scholarly journals Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

2018 ◽  
Vol 80 (1) ◽  
pp. 101-114
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Research Methods ◽  
Consumer Choice ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Choice Behaviour ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

AbstractThe paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

Disparity between Boys and Girls

2016 ◽  
pp. 157-174
Author(s):  
Afsana Islam
Keyword(s):  
Research Methods ◽  
Gender Inequality ◽  
Quantitative Research ◽  
Secondary Level ◽  
Gender Stereotyping ◽  
Influential Factor ◽  
Dhaka City ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Masculinity And Femininity

Gender inequality is the most eminent issue that happens to women in many ways. Perceiving gender inequality and discriminatory treatment towards women has inspired and derived to do this study. The objectives of this study were to examine the interrelation between and among gender inequality, gender stereotyping, perception - support of parents and teachers for girls' sports in the secondary level academic institutions in Dhaka city, Bangladesh. Both qualitative and quantitative research methods have been implied in conducting this study. Findings are such that the socio-bio- cultural constrains influence the facilities, perceptions and participation of girls in sports. Education so as Sports is powerful agents of socialization and plays influential roles in the construction of masculinity and femininity also an influential factor of empowerment.

Article Commentary: Mixed Methods in Visitor Studies Research

2000 ◽  
Vol 5 (1) ◽  
pp. 45-52 ◽  
Author(s):  
Steven S. Yalowitz ◽  
Marcella D. Wells
Keyword(s):  
Mixed Methods ◽  
Research Methods ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
Visitor Studies ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Advantages And Disadvantages ◽  
Research Studies

In visitor studies, there has been some debate about the use of qualitative versus quantitative research methods. Many evaluators understand the advantages and disadvantages of both methods, but deciding on the most appropriate method can still be problematic. This article summarizes the tenets of both qualitative and quantitative methods and provides examples of visitor studies for each. It also reviews several research studies that have successfully used mixed methods to evaluate visitors.

scholarly journals Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Situation Analysis ◽  
Market Positioning ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Depth Interviews ◽  
Quantitative Nature

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.

scholarly journals “Yo, dude! This chick is whack”: English exclamations in romantic films

2021 ◽  
Vol 2 (1) ◽  
pp. 156
Author(s):  
Herlianto A
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Form Function

This research investigates the forms and functions of English exclamations. By applaying qualitative and quantitative research methods, this research takes romantic films as the subjects. The result showed that in those films the exclamations functioned in the most frequent intensities are to show wonder, anger, surprise and pleasure. While the most frequent forms used are declarative, interjection + declarative, interjection, directive, and interrogative, respectively. These indicate that romantic films tend to express exclamations by declarative rather than other forms in which the context plays an important role for determining what is an expression as exclamation or not rather than the form itself.Keywords: form; function; exclamation

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