Exploring the Impact of Construed External Image on Brand Citizenship Behavior of Service Employees

2019 ◽  
Vol 3 (3) ◽  
pp. 137-147
Author(s):  
Verena Batt ◽  
Manfred Bruhn
Keyword(s):  
Empirical Support ◽  
Citizenship Behavior ◽  
Service Employees ◽  
Mediating Role ◽  
Service Companies ◽  
Using Data ◽  
Brand Citizenship Behavior ◽  
Construed External Image ◽  
The Impact

Given the importance of brands in the service context, service companies in particular should be aware of the antecedents of employees’ brand citizenship behavior (BCB). Although a considerable number of antecedents of BCB have been identified, the impact of construed external image on BCB has been neglected so far. The present study addresses this research gap by investigating the impact of construed external image on BCB of service employees. Furthermore, the mediating role of pride in brand membership and respect through brand membership are examined. Using data from a Swiss service company, the results provide empirical support for the impact of construed external image on BCB. In addition, the results show that construed external image not only influences BCB directly, but also indirectly via pride in brand membership. Construed external image also affects respect through brand membership, however, the data did not reveal a significant influence of respect through brand membership on BCB. The results provide implications for research and practice.

scholarly journals The Impact of Cultural Intelligence on University Students’ Intention to Study Abroad: The Role of Perceived Value

2021 ◽  
Vol 37 (2) ◽  
Author(s):  
Khuc The Anh ◽  
Le Thi Thanh Dang ◽  
Nhu Vu Bich Ngoc ◽  
Ngo Thanh Dat ◽  
Tran Thi Ngoc Anh
Keyword(s):  
Study Abroad ◽  
University Students ◽  
Cultural Intelligence ◽  
Perceived Value ◽  
Positive Influence ◽  
Study Abroad Programs ◽  
Mediating Role ◽  
Using Data ◽  
The Impact

This research aims to examine the relationship among cultural intelligence (CQ), perceived value (PV) and students’ intention to study abroad. By using data gathered in 739 university students, along with statistical analysis, the carrying out results show that there is a positive correlation between CQ and the intention to study abroad through the mediating role of PV. In particular, CQ and PV have positive influence on students’ intention to study abroad and CQ is an antecedent of PV. This study focuses on the influence of specific factors on the intention to study abroad. Meanwhile, this research contributes to the educational field CQ, which is a totally new factor in Vietnam. With a view to helping students in deciding to participate in study abroad programs and improving the quality of education, advice is given to students and related educational organizations.

The Impact of Transformational Leadership on Employee retention: Role of Organizational and Communication (Preprint)

2019 ◽  
Author(s):  
Shuja Iqbal ◽  
HongYun Tian ◽  
Shamim Akhtar ◽  
Sikandar Ali Qalati
Keyword(s):  
Transformational Leadership ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Significant Relationship ◽  
Employee Retention ◽  
Citizenship Behavior ◽  
Mediating Role ◽  
The Impact ◽  
Moderating Role

BACKGROUND Employee retention has been studied by researchers in relation to many factors. Cost of losing talented employees in much higher than recruiting and training the new ones. Past studies have shown abundant research and importance of chosen variables in different relationships. This study is unique in terms of studying the mediating role of organizational citizenship behavior and moderating role of communication in the selected model. OBJECTIVE This study investigates the impact of transformational leadership on employee retention in SMEs. Furthermore, this study examines the mediating role of organizational citizenship behavior and the moderating role of communication. METHODS Based on random sampling, 505 employees from SMEs were selected to response the constructed questionnaire. Smart PLS structured equation model (PLS-SEM) was used to estimate the various relationships. RESULTS The findings of the study reveal that there is a positive and significant relationship in transformational leadership and organizational citizenship behavior. Similarly, this study found positive and significant relationship in organizational citizenship behavior and employee retention. In addition, organizational citizenship behavior had a positive mediating effect on the relationship between transformational leadership and employee retention. Furthermore, communication positively moderates transformational leadership, organizational citizenship employee retention relationships. CONCLUSIONS This study examines the mediation of organizational citizenship behavior and the moderation of communication which have been less studied in the literature. Findings revealed that transformational leadership and communication plays a significant role in relation of organizational citizenship behavior and employee retention. As such, management of SMEs need to pay particular attention to these variables, to retain employees for enhanced productivity and organizational growth.

scholarly journals The Mediating Role of Project Citizenship Behavior in the Relationship Between Organizational Justice Dimensions and Project Success

2021 ◽  
pp. 875697282110264
Author(s):  
Muhammad Qaiser Shafi ◽  
Rimsha Iqbal ◽  
Khurram Shahzad ◽  
Christine Unterhitzenberger
Keyword(s):  
Organizational Justice ◽  
Social Exchange ◽  
Structural Equation ◽  
Project Success ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Informational Justice ◽  
Mediating Role ◽  
The Impact

The impact of behavioral aspects on project success remains an area that requires more attention. Drawing on the social exchange theory (SET), our study tested the mediating role of project citizenship behavior (PCB) in the relationships of all four organizational justice dimensions (i.e., procedural, distributive, informational, and interpersonal justice) with project success. A time-lagged survey of project team members ( n = 233) was conducted and analyzed through structural equation modeling (SEM). The results indicate that all four organizational justice dimensions are positively associated with project success, whereas informational justice appears to be the most influential dimension, and that PCB mediates all of these relationships. Project managers/sponsors should enact organizational justice and enhance project citizenship to achieve project success.

