scholarly journals ANALISIS ELEMEN VISUAL PADA DESAIN KEMASAN PRODUK JAMU HOUSEBLEND SUWE ORA JAMU

2020 ◽  
Vol 2 (2) ◽  
pp. 253
Author(s):  
Wahyu Ramandha Putro ◽  
R.Drajatno Widi Utomo ◽  
Achmad Syarief
Keyword(s):  
Herbal Medicine ◽  
Analytical Method ◽  
Healthy Lifestyle ◽  
Product Packaging ◽  
Packaging Design ◽  
Color Combination ◽  
Visual Elements

<br /><div>Analysis of Visual Elements In Houseblend Suwe Ora Jamu Jamu Product Packaging Design. The development of the Jamu industry from the MSME sector on Java is caused by an increasingly healthy lifestyle. This phenomenon is manifested into a traditional Jamu product with a new format that is supported by good packaging design. Now this herbal medicine is popular with the term Jamu Kekinian.</div><div>Jamu Houseblend SOJ is one of the Jamu Kekinian products from Kedai Suwe Ora Jamu which has become a pioneer in reintroducing the culture of herbal medicine to millennials since 2013 in Jakarta.</div><div>The purpose of this research is how then Jamu Houseblend SOJ are perceived by consumers. The analytical method that will be used is the study of literature, interviews and questionnaires. Through</div><div>this research, it is known that the color combination in the packaging design is something that needs to be considered by the Kedai Suwe Ora Jamu company. These findings are expected to be a benchmark for</div><div>the company Jamu Kekinian in developing its products.<br /><br /><strong>Abstrak</strong><div><br />Analisis Elemen Visual pada Desain Kemasan Produk Jamu Houseblend Suwe Ora Jamu. Berkembangnya industri jamu dari sektor UMKM di pulau Jawa disebabkan oleh gaya hidup sehat masyarakat yang semakin meningkat. Fenomena ini termanifestasi menjadi sebuah produk jamu tradisional dengan format baru yang didukung oleh desain kemasan</div><div>yang baik. Kini jamu ini populer dengan istilah Jamu Kekinian. Jamu Houseblend SOJ adalah salah satu produk Jamu Kekinian dari Kedai Suwe Ora Jamu yang menjadi pioner dalam memperkenalkan kembali budaya minum jamu kepada generasi milenial sejak tahun 2013 di Jakarta. Adapun tujuan dari penelitian ini adalah bagaimana kemudian produk Jamu Houseblend SOJ dipersepsi oleh konsumennya. Metode analisis yang akan digunakan adalah studi literatur, wawancara dan penyebaran kuesioner. Melalui penelitian ini diketahui bahwa kombinasi warna pada desain kemasan adalah hal yang perlu diperhatikan oleh perusahaan</div><div>Kedai Suwe Ora Jamu. Hasil temuan ini diharapkan dapat menjadi tolak ukur bagi perusahaan Jamu Kekinian dalam pengembangan produk.</div></div>

scholarly journals Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

2022 ◽  
Vol 31 (1) ◽  
pp. 104-112
Author(s):  
Menghan Ding
Keyword(s):  
Neural Network ◽  
Design Patterns ◽  
Design Studio ◽  
Hierarchical Analysis ◽  
Innovative Design ◽  
Product Packaging ◽  
Packaging Design ◽  
Visual Elements ◽  
The Gift

Abstract For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

scholarly journals Research on the Regional Expression of Visual Elements in Modern Packaging Design under the Background of Modern Art

2021 ◽  
Vol 236 ◽  
pp. 05057
Author(s):  
Zhou Yangang
Keyword(s):  
Modern Art ◽  
Development Trend ◽  
Psychological Needs ◽  
Social Market Economy ◽  
Regional Culture ◽  
Product Packaging ◽  
Packaging Design ◽  
Regional Characteristics ◽  
Visual Elements ◽  
Social Market

China has a vast territory and abundant resources. Especially in recent decades, with the development of economic globalization, commodity packaging design has become an inseparable part in the social market economy. In order to realize and reflect the value of goods and make consumers desire to consume, unique packaging is the best way to attract them. With the development of regional culture, packaging art design with regional cultural characteristics has gradually become the focus of attention. The regional expression of commodity packaging design gives the unique artistic charm and aesthetic value of commodity packaging, which can not only promote the inheritance and development of regional culture, but also meet the cultural psychological needs of modern people returning and seeking root and the spiritual aesthetic needs in the context of daily life aesthetic. Based on the background of modern art, this paper analyzes the future development trend of regional characteristics in products by the expression of regional characteristics in product packaging, which has certain theoretical and practical research value.

