scholarly journals Formation of marketing strategies for innovative products at separate stages of their life cycle

2021 ◽  
Vol 5 (1) ◽  
pp. 6-16
Author(s):  
Alina Martynenko ◽  
◽  
Petro Pererva ◽  
Keyword(s):  
Life Cycle ◽  
Electric Motor ◽  
Product Life Cycle ◽  
Life Cycles ◽  
Marketing Strategies ◽  
Industrial Products ◽  
Market Conditions ◽  
Product Life ◽  
Product Policy

The aim of the article. In the current market conditions, the main objectives of the product policy of the enterprise are to manage the competitiveness of products, adjusting their life cycles and assortment. For this purpose, the commodity strategy of the enterprise which is directed on achievement by the enterprise of target positions in the market by means of the products should be developed. The product is the subject of many management decisions: it is created, brought to market with the support of various marketing activities, if necessary modified and, if economically feasible, withdrawn from production. The aim of the article is to form marketing strategies for industrial products on the market on the basis of the developed classification of innovative goods depending on the level of their efficiency at separate stages of the product life cycle. Analyses results. The article develops the classification of innovative industrial products depending on the level of their efficiency at the separate stages of the product life cycle. The authors formed the recommended marketing strategies based on the proposed classification of products, depending on the range of levels of efficiency in which the product is. The article also presents the practical use of the developed recommendations on the example of the life cycle of the innovative electric motor of PJSC «Electromotor», which confirms their practical significance and suitability, allowing industrial enterprises to effectively manage their range. The article also builds a graph-analytical model of comprehensive efficiency indicators of an innovative electric motor, which allows to clearly track their dynamics over the entire period of its life cycle. Conclusions and directions for further research. In market conditions, each enterprise must determine the directions of formation and implementation of marketing product policy, taking into account the characteristics of each product. Forming a marketing product policy, the company must work on updating the range and bringing new products to market, because the right strategy for product range management will provide the desired volume of sales and corresponding profits. Thus, due to the proposed classification of goods at different stages of the life cycle, depending on the level of efficiency in which the product is or will be, the company can develop specific marketing strategies and tactics, including research and development (R&D), development of production, selection of sales channels, improvement of forms and methods of advertising, price regulation, development of new ones, modernization of existing and removal of obsolete inefficient products, etc. The use of effective marketing solutions can affect the duration and course of the product life cycle and consequently to achieve maximum profits. Keywords: efficiency, innovative product, product life cycle, marketing strategy, assortment management.

Study on life-cycle design for the post mass production paradigm

2000 ◽  
Vol 14 (2) ◽  
pp. 149-161 ◽  
Author(s):  
YASUSHI UMEDA ◽  
AKIRA NONOMURA ◽  
TETSUO TOMIYAMA
Keyword(s):  
Life Cycle ◽  
Mass Production ◽  
Product Life Cycle ◽  
Knowledge Bases ◽  
Life Cycles ◽  
Simulation System ◽  
Product Life ◽  
Cycle Simulation ◽  
Life Cycle Design ◽  
Modular Structures

Environmental issues require a new manufacturing paradigm because the current mass production and mass consumption paradigm inevitably cause them. We have already proposed a new manufacturing paradigm called the “Post Mass Production Paradigm (PMPP)” that advocates sustainable production by decoupling economic growth from material and energy consumption. To realize PMPP, appropriate planning of a product life cycle (design of life cycle) is indispensable in addition to the traditional environmental conscious design methodologies. For supporting the design of a life cycle, this paper proposes a life-cycle simulation system that consists of a life-cycle simulator, an optimizer, a model editor, and knowledge bases. The simulation system evaluates product life cycles from an integrated view of environmental consciousness and economic profitability and optimizes the life cycles. A case study with the simulation system illustrates that the environmental impacts can be reduced drastically without decreasing corporate profits by appropriately combining maintenance, reuse and recycling, and by taking into consideration that optimized modular structures differ according to life-cycle options.