scholarly journals PROCEDURAL JUSTICE, ENVY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A STUDY OF HEALTH PROFESSIONALS IN PAKISTAN

2014 ◽  
Vol 02 (02) ◽  
pp. 45-51
Author(s):  
Ayesha Noor ◽  
◽  
Sajid Bashir
Keyword(s):  
Procedural Justice ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Health Professionals ◽  
Two Dimensions ◽  
Citizenship Behavior ◽  
Mediating Role ◽  
Behavior Organization ◽  
The Impact

This study examines the impact of procedural justice on two dimensions of Organizational Citizenship Behavior(OCB) viz. Organizational Citizenship Behavior Individual (OCBI) and Organizational Citizenship Behavior Organization (OCBO) with mediating role of workplace envy among health professionals in Pakistan. The data was collected from 110 health professionals through questionnaires. Results indicate that though procedural justice is significantly associated with both dimensions of organizational citizenship behavior, the mediation of workplace envy is not established in case of relationship between procedural justice and OCBI. Implications that can help hospitals of Pakistan in augmenting the OCB are also discussed.

scholarly journals The Impact of Ethical Leadership & Civility on Organizational Commitment: The Mediating Role of Work Engagement

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Mahboob Alam ◽  
Fozia GUL ◽  
Dr. Muhammad IMRAN
Keyword(s):  
Organizational Commitment ◽  
Work Engagement ◽  
Ethical Leadership ◽  
Leadership Behaviors ◽  
Manufacturing Sector ◽  
Empirical Support ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Purpose – This paper holds the purpose to investigate the impact of ethical leadership and civility on organizational commitment and also to explore mediating role of work engagement in the relationship. Design/methodology/approach – With questionnaire survey, the current paper uses a sample of 340 employees from manufacturing sector of Lahore Pakistan. To test the hypotheses, analysis was accomplished by using Statistical Package for Social Science Software, through confirmatory factor and regression analysis. Findings – The results revealed that ethical leadership and civility have positive impact on organizational commitment. Strong empirical support also proved that work engagement mediates the relationship between ethical leadership, civility and organizational commitment. Research limitations/implications – This study design is cross-sectional, consequently accuracy of assumption concerning causality is restrictive. Practical implications – Results of this study discovered the importance of ethical leadership behaviors which play noteworthy role in developing employees and ethical organizational culture & support to ascertain an organizational ethical environment that leads to maximize work engagement and organizational commitment. Thus, ethical leadership behaviors & civility might be the key and most suitable practices to be implemented in manufacturing sector of Pakistan. Originality/value – This paper adds to the existing ethical leadership and civility literature by identifying work engagement as an additional mediator in the relationship between ethical leadership, civility and organizational commitment

Perceptions towards green image of trendy coffee cafés and intention to re-patronage: the mediating role of customer citizenship behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Le ◽  
Kim-Lim Tan ◽  
Siew-Siew Yong ◽  
Pichsinee Soonsap ◽  
Caple Jun Lipa ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Citizenship Behavior ◽  
Environmental Attitude ◽  
Content Type ◽  
Mediating Role ◽  
Patronage Intention ◽  
The Impact

Purpose Drawing upon the stimulus–organism–response (S-O-R) model, the purpose of this study is to examine how perceptions of young customers towards the green image of trendy coffee cafés affect their environmental and product attitudes, and subsequently their citizenship behaviour as well as intention to re-patronage. The mediating effect of customer citizenship behaviour (CCB) is also assessed. Design/methodology/approach The instrument was developed by adapting measurement from the past studies. Using the purposive sampling technique, data were collected online from 207 young customers in Malaysia who frequented the cafés. Partial least squares structural equation modelling (PLS-SEM) was used to perform path modelling and mediation analyses. Findings The findings show that green image stimulates both customers’ environmental attitude and product attitude. Although product attitude is found to have a dominant effect on CCB, the impact of environmental attitude on CCB and re-patronage intention is worth noting. Moreover, advocacy and tolerance significantly mediate the relationship between product attitude and re-patronage intention. Originality/value This study advances the consumer behaviour literature by determining the influence of green image on two forms of attitudes as well as the mediating role of the multi-dimensional CCB between attitudes and intention to re-patronage trendy coffee cafés among young customers. While the findings confirm the importance of product attitude and the relevance of advocacy and tolerance in relation to re-patronage, the study also highlights the growing awareness of green image among young customers and its implications on knowledge and practice.

Green HRM and nongreen outcomes: the mediating role of visionary leadership in Asia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hussein Ismail ◽  
Miriam El Irani ◽  
Kevin Sevag Kertechian
Keyword(s):  
Organizational Citizenship Behavior ◽  
Environmental Sustainability ◽  
Visionary Leadership ◽  
Work Outcomes ◽  
Citizenship Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Western Asia ◽  
The Impact

PurposeThe main purpose of this study was to test whether green human resource management (GHRM) practices affect employee nongreen outcomes through the mediation of perceived visionary leadership.Design/methodology/approachA sample of 144 Lebanese employees from the construction industry took part in this study. Multiple regression and bootstrapping methods were employed in the analysis of the data.FindingsGHRM was found to influence organizational pride and organizational citizenship behavior positively via visionary leadership. The results highlight the importance of implementing GHRM as a strategy to achieve environmental sustainability and enhance employee behaviors.Originality/valueThis is one of the first studies to explore the impact of GHRM on nongreen work outcomes in Western Asia, particularly Lebanon, in addition to exploring the mediating role of visionary leadership in the relationship between GHRM and nongreen work outcomes.

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