A Study of Factors Affecting the Continued Usage Intention of Mobile Telecommunication Service Provider

2012 ◽  
Vol 13 (3) ◽  
pp. 183-203 ◽  
Author(s):  
Jung Hyeon Yoon
Keyword(s):  
Service Provider ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Factors Affecting

scholarly journals Factors Affecting on Consumer Desire: Challenges of Mobile Phone Operators Bangladesh

2021 ◽  
Vol 17 (1) ◽  
pp. 78
Author(s):  
M M Ahmmed Ruel ◽  
Chung Soo Jin
Keyword(s):  
Mobile Phone ◽  
Service Provider ◽  
Market Competition ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Populated Area ◽  
Telecommunication Sector ◽  
Foreign Investors ◽  
Factors Affecting ◽  
Customer Expectations

Bangladesh, being a highly-populated area, begets a remunerative market for the telecommunication sector. Huge consumer probability attracts foreign investors provoking market competition higher entering new companies creating accrual in national GDP. To endure in the intensely competitive market, mobile telecommunication service provider companies are conscious about customer expectations and trying to compensate consumer demand offering quality services. This study elucidates the strategies of mobile phone companies to provide services to a satisfactory level, such as segmented marketing paves the way of focused marketing program which allows the companies to provide the expected services to the specific segment of consumers. This research also analyzes information collected about consumer expectations and unearths the factors affecting the volition of an operator and sketches some recommendations to the mobile phone operators.

scholarly journals The Effectiveness of Switching Barrier on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa

2018 ◽  
pp. 1-9
Author(s):  
Shamini Howshigan ◽  
V. R. Ragel
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Practical Knowledge ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Factors Affecting ◽  
Mediating Role ◽  
Correlation And Regression Analysis

The mobile telecommunications service providers face technical hitches to meet customer loyalty, to increase the market share. Therefore, service providers should be conscious of the factors affecting customer loyalty in building strong relationships. This study aims to investigate the effectiveness of switching barrier on customer loyalty with regards to customer satisfaction in mobile telecommunication service providers. The objective of this study is to identify the level, relationship and impact of switching barrier on customer satisfaction and loyalty. Finally, the study examines the mediating role of satisfaction. This study was based on the customer’s perspectives and their experiences with mobile telecommunications service in Batticaloa. Data were obtained from the sample 200 customers, and stratified random sampling was used. The descriptive statistics, correlation and regression analysis were used to analyse the data. The results revealed that the switching barrier has a significant impact on loyalty and satisfaction. Same as satisfaction has significant impact on loyalty. And also, switching barrier impact on customer loyalty significantly through customer satisfaction. The study contributes to existing theoretical and practical knowledge by providing evidence regarding the relationships between switching barrier on customer loyalty, and customer satisfaction. The telecommunication service providers, in Sri Lanka; it is growing rapidly with high competition between the service providers. Hence, this research has the potential to contribute to the overall telecommunication service providers in terms of how to maintain long-term relationships between the service providers and their customers through the strategies of switching barrier.

scholarly journals Impact of mobile subscribers dual stack IPv4/IPv6 deployment

2018 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Mohammad Dian Pahlevi ◽  
Benfano Soewito
Keyword(s):  
Service Provider ◽  
Significant Enhancement ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Hop Count ◽  
Download Time ◽  
Future Technology ◽  
Routing Table ◽  
The Impact ◽  
Dual Stack

The use of CGNAT at PT. ZYX as a mobile telecommunication service provider cannot be relied as the solution to solve addressing needs against subscriber growth in future technology. Meanwhile, native IPv6 deployment is currently application-driven, which requires maturity support in either subscriber user equipment, network, and application itself. IPv4/IPv6 dual stack deployment was selected by PT. ZYX as stepping stone towards native IPv6 deployment. This paper analyzes the impact of dual stack IPv4/IPv6 deployment for mobile subscribers at PT. ZYX.  After selecting the dual stack approach and completing the deployment, test and measurements were performed to confirm the connectivity also against the performance and node utilization to conclude the impact. The test confirmed successful connectivity and the measurements showed that the deployment gives significant enhancement of routing table size and NAT table in node utilization and does not cause performance drop of hop count, throughput, and download time.

The Interplay of Agents in Improvising Telecommunication Infrastructures' Services to Rural Community of South Africa

2015 ◽  
pp. 208-225
Author(s):  
Sharol Mkhomazi
Keyword(s):  
South Africa ◽  
Rural Communities ◽  
South African ◽  
Service Provider ◽  
Rural Areas ◽  
Service Providers ◽  
Telecommunication Network ◽  
Structuration Theory ◽  
Telecommunication Service ◽  
Network Service Provider

The deployment of telecommunication infrastructures is a challenge in many parts of South Africa particularly in the rural areas. The challenge has impact of communities' members as they do not have network coverage for Internet in some areas. The challenge gets worse with individual telecommunication service provider. Hence there is technological proposal for sharing of infrastructure by the service providers. However, the sharing of infrastructure is not as easy as notion by many individuals and groups institutions included. The article presents findings from a study on how a South African telecommunication network service provider could deploy shared infrastructures in the country's rural communities. The sharing of infrastructure is described by the structure and actions of agents within the infrastructure sharing process. Structuration theory was employed as a lens in the data analysis. The key findings include insufficient distribution of infrastructure, ownership responsibility, competitiveness, infrastructure deployment cost, and signification of regulation.

ACCESSING PSTN INTELLIGENT NETWORK FUNCTIONS FOR A DATA CALL

2016 ◽  
Vol 78 (6-3) ◽  
Author(s):  
Baptist Kalya Heshani ◽  
Kottage Amila U ◽  
Gunawardena Tilani
Keyword(s):  
Service Provider ◽  
Service Providers ◽  
Telecommunication Service ◽  
Core Network ◽  
Intelligent Network ◽  
Internet Service ◽  
Initiation Phase ◽  
Triple Play ◽  
Voice Data ◽  
Regulatory Commission

As Telecommunication has become a basic requirement of the today’s society there had been a vast increase of competition between the telecommunication service providers. Every service provider tries to cater the customers the best services for the lowest charges. Customers have the expectation of receiving the most recent technologies for the cheapest cost. Triple play (voice, data, content) is becoming everyone’s requirement today in communication. Voice over IP (VoIP) comes handy in considering Triple play. The design presents in the paper is an approach developed for a company that holds an Internet Service Provider (ISP) license from the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) for island-wide coverage. The said company is a subsidiary of the leading Telecommunication provider of the nation. The problem faced here by the subsidiary is finding the capital cost to provide this highly exclusive IN (Intelligent Network) services to the customers in their initiation phase to cope with the existing competition. As an optimum solution, came up with the idea of accessing existing legacy PSTN core network of the leading telecommunication service provider which enhances most of the highly exclusive services. The system presented in the paper is a small model of an existing network that allows online billing facility for data calls as an IN facility.

scholarly journals FACTORS AFFECTING CUSTOMER LOYALTY OF MOBILE RFID SERVICES IN KOREA

2013 ◽  