Interoperable Process Engineering System for Collaborative Optimization of Product Life-Cycle

2014 ◽  
pp. 166-191 ◽  
Author(s):  
Alberto Armijo ◽  
Mikel Sorli
Keyword(s):  
Life Cycle ◽  
Information Systems ◽  
Data Management ◽  
Product Life Cycle ◽  
Process Management ◽  
Business Processes ◽  
Collaborative Optimization ◽  
Market Conditions ◽  
Product Life ◽  
Business Agility

Most of the industrial organizations, including SMEs, need to quickly react and adapt to the changing market conditions imposed by globalization, such as new sustainability directives or new type of customers. The fulfillment of these requirements on time is a must so as to remain competitive in the global markets. Since data management information systems are already present in almost all the corpus of industrial enterprises as custom developments or standard PLM solutions, the natural technical evolution that aims to provide an effective answer to these changing market conditions comprises the shifting from a data management perspective towards a process management view. Hence, the challenge is how to manage business processes that build upon existing information systems so as to encourage business agility, efficiency, and interoperability. The proposed approach roots on the Business Process Management (BPM) discipline and leverages process optimization through the systematic modeling and reengineering of business processes accompanied by supporting interoperable and configurable eco-services, which are conceived as sustainability-aware services designed to optimize some aspects of the product life-cycle through eco-constraints management.

Review of Life Cycle Theories

2008 ◽  
pp. 30-54
Author(s):  
Toru Higuchi ◽  
Marvin Troutt
Keyword(s):  
Life Cycle ◽  
Facility Location ◽  
Product Life Cycle ◽  
New Product ◽  
Life Cycles ◽  
Product Cycle ◽  
Product Life ◽  
Manufacturing Facility ◽  
Manufacturing Facilities ◽  
Industrial Life Cycle

In this chapter, we discuss the life cycle theories related to the business. The concept of the life cycle has been widely used in marketing. The Product Life Cycle (PLC) is the most well-known one, in which the time is divided into four stages based on the change of sales. It is expanded by combining it with the study of the various consumer types. Other life cycles have been developed from the viewpoint of the innovation and manufacturing facility location. The advancement of technology is the driver for the diffusion of a new product. Sometimes it obsoletes a category of products. The location of manufacturing facilities changes according to the market and technology condition as Product Cycle Theory demonstrates. A concept of the industrial life cycle and a linkage between the life cycle and SCM also are argued in this chapter.

Assessing Product Architecture Costing: Product Life Cycles, Allocation Rules, and Cost Models

2004 ◽  
Author(s):  
Sebastian K. Fixson
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Life Cycles ◽  
Product Architecture ◽  
Future Research ◽  
Design Decision ◽  
Cost Models ◽  
Product Life ◽  
Allocation Rules ◽  
The Cost

Product families and product platforms have been suggested as design strategies to serve heterogeneous markets via mass customization. Numerous, individual cost advantages of these strategies have been identified for various life cycle processes such as product design, manufacturing, or inventory. However, these advantages do not always occur simultaneously, and sometimes even counteract each other. To develop a better understanding of these phenomena, this paper investigates the cost implications of the underlying design decision: the product architecture choice. The investigation includes factors such as product life cycle phases, allocation rules, and cost models, all of which impact the cost analysis results. Based on this investigation, directions for future research on product architecture costing are provided.

scholarly journals Unification of Design Decisions for Elements of Products Described by Structured Multiple Modules

2019 ◽  
Vol 297 ◽  
pp. 02007
Author(s):  
Boris Bazrov ◽  
Mikhail Kheifetz ◽  
Nikolay Popok
Keyword(s):  
Life Cycle ◽  
Hierarchical Structure ◽  
Product Life Cycle ◽  
Engineering Product ◽  
Design Decisions ◽  
Product Life ◽  
Product Graph ◽  
Hierarchical Graph ◽  
The Creation

The shortcomings of the traditional description of the engineering product are shown. It is proposed to represent the design of the product and its details with a structured set of corresponding modules, in the form of a graph of a hierarchical structure. The characteristics of the structure of the product graph are considered: the number of levels, nodes, branches. The description of the structures of products by a hierarchical graph at the first level makes it possible to identify functional technological modules of the products and, on their basis, to construct a unified classification of products as objects of exploitation. Representation of parts by a set of modules allows you to identify modules based, working and connecting surfaces and on their basis to build a single classification of parts, focused on different stages of the product life cycle. The presence of a unified methodological base allows you to manage the development of product designs, minimize duplication in the creation of new designs and effectively develop technologies for their manufacture.

