Medien zum Selbermachen Der Baumarkt als Ort des medialisierten Einkaufs seit den 1970er Jahren

2021 ◽  
Vol 66 (1) ◽  
pp. 51-67
Author(s):  
Jonathan Voges

Abstract Starting in the late 1960s and even more pronounced in the 70s, West-Germany saw an increasing number of hardware stores being founded. Since the idea behind the integrated Do-it-yourself-retail-store originated in the United States, it had to be adapted to suit Western-German circumstances. The problem that hardware-store owners faced right from the beginning, was, that the articles in their stores did not represent finished consumer goods, but rather goods that were meant to be turned into such by being used by the customer. Furthermore, until late in the 70s the products on offer were unfamiliar and in need of explanation to the German customers and therefore consulting intensive. In order to reduce the need for customer advisory, but still offer an attractive shopping experience and moreover to make clear, that the store offers not only products, but solutions to a range of different problems, the store owners, their franchise centers and their trade-association focused their efforts on the use of new technologies. It was the video technology that developed a leading role in this effort: By using this technology, stores were able to combine the offer of entertaining media, explanations to the usage of their products in action (which in turn reduced the need for customer advisory) and illustrations of the features of the DIY-products on offer. Starting in the mid-70s, this led to the production of films, which were shown on infinite loop in the hardware-stores.

1960 ◽  
Vol 14 (2) ◽  
pp. 359-360 ◽  

The January 14, 1960, meeting of the Council of the Organization for European Economic Cooperation (OEEC) was preceded by a meeting of representatives of the organization's eighteen members and of the United States and Canada to examine the resolutions adopted by a special economic conference. At this meeting, which ended with approval of a move sponsored by the United States that was designed to reorganize economic cooperation and transform the organization, it was decided, and subsequently approved by the OEEC Council and the United States and Canada, that: 1) four experts, representing respectively North America, the European Free Trade Association (EFTA), the European Economic Community (EEC) and other European nations, would prepare a report on the transformation of OEEC for consideration by senior officials of twenty countries, namely, the OEEC nations and the United States and Canada, at a meeting scheduled for April 19, 1960; 2) a preparatory meeting of representatives of the same twenty nations would be held in a month's time, when decisions would be taken to appoint a permanent chairman, a secretariat, and working parties to look into outstanding trade problems; and 3) a group, consisting of Canada, France, West Germany, Italy, Portugal, Belgium, the United States, the United Kingdom, and a representative of EEC, would be informally set up to coordinate aid policies to underdeveloped countries. The outcome of the discussions was regarded as paving the way for a new Atlantic economic grouping, composed of the members of OEEC plus the United States and Canada, which would give priority to consideration of the problems between the two rival European economic groups, EEC and EFTA. Other matters discussed by the Council were the removal of discriminatory measures against imports from the dollar zone and the increase in assistance to underdeveloped countries.


1982 ◽  
Vol 26 (6) ◽  
pp. 580-580
Author(s):  
Ogden Brown

The American labor force is presently undergoing an evolutionary change which contains certain implications with respect to the ways in which organizations are designed and managed. The principal trends which have emerged are: the changing composition of the labor force, changing attitudes and values of the individual worker, and the emergence of alternative management systems (herein termed quality of work life programs) as a response to cope with this evolution. Many of these programs are concerned with varying the structure and design of the organization, redesign of the work environment, and the adoption of alternative management styles and methods. In an era of slower growth, declining productivity, and stiffer world wide competition, the solution to “people problems” is now just as consequential as is the introduction of new technologies and the generation of capital. Evidence is rapidly mounting that quality of work life programs do appear to be of help in achieving the desirable goals of improved quality and productivity, and increased job satisfaction on the part of the worker. Such programs are not, of course, unique to American organizations. This symposium includes a discussion of programs employed in West Germany and in Japan as well as in the United States. American programs presented include those of the subsidiary of a Japanese firm, and those of two large, highly successful organizations with outstanding records of employee relations and quality of work life programs. Time will be available for audience interaction and questions.


