scholarly journals Attitude and Loyalty to Two Brands of Beer of the Same Producer

2017 ◽  
Vol 64 (s1) ◽  
pp. 57-69
Author(s):  
František Sudzina

Abstract The focus of the presented research is attitude and loyalty to two brands of beer produced by the Carlsberg Group – Tuborg and Carlsberg. Both beers are lagers. The Carlsberg Group markets Tuborg as a more premium brand, and it also aims to promote it to women. Unlike in the Netherlands with one brand – Heineken and unlike in the Czech Republic with many well-known brands by a multitude of producers, the Danish case gives a unique opportunity to investigate if customers truly prefer one of two brands or are approximately equally low with regards to both brands as it is produced by the same company and tastes very similarly (if not the same). The survey was conducted in Denmark. Respondents were Danish (not international) university students; such selection was done in order to ensure familiarity of respondents with both brands.

2019 ◽  
Vol 44 (7) ◽  
pp. 896-910 ◽  
Author(s):  
Peter Gavora ◽  
Jitka Vaculíková ◽  
Jan Kalenda ◽  
Orsolya Kálmán ◽  
Péter Gombos ◽  
...  

2016 ◽  
Vol 60 (4) ◽  
pp. 92-107 ◽  
Author(s):  
Eugene van Erven

A cursory look at different examples of activist and community-based performances in Singapore, Colombia, and more detailed analyses of two recent participatory theatre productions in the Czech Republic and the Netherlands reveal that models that distinguish community art from avantgarde art in the East and the West resist categorization.


Author(s):  
Daria S. Serezhnikova

Experts in the blacksmithing of Ancient Russia have long been interested in iron household items with cutlers’ marks, such as knives and scissors. The research literature has already reviewed similar findings from Moscow, Tver, Torzhok, Pskov, Smolensk and Izborsk. In this study for the first time assembled, described and dated all iron knives and scissors with cutlers’ marks identified in the archaeological collection of Veliky Novgorod. All cutlers marks have been analyzed, and almost all have analogies in medieval Western European material. Almost all types of cutlers’ marks that are represented on Novgorod items are found on knives, and sometimes on swords or falchions found on the territory of Poland, the Czech Republic, Germany, Italy, the Netherlands and England. There are similar cutlers’ marks on the territory of Ancient Russia, but in much smaller numbers. All items marked with the cutlers’ marks are products of Western European production, the old Russian blacksmiths did not practice branding their products. Most items with cutlers’ marks were brought to Novgorod from Poland, the Czech Republic and Germany. Individual items could get to Novgorod and from England through Hanseatic merchants. Items with cutlers’ marks found during excavations in Veliky Novgorod date back to the 13th – first half of 15th centuries.


2017 ◽  
Vol 78 ◽  
pp. 18-26 ◽  
Author(s):  
Mark Zandvoort ◽  
Inês S. Campos ◽  
André Vizinho ◽  
Gil Penha-Lopes ◽  
Eliška Krkoška Lorencová ◽  
...  

2018 ◽  
Vol 17 (2) ◽  
pp. 52-62 ◽  
Author(s):  
Beata Gavurova ◽  
Jaroslav Belas ◽  
Anna Kotaskova ◽  
Martin Cepel

10.5219/1397 ◽  
2021 ◽  
Vol 15 ◽  
pp. 369-377
Author(s):  
Vratislav Kozák ◽  
Vendula Lapčíková

The questionnaire survey was focused on the relation of university students of generation Z in the Czech Republic to beer from microbreweries. The survey involved 1,103 respondents from among Czech university students. 1,004 respondents complied with the survey conditions (they had to belong to university students and consume beer). Although 98% of beer consumed in the Czech Republic is from industrial breweries, it has turned out that the proportion of students who consume beer from industrial breweries and microbreweries is almost the same. As for beer from microbreweries, students prefer classic beers of the Pilsen type. So far, these do not circulate in beer tourism in larger quantities. The respondents agree that beer tourism will compete successfully with wine tourism. For beer tourism to develop successfully, microbreweries must also offer catering, accommodation, and other services; beer baths are in high demand at present. The economic benefits of microbreweries are in several areas – they integrate into tourist destinations, use local raw materials for beer and food preparation, create new jobs, enhance abandoned breweries and contribute to the development of rural areas.


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