Modeling Competition over Product Life Cycles

2015 ◽  
Vol 32 (04) ◽  
pp. 1550021 ◽  
Author(s):  
Ka Ching Chan ◽  
Terry M. Mills
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Life Cycles ◽  
Valuable Insight ◽  
Mobile Telecommunication ◽  
Product Life ◽  
Market Growth ◽  
Product Life Cycles ◽  
Market Shares ◽  
Different Types

This paper presents a mathematical model, linking the classical Markov models for brand switching and models for product life cycles, to forecast competition analysis and market share. This integrated model can be used to forecast market shares of all competitors, and their market shares, including customers retained, customers gained from market growth, and customers gained from competitors over the product life cycle. Such information provides forecasters with valuable insight about their market positions. The model is generic and can be applied to different types of products and services, under different types and patterns of product life cycle curves. A numerical example on a typical mobile telecommunication industry is used to illustrate the application of the proposed approach.

scholarly journals Considering Product Life Cycle Cost Purchasing Strategy for Solving Vendor Selection Problems

2019 ◽  
Vol 11 (13) ◽  
pp. 3739
Author(s):  
Chien-Wen Shen ◽  
Yen-Ting Peng ◽  
Chang-Shu Tu
Keyword(s):  
Life Cycle ◽  
Life Cycle Cost ◽  
Product Life Cycle ◽  
Economies Of Scale ◽  
Rejection Rate ◽  
Life Cycles ◽  
High Tech ◽  
Vendor Selection ◽  
Product Life ◽  
Strategic Relationships

The framework of product life cycle (PLC) cost analysis is one of the most important evaluation tools for a contemporary high-tech company in an increasingly competitive market environment. The PLC-purchasing strategy provides the framework for a procurement plan and examines the sourcing strategy of a firm. The marketing literature emphasizes that ongoing technological change and shortened life cycles are important elements in commercial organizations. From a strategic viewpoint, the vendor has an important position between supplier, buyer and manufacturer. The buyer seeks to procure the products from a set of vendors to take advantage of economies of scale and to exploit opportunities for strategic relationships. However, previous studies have seldom considered vendor selection (VS) based on PLC cost (VSPLCC) analysis. The purpose of this paper is to solve the VSPLCC problems considering the situation of a single buyer–multiple supplier. For this issue, a new VSPLCC procurement model and solution procedure are derived in this paper to minimize net cost, rejection rate, late delivery and PLC cost subject to vendor capacities and budget constraints. Moreover, a real case in Taiwan is provided to show how to solve the VSPLCC procurement problem.

A Modular Method for Representing Product Life-Cycles

1997 ◽  
Author(s):  
Paul Jackson ◽  
David R. Wallace
Keyword(s):  
Life Cycle ◽  
Product Life Cycle ◽  
Life Cycles ◽  
Time Dependent ◽  
Integrated Network ◽  
General Process ◽  
Product Life ◽  
Product Life Cycles ◽  
Product Demand ◽  
Parameter Values

Abstract This paper describes an approach for modeling product life-cycles to create time-dependent inventories for use in environmental impact assessment. A general process module is defined relating resource inputs and outflows, based upon an embedded mathematical model. Then, a parametric model to represent the average performance of manufacturing processes is proposed and used within modules. Different parameter values may be used to represent a variety of life-cycle processes. Individual modules are combined to form product life-cycle networks. Designers may specify the required system output (product demand) as a function of time and the integrated network calculates the necessary time-dependent resource flows throughout the network.

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