1990 ◽  
Vol 16 (2) ◽  
pp. 111-129 ◽  
Author(s):  
Hugh Ward ◽  
Geoffrey Edwards

Member governments of the European Community have frequently urged the necessity of closer cooperation and collaboration in meeting the challenge posed by new technologies and in countering the lead achieved by the United States and Japan. After delays which seemed almost to contradict any sense of urgency, the Council of Ministers of the Community agreed to a multi-annual Framework Programme of Scientific Research in 1983. A critically important element of that Programme, the European Strategic Programme of Research and Development in Information Technology (ESPRIT), was agreed only after further extensive delays in February 1984. The renewal and extension of the Framework Programme was proposed by the European Commission in early 1986 but was finally agreed only in September 1987, the delay having been caused by the opposition of Britain, France and West Germany, the three member states largely responsible for the protracted negotiations on ESPRIT in 1984. Much attention has been paid to the history of the Framework Programme and ESPRIT, but the budgetary aspects of the decisions, aspects that were highly significant in delaying agreement, especially on the part of Britain and West Germany, have tended to be ignored.


Author(s):  
Benjamin Tromly

During the height of the Cold War in the 1950s, the United States government unleashed covert operations intended to weaken the Soviet Union. As part of these efforts, the CIA undertook support of Russian exiles, populations uprooted either during World War II or by the Russian Revolution decades before. No one seemed better prepared to fight in the American secret war against communism than the uprooted Russians, whom the CIA directed to carry out propaganda, espionage, and subversion operations from their home base in West Germany. Yet the American engagement of Russian exiles had unpredictable outcomes. Drawing on recently declassified and previously untapped sources, Cold War Exiles and the CIA examines how the CIA’s Russian operations became entangled with the internal struggles of Russia abroad and also the espionage wars of the superpowers in divided Germany. What resulted was a transnational political sphere involving different groups of Russian exiles, American and German anti-communists, and spies operating on both sides of the Iron Curtain. Inadvertently, CIA’s patronage of Russian exiles forged a complex sub-front in the wider Cold War, demonstrating the ways in which the hostilities of the Cold War played out in ancillary conflicts involving proxies and non-state actors.


Author(s):  
Seth W. Whiting ◽  
Rani A. Hoff

Advancements in technologies and their mass-scale adoption throughout the United States create rapid changes in how people interact with the environment and each other and how they live and work. As technologies become commonplace in society through increased availability and affordability, several problems may emerge, including disparate use among groups, which creates divides in attainment of the beneficial aspects of a technology’s use and coinciding mental health issues. This chapter briefly overviews new technologies and associated emerging applications in information communication technologies, social media networks, video games and massively multiplayer online role-playing games, and online gambling, then examines the prevalence of use among the general population and its subgroups and further discusses potential links between mental health issues associated with each technology and implications of overuse.


2021 ◽  
Vol 91 (13-14) ◽  
pp. 1609-1626
Author(s):  
Yuran Jin ◽  
Xiangye Song ◽  
Jinhuan Tang ◽  
Xiaodong Dong ◽  
Huisheng Ji

The research on the business model of garment enterprises (BMGE) has expanded rapidly in the last decade. However, there is still a lack of comprehensive reviews of it, let alone visual research. Based on scientometrics, in this paper 118 papers and their 4803 references from Science Citation Index Expanded, Social Sciences Citation Index, Conference Proceedings Citation Index—Science, and Conference Proceedings Citation Index—Social Science & Humanities for the period 2010–2020 about the BMGE were analyzed by visualizing the co-cited references, co-occurrence keywords, burst references, dual-map overlays, and more with CiteSpace, Google Maps, and VOSviewer. The research revealed the intellectual landscapes of the BMGE for the first time and mapped the landmark papers, hotspots and trends, national or regional distributions and their cooperation networks, highly cited authors, and prestigious journals and disciplines related to the BMGE. The results show that the biggest hotspot is the fast fashion business model; social responsibility, smart fashion, Internet of Things, and sharing fashion are the main emerging hotspots; and the research focuses has evolved from traditional business models to business models driven by new technologies, then to new issues such as circular economy models. The institutions are mainly distributed in China, the United States, and Western Europe, and there is cooperation between more than 11 countries. The most popular disciplines are economics and politics, while psychology, education, and social science are the essential basic disciplines. The Journal of Cleaner Production and Journal of Fashion Marketing and Management, among others, actively promoted the research.


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