THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP
2019 ◽
Vol 34
(2)
◽
pp. 1-19
2019 ◽
Vol 47
(10)
◽
pp. 1-11
2020 ◽
Vol 32
(6)
◽
pp. 163-182
2016 ◽
Vol 29
(2)
◽
pp. 107-131
2017 ◽
Vol 32
(3)
◽
pp. 121-137
◽
2019 ◽
Vol 34
(8)
◽
pp. 87-107
2018 ◽
Vol 33
(1)
◽
pp. 1-20
2017 ◽
Vol 32
(8)
◽
pp. 111-129