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

scholarly journals PELATIHAN DESAIN PRODUK DAN IKLAN DIGITAL UNTUK KARANG TARUNA KELURAHAN GAJAHMUNGKUR

2020 ◽  
Vol 3 (3) ◽  
pp. 156
Author(s):  
Muhammad Noor Hidayat ◽  
Zahrotul Umami ◽  
Muhammad Hasan Bashori
Keyword(s):  
Product Design ◽  
Public Service ◽  
Added Value ◽  
Service Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Central Java ◽  
The People ◽  
Supporting Tool

Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities

The Integration of Modern Packaging Design and the Environment

2014 ◽  
Vol 926-930 ◽  
pp. 4390-4393
Author(s):  
Lu Han
Keyword(s):  
Critical Role ◽  
Ecological Environment ◽  
Product Packaging ◽  
The Sustainable Development ◽  
Packaging Design ◽  
Production And Consumption ◽  
The Social ◽  
Form Design ◽  
Correct Understanding ◽  
The Relationship

With the development of science and technology as well as the transformation of the social culture, the packaging forms turn to be more and more diversified, the packaging materials become more and more abundant, and the packaging processes are more and more improved. However, along with it, some problems brought by product packaging come out gradually and play a critical role which cannot be neglected on the products, consumers, natural environment and so on. To have a correct understanding of the relationship between packaging and environment is conducive to guiding people to pay high attention to the environmental protection when developing packages, insist on the principle to synchronize packaging development and ecological environment protection, and reduce the pollution of packaging to environment to the lowest degree. It should start from the angle of the sustainable development of ecological environment, to study the materials and form design of packaging, thus finally realizing the integration of design and production, production and consumption, packaging and environment, as well as life and ecology.

scholarly journals Pelatihan Pembuatan Desain Kemasan Produk Pada UKM Sari Ne Lemon

2021 ◽  
Vol 2 (2) ◽  
pp. 102-106
Author(s):  
Ni Putu Desy Damayanthi ◽  
IGKG Puritan Wijaya ADH ◽  
Ni Nyoman Utami Januhari ◽  
I Made Surya Adi Putra ◽  
I Gusti Agung Indra Muliawan ◽  
...  
Keyword(s):  
New Product ◽  
Lemon Juice ◽  
Successful Development ◽  
Product Packaging ◽  
Packaging Design ◽  
Design And Implementation ◽  
Service Activity ◽  
The Village ◽  
And Training ◽  
Glass Packaging

Sari Ne Lemon in East Denpasar is an UKM that is active in lemon cultivation. The lemon plantation owned by Sari Ne Lemon is located in Pelaga Village, Petang District, Badung Regency. Although the lemon plantation is currently still in the village of Petang, the production and sales center is located in East Denpasar. Initially the results of the cultivation of lemon plantations were only in the form of lemons that had not undergone further processing. Currently, Sari Ne Lemon has developed lemon juice into packaged lemon juice. In its effort to develop lemon juice products, Sari Ne Lemon encountered difficulties in terms of packaging and marketing. The packaging owned by Sari Ne Lemon is still very simple, namely lemon juice is packaged and sold in plastic bottles. Therefore, the resulting product has not been able to compete in the industrial market. This service activity aims to find and implement solutions to the problems experienced by partners. Packaging that is only in the form of plastic bottles without labels will be changed into 2 types of packaging, namely labeled plastic bottle packaging and labeled plastic press glass packaging. With the activities of making branding and training on packaging of processed lemon juice products, it will produce products that have higher competitiveness and selling value. UKM Sari Ne Lemon has been helped by the successful development of their new product packaging through packaging design and implementation in 14 oz glass cups and small plastic bottles.

