evince concern for less proprietary forms of production and distribution in a marketplace which is heavily fixated on consumerism and passive consumption. It points to a number of ingenious recent studies from the cognitive psychological research that demonstrate that revealed preferences and external incentives have been offered as bright line rules for directing the consumer’s attention primarily (and exclusively) to conventional manufacturing and distribution techniques, but that such physical and economic processes scarcely exhaust the universe of choices about which consumers express strong interest.

What’s in, what’s out? Towards a rigorous definition of the boundaries of benefit-cost analysis

2021 ◽  
pp. 1-17
Author(s):  
Daniel Acland
Keyword(s):  
Cost Analysis ◽  
Willingness To Pay ◽  
Low Cost ◽  
Consumer Sovereignty ◽  
Benefit Cost Analysis ◽  
Rigorous Definition ◽  
Pareto Criterion ◽  
Definition Of ◽  
Benefit Cost

Abstract Benefit-cost analysis (BCA) is typically defined as an implementation of the potential Pareto criterion, which requires inclusion of any impact for which individuals have willingness to pay (WTP). This definition is incompatible with the exclusion of impacts such as rights and distributional concerns, for which individuals do have WTP. I propose a new definition: BCA should include only impacts for which consumer sovereignty should govern. This is because WTP implicitly preserves consumer sovereignty, and is thus only appropriate for ‘sovereignty-warranting’ impacts. I compare the high cost of including non-sovereignty-warranting impacts to the relatively low cost of excluding sovereignty-warranting impacts.

Consumption and its Externalities: Where Economy Meets Ecology

2001 ◽  
Vol 1 (3) ◽  
pp. 11-30 ◽  
Author(s):  
Thomas Princen
Keyword(s):  
At Risk ◽  
Environmental Policy ◽  
Economic Activity ◽  
Policy Making ◽  
Black Box ◽  
Social Scientists ◽  
Consumer Sovereignty ◽  
Marginal Improvement

If social scientists are going to make a contribution to environmental policy-making that is commensurate with the severity of biophysical trends, they must develop analytic tools that go beyond marginal improvement and a production focus where key actors escape responsibility via distanced commerce and the black box of consumer sovereignty. One means is to construct an ecologically informed “consumption angle” on economic activity. The first approach is to retain the prevailing supply-demand dichotomy and address the externalities of consumption and the role of power in consuming. The second approach is to construe all economic activity as “consuming,” as “using up.” This approach construes material provisioning in the context of hunter/gathering, cultivation, and manufacture and then develops three interpretive layers of excess consumption: background consumption, overconsumption, and misconsumption. An example from timbering illustrates how, by going up and down the decision chain, the consumption angle generates questions about what is consumed and what is put at risk. Explicit assignment of responsibility for excess throughput becomes more likely.

“Consumer Sovereignty” and the Law

2017 ◽  
pp. 33-37
Author(s):  
Bruno Leoni ◽  
Richard A. Epstein
Keyword(s):  
Consumer Sovereignty ◽  
The Law

School Vouchers, Segregation, and Consumer Sovereignty

2019 ◽  
Vol 13 (3) ◽  
pp. 410-434 ◽  
Author(s):  
Phillip Magness ◽  
Chris W. Surprenant
Keyword(s):  
School Vouchers ◽  
Consumer Sovereignty

scholarly journals Consumer Databases, Neoliberalism, and the Commercial Mediation of Identity: A Medium Theory Analysis

2010 ◽  
Vol 8 (3) ◽  
pp. 323-337 ◽  
Author(s):  
Vincent Manzerolle ◽  
Sandra Smeltzer
Keyword(s):  
Free Market ◽  
Knowledge Society ◽  
Fundamental Principle ◽  
Theory Analysis ◽  
Medium Theory ◽  
Consumer Sovereignty ◽  
Consumer Capitalism ◽  
Primary Means ◽  
Systemic Nature ◽  
Communicative Relationship

This paper argues that the systemic nature of contemporary consumer surveillance undermines the most fundamental principle of free market economics: consumer sovereignty. Specifically, this paper argues that the rise of an ‘information’ or ‘knowledge’ society in conjunction with neoliberal capitalism has entrenched routine forms of surveillance within commercial strategies by employing networked databases as a primary medium for the articulation of consumer sovereignty (choice/demand). The communicative relationship between consumers and producers within the market involves effectively ‘listening’ (and then responding) to consumer needs and wants in a timely manner. Surveillance is therefore not only necessary for the operation of globalized consumer capitalism, it is also the primary means by which consumer communicate their sovereignty within the marketplace. By turning to the work of Harold Innis and the intellectual tradition known as medium theory, this paper will theorize how in linking the actions of individual consumers to the decision-making capacities of trans-national corporations (TNC), the prevalence of consumer databases violates the fundamental neutrality of the market, and thus sovereignty, of individual consumers. In sum, by treating the database as a distinct communication medium, this paper will highlight how the commercial mediation of identity under neoliberalism can conceal the potential for the uneven geographic development, the marginalization of ‘less valuable’ consumer segments, and the exploitation of individual vulnerabilities through behavior and profile modeling.

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