Exploring of Consumer behavior towards fast food Industry: A Case study on Pune

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

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The role of market orientation on market chaos: A case study fast food industry

Management Science Letters ◽

10.5267/j.msl.2014.1.027 ◽

2014 ◽

pp. 439-442 ◽

Cited By ~ 1

Author(s):

Mona Hosseinzadeh

Keyword(s):

Market Orientation ◽

Fast Food ◽

Food Industry ◽

Fast Food Industry

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Enhancing Retailer-Consumers Relationship Through Everyday Sustainability

Corporate Social Responsibility ◽

10.4018/978-1-5225-6192-7.ch061 ◽

2019 ◽

pp. 1186-1208

Author(s):

Elena Candelo ◽

Cecilia Casalegno ◽

Chiara Civera

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Fast Food ◽

Food Industry ◽

Fast Food Industry ◽

The Past ◽

Generation Z ◽

Young Consumers ◽

Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

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Case study 6.7 Anti-union tactics in the German fast food industry

Employment Relations in the Hospitality and Tourism Industries ◽

10.4324/9780203644553-45 ◽

2004 ◽

pp. 174-176

Keyword(s):

Fast Food ◽

Food Industry ◽

Fast Food Industry

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Report on the Financial Evaluation: McDonald’s Corporation and Yum! Brands

CRIS - Bulletin of the Centre for Research and Interdisciplinary Study ◽

10.2478/cris-2014-0003 ◽

2014 ◽

Vol 2014 (1) ◽

pp. 33-60

Author(s):

Tamara Ayrapetova

Keyword(s):

Fast Food ◽

Food Industry ◽

Financial Analysis ◽

Financial Statements ◽

Financial Ratios ◽

Financial Evaluation ◽

Fast Food Industry ◽

The Past ◽

Primary Products

Abstract The aim of this paper is to perform financial analysis by using financial ratios and to comment, evaluate, and understand the origins of the results by using the comparison of two companies chosen as a case study. The McDonald's Corporation is the largest fast food restaurant in the world. McDonald's Corporation statistics base it in over 119 countries and it serves more than 68 million customers daily. The company's revenues are coming not only from its primary products like hamburgers, cheeseburgers, etc., but also from rent, royalties, and fees paid by the franchisees. This report will look at the financial statements of the McDonald's Corporation over the past 3 years starting from 2010 through 2012. The author of the paper will apply financial ratios to analyze company's position and to identify patterns and trends. She will then compare the results of the analysis with one of the biggest competitors of McDonald's - Yum! Brands Inc. and the industrial averages. Yum! Brands Inc. is a US based corporation. It includes famous brands like KFC and Pizza Hut in their chain. Currently Yum! Brands are the largest competitors McDonald's has in the fast-food industry. To compare the two companies financial statements will be taken from Yahoo Finance (2013).

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