Selling the Songbook
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Chapter 3 addresses the corporate history of Verve Records, the erstwhile independent label founded by Norman Granz and subsequently acquired by PolyGram. The revitalization of the Verve legacy under the stewardship of PolyGram A&R executive Richard Seidel, beginning in the early 1980s, provides us with an intriguing window onto corporate strategy in the music industry at the height of the neoclassical jazz “boomlet”: what began as the jazz division’s effort to take advantage of PolyGram’s strengths in the marketing of classical records and back catalog soon expanded into a more ambitious strategy of new artist development, as Seidel sought to cultivate what Verve saw as the commercial viability of the “young lions” movement.
2017 ◽
Vol 3
(2)
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pp. 55
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1995 ◽
Vol 37
(10)
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pp. 897-901
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2021 ◽
Vol 5
(1)
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pp. 119-125
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