scholarly journals Research on the Regional Expression of Visual Elements in Modern Packaging Design under the Background of Modern Art

2021 ◽  
Vol 236 ◽  
pp. 05057
Author(s):  
Zhou Yangang
Keyword(s):  
Modern Art ◽  
Development Trend ◽  
Psychological Needs ◽  
Social Market Economy ◽  
Regional Culture ◽  
Product Packaging ◽  
Packaging Design ◽  
Regional Characteristics ◽  
Visual Elements ◽  
Social Market

China has a vast territory and abundant resources. Especially in recent decades, with the development of economic globalization, commodity packaging design has become an inseparable part in the social market economy. In order to realize and reflect the value of goods and make consumers desire to consume, unique packaging is the best way to attract them. With the development of regional culture, packaging art design with regional cultural characteristics has gradually become the focus of attention. The regional expression of commodity packaging design gives the unique artistic charm and aesthetic value of commodity packaging, which can not only promote the inheritance and development of regional culture, but also meet the cultural psychological needs of modern people returning and seeking root and the spiritual aesthetic needs in the context of daily life aesthetic. Based on the background of modern art, this paper analyzes the future development trend of regional characteristics in products by the expression of regional characteristics in product packaging, which has certain theoretical and practical research value.

scholarly journals Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

2022 ◽  
Vol 31 (1) ◽  
pp. 104-112
Author(s):  
Menghan Ding
Keyword(s):  
Neural Network ◽  
Design Patterns ◽  
Design Studio ◽  
Hierarchical Analysis ◽  
Innovative Design ◽  
Product Packaging ◽  
Packaging Design ◽  
Visual Elements ◽  
The Gift

Abstract For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

The Application of Green Materials in Product Packaging Design

2014 ◽  
Vol 936 ◽  
pp. 1969-1972
Author(s):  
Chao Ying Ouyang ◽  
Lin Li ◽  
Ya Jie Xiong ◽  
Xiao Li Nie
Keyword(s):  
Product Design ◽  
Development Trend ◽  
Advanced Materials ◽  
Product Packaging ◽  
Packaging Design ◽  
Design Concepts ◽  
Green Materials ◽  
New Material ◽  
Market Needs ◽  
Selection Of

Packaging requirements for products are increasingly high as society advances , the development of logistics. This paper revolves around the green material, through the selection of green materials and design concepts, analyzed the application of green materials in product design and its development trend. Through the knowledge of advanced materials, the better product design that meet market needs could be created, the value of the material could be unfolded, the Green Life period, the new style and new material of design could be created.

scholarly journals ANALISIS ELEMEN VISUAL PADA DESAIN KEMASAN PRODUK JAMU HOUSEBLEND SUWE ORA JAMU

2020 ◽  
Vol 2 (2) ◽  
pp. 253
Author(s):  
Wahyu Ramandha Putro ◽  
R.Drajatno Widi Utomo ◽  
Achmad Syarief
Keyword(s):  
Herbal Medicine ◽  
Analytical Method ◽  
Healthy Lifestyle ◽  
Product Packaging ◽  
Packaging Design ◽  
Color Combination ◽  
Visual Elements

<br /><div>Analysis of Visual Elements In Houseblend Suwe Ora Jamu Jamu Product Packaging Design. The development of the Jamu industry from the MSME sector on Java is caused by an increasingly healthy lifestyle. This phenomenon is manifested into a traditional Jamu product with a new format that is supported by good packaging design. Now this herbal medicine is popular with the term Jamu Kekinian.</div><div>Jamu Houseblend SOJ is one of the Jamu Kekinian products from Kedai Suwe Ora Jamu which has become a pioneer in reintroducing the culture of herbal medicine to millennials since 2013 in Jakarta.</div><div>The purpose of this research is how then Jamu Houseblend SOJ are perceived by consumers. The analytical method that will be used is the study of literature, interviews and questionnaires. Through</div><div>this research, it is known that the color combination in the packaging design is something that needs to be considered by the Kedai Suwe Ora Jamu company. These findings are expected to be a benchmark for</div><div>the company Jamu Kekinian in developing its products.<br /><br /><strong>Abstrak</strong><div><br />Analisis Elemen Visual pada Desain Kemasan Produk Jamu Houseblend Suwe Ora Jamu. Berkembangnya industri jamu dari sektor UMKM di pulau Jawa disebabkan oleh gaya hidup sehat masyarakat yang semakin meningkat. Fenomena ini termanifestasi menjadi sebuah produk jamu tradisional dengan format baru yang didukung oleh desain kemasan</div><div>yang baik. Kini jamu ini populer dengan istilah Jamu Kekinian. Jamu Houseblend SOJ adalah salah satu produk Jamu Kekinian dari Kedai Suwe Ora Jamu yang menjadi pioner dalam memperkenalkan kembali budaya minum jamu kepada generasi milenial sejak tahun 2013 di Jakarta. Adapun tujuan dari penelitian ini adalah bagaimana kemudian produk Jamu Houseblend SOJ dipersepsi oleh konsumennya. Metode analisis yang akan digunakan adalah studi literatur, wawancara dan penyebaran kuesioner. Melalui penelitian ini diketahui bahwa kombinasi warna pada desain kemasan adalah hal yang perlu diperhatikan oleh perusahaan</div><div>Kedai Suwe Ora Jamu. Hasil temuan ini diharapkan dapat menjadi tolak ukur bagi perusahaan Jamu Kekinian dalam pengembangan produk.</div></div>

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

The World. Challenges of the Global Crisis. Germany

2014 ◽  
pp. 38-52
Author(s):  
I. Semenenko ◽  
G. Irishin
Keyword(s):  
Economic Policy ◽  
Political Parties ◽  
Social Market Economy ◽  
The Political ◽  
Leadership Positions ◽  
Economy Model ◽  
Political Landscape ◽  
The World ◽  
Social Market ◽  
The Eu

The economic crisis of 2008–2009 highlighted new problems in the development of the German social market economy model and brought to the forefront the factors of its resilience that have ensured Germany’s leadership positions in the EU. Changes in economic policy have affected in the first place the energy and the financial sectors. Shifts in the political landscape have led to the appearance of new political parties. These changes have affected the results of the 2013 elections, the liberal democrats failure to enter the Bundestag has made the winner – CDU – seek new coalition partners.

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

Sign in / Sign up

Export Citation Format

Share Document