scholarly journals ANALISIS ELEMEN VISUAL KEMASAN CHIKI SNACK

2016 ◽  
Vol 12 (2) ◽  
pp. 241
Author(s):  
Nico Yudha Prathama ◽  
Dodi Setianto
Keyword(s):  
Element Analysis ◽  
Packaging Design ◽  
Visual Elements ◽  
Visual Element ◽  
Graphic Elements ◽  
Design Factors

<strong>Abstract</strong><br />‘The Visual Element Analysis of Chiki Snack Packaging’. Packaging design<br />graphic elements that differ between products allegedly have different<br />marketing purposes. It is interesting authors to analyze graphical elements on<br />the packaging chiki. Analysis includes elements that differ in packaging design.<br />Designed packaging there are several elements that influence consumers to take<br />action that is expected by manufacturers such as color, shape, brand or logo,<br />illustration, typography, and layout. With the election of good packaging design<br />elements and according to the nature of the product can affect potential<br />customers in choosing what products they will buy. In this paper there is an<br />explanation of packaging design factors, and some examples of good packaging<br />criteria, and therefore I took the theme "visual Elements Analysis Of Packaging<br />Chiki Snack".<br /><br /><br /><strong>Abstrak</strong><br />‘Analisis Elemen Visual Kemasan Chiki Snack’. Elemen grafis desain<br />kemasan yang berbeda antara produk disinyalir mempunyai tujuan<br />pemasaran yang berbeda pula. Hal ini menarik penulis untuk<br />menganalisa elemen-elemen grafis pada kemasan chiki. Analisa<br />meliputi elemen apa saja yang berbeda dalam desain kemasan. Didesain<br />kemasan terdapat beberapa unsur yang mempengaruhi konsumen<br />untuk melakukan tindakan yang diharapkan oleh produsen, seperti<br />warna, bentuk, merek atau logo, ilustrasi, tipografi, dan tata letak.<br />Dengan adanya pemilihan unsur desain kemasan yang baik dan sesuai<br />dengan sifat produk tersebut dapat mempengaruhi para calon<br />konsumen dalam memilih produk apa yang mereka akan beli. Dalam<br />jurnal ini terdapat penjelasan faktor-faktor desain kemasan, dan<br />beberapa contoh kriteria kemasan yang baik, maka dari itu saya<br />mengambil tema “Analisis Elemen Visual Kemasan Chiki Snack”.<br /><br />

scholarly journals Applying graphic design principles on tea packaging

2020 ◽  
Author(s):  
Dorotea Kovačević ◽  
◽  
Maja Brozović ◽  
Dubravko Banić ◽  
◽  
...  
Keyword(s):  
Graphic Design ◽  
Design Principles ◽  
Choice Task ◽  
Product Packaging ◽  
Packaging Design ◽  
Aesthetic Appearance ◽  
Aesthetic Aspect ◽  
The Aesthetic ◽  
The One ◽  
Different Levels

The aesthetic aspect of product packaging is a well-known factor in attracting consumers’ attention. One of the most common ways in achieving the aesthetic appearance of the packaging is applying graphic design principles. The purpose of the study was to explore how people perceive the attractiveness of tea packaging with different levels of graphic design principles applied. The graphic design principles applied on the packaging were: contrast, dominance, alignment, symmetry, consistency and colour harmony. The manipulation of these principles resulted in three different packaging samples that were tested: aesthetic packaging, partially-aesthetic packaging and non-aesthetic packaging. The participants’ tasks were to rate the attractiveness of each of the packaging samples and to select the one which they would like to buy. The statistical analysis showed that the results of both tests (rating and choice task) were consistent, indicating that the aesthetic packaging was appreciated the most, followed by the partially-aesthetic packaging and the non-aesthetic packaging. These results were the same even when taking into account whether the beauty of the packaging was important to the participants or not. The findings support the idea of using graphic design principles in packaging design whenever applicable.

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