Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

Abstract For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

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Research on the Regional Expression of Visual Elements in Modern Packaging Design under the Background of Modern Art

E3S Web of Conferences ◽

10.1051/e3sconf/202123605057 ◽

2021 ◽

Vol 236 ◽

pp. 05057

Author(s):

Zhou Yangang

Keyword(s):

Modern Art ◽

Development Trend ◽

Psychological Needs ◽

Social Market Economy ◽

Regional Culture ◽

Product Packaging ◽

Packaging Design ◽

Regional Characteristics ◽

Visual Elements ◽

Social Market

China has a vast territory and abundant resources. Especially in recent decades, with the development of economic globalization, commodity packaging design has become an inseparable part in the social market economy. In order to realize and reflect the value of goods and make consumers desire to consume, unique packaging is the best way to attract them. With the development of regional culture, packaging art design with regional cultural characteristics has gradually become the focus of attention. The regional expression of commodity packaging design gives the unique artistic charm and aesthetic value of commodity packaging, which can not only promote the inheritance and development of regional culture, but also meet the cultural psychological needs of modern people returning and seeking root and the spiritual aesthetic needs in the context of daily life aesthetic. Based on the background of modern art, this paper analyzes the future development trend of regional characteristics in products by the expression of regional characteristics in product packaging, which has certain theoretical and practical research value.

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ANALISIS ELEMEN VISUAL PADA DESAIN KEMASAN PRODUK JAMU HOUSEBLEND SUWE ORA JAMU

Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain ◽

10.25105/jsrr.v2i2.8238 ◽

2020 ◽

Vol 2 (2) ◽

pp. 253

Author(s):

Wahyu Ramandha Putro ◽

R.Drajatno Widi Utomo ◽

Achmad Syarief

Keyword(s):

Herbal Medicine ◽

Analytical Method ◽

Healthy Lifestyle ◽

Product Packaging ◽

Packaging Design ◽

Color Combination ◽

Visual Elements

<br /><div>Analysis of Visual Elements In Houseblend Suwe Ora Jamu Jamu Product Packaging Design. The development of the Jamu industry from the MSME sector on Java is caused by an increasingly healthy lifestyle. This phenomenon is manifested into a traditional Jamu product with a new format that is supported by good packaging design. Now this herbal medicine is popular with the term Jamu Kekinian.</div><div>Jamu Houseblend SOJ is one of the Jamu Kekinian products from Kedai Suwe Ora Jamu which has become a pioneer in reintroducing the culture of herbal medicine to millennials since 2013 in Jakarta.</div><div>The purpose of this research is how then Jamu Houseblend SOJ are perceived by consumers. The analytical method that will be used is the study of literature, interviews and questionnaires. Through</div><div>this research, it is known that the color combination in the packaging design is something that needs to be considered by the Kedai Suwe Ora Jamu company. These findings are expected to be a benchmark for</div><div>the company Jamu Kekinian in developing its products.<br /><br /><strong>Abstrak</strong><div><br />Analisis Elemen Visual pada Desain Kemasan Produk Jamu Houseblend Suwe Ora Jamu. Berkembangnya industri jamu dari sektor UMKM di pulau Jawa disebabkan oleh gaya hidup sehat masyarakat yang semakin meningkat. Fenomena ini termanifestasi menjadi sebuah produk jamu tradisional dengan format baru yang didukung oleh desain kemasan</div><div>yang baik. Kini jamu ini populer dengan istilah Jamu Kekinian. Jamu Houseblend SOJ adalah salah satu produk Jamu Kekinian dari Kedai Suwe Ora Jamu yang menjadi pioner dalam memperkenalkan kembali budaya minum jamu kepada generasi milenial sejak tahun 2013 di Jakarta. Adapun tujuan dari penelitian ini adalah bagaimana kemudian produk Jamu Houseblend SOJ dipersepsi oleh konsumennya. Metode analisis yang akan digunakan adalah studi literatur, wawancara dan penyebaran kuesioner. Melalui penelitian ini diketahui bahwa kombinasi warna pada desain kemasan adalah hal yang perlu diperhatikan oleh perusahaan</div><div>Kedai Suwe Ora Jamu. Hasil temuan ini diharapkan dapat menjadi tolak ukur bagi perusahaan Jamu Kekinian dalam pengembangan produk.</div></div>

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Communicating the Value of Design

Conference Proceedings of the Academy for Design Innovation Management ◽

10.33114/adim.2019.04.184 ◽

2019 ◽

Vol 2 (1) ◽

Author(s):

George Edward TORRENS ◽

Nicholas Samuel JOHNSON ◽

Ian STORER

Keyword(s):

Design Decision ◽

Card Sorting ◽

Practical Application ◽

Product Packaging ◽

Sorting Method ◽

Packaging Design ◽

Design Considerations ◽

Modified Delphi ◽

Fast Moving Consumer Goods ◽

Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

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