scholarly journals The Mediating Role of Motivation Between Brand Citizenship Behavior and Employee Performance: A Study of Supervisors Perception

2021 ◽  
Vol 13 (2) ◽  
pp. 1227-1241
Author(s):  
Marwan GHALEB ◽  
Güven Ordun
2019 ◽  
Vol 3 (3) ◽  
pp. 137-147
Author(s):  
Verena Batt ◽  
Manfred Bruhn

Given the importance of brands in the service context, service companies in particular should be aware of the antecedents of employees’ brand citizenship behavior (BCB). Although a considerable number of antecedents of BCB have been identified, the impact of construed external image on BCB has been neglected so far. The present study addresses this research gap by investigating the impact of construed external image on BCB of service employees. Furthermore, the mediating role of pride in brand membership and respect through brand membership are examined. Using data from a Swiss service company, the results provide empirical support for the impact of construed external image on BCB. In addition, the results show that construed external image not only influences BCB directly, but also indirectly via pride in brand membership. Construed external image also affects respect through brand membership, however, the data did not reveal a significant influence of respect through brand membership on BCB. The results provide implications for research and practice.


Author(s):  
Huaiyuan Zhai ◽  
Mengjie Li ◽  
Shengyue Hao ◽  
Mingli Chen ◽  
Lingchen Kong

The accident rate is high in subway maintenance work, and most of the accidents are caused by human factors, especially the lack of sensitivity to risk perception, the lack of rigorous attitude towards safety and the lack of safe citizenship behavior (SCB). Therefore, it is very important to study the risk perception (RP), safety attitude (SA) and SCB of metro maintenance staff in order to reduce the accident rate. In order to reduce human errors and accidents, this study analyzed the influence of metro maintenance staff’s RP on their SCB and the mediating role of SA. Based on previous studies, this paper uses the risk perception scale, safety attitude scale and safety citizenship behavior scale as research tools. A survey was administered at the Subway Company, and altogether 268 valid questionnaires were used, and the data were analyzed by SPSS19.0 (IBM, Armonk, NY, USA) and AMOS 24.0 (IBM, Armonk, New York, NY, USA). The result reveals that SA plays a complete mediating role between metro maintenance staff’s RP and their SCB; and SA has a positive influence on SCB; RP has a positive influence on SA; and SA positively predicts SCB.


2021 ◽  
Vol 49 (5) ◽  
pp. 1-12
Author(s):  
Hsueh-Feng Wang ◽  
Yu-Chia Chen ◽  
Feng-Hua Yang ◽  
Chi-Wen Juan

Rapid changes in the healthcare environment necessitate improvements in employee performance. We examined the relationship between nurse managers' transformational leadership and nurses' job performance, and the key mediating role of psychological safety in this relationship. Personnel at six private regional teaching hospitals in Central Taiwan participated in this study, comprising 73 nurse managers and 719 nurses. The results show that when the intergroup heterogeneity of job performance was statistically significant, a positive correlation existed between transformational leadership and job performance at the group level. Next, we performed an analysis using psychological safety as a mediating variable. The results show there was a significant correlation between transformational leadership and perception of psychological safety. This model exhibited lower variance and a better fit than the other examined models. Thus, emphasizing transformational leadership and psychological safety in operations and management could effectively improve nurses' job performance; this recommendation could serve as a standard for nurse managers in their duties.


Author(s):  
Muhammad Abbas ◽  
Asif Ali ◽  
Muhammad Ahsan Khalid

The paper investigates the critical role of organisational commitment between leadership style and employees’ performance. Generally, the relationship between leadership style and the organisational performance has been discussed widely but ignoring the employees’ performance. It has been accepted that the organisational commitment leads to higher employee performance but the existing literature has not focused much on this view. A conceptual model has been developed which links the constructs together.The model reveals the missing link of organisational commitment between leadership style and employees’ performance. The sample of 242 was collected from the managers and employees of manufacturing and service organisations. The finding confirmed that organisational commitment acted as a mediator between the leadership style and employees’ performance.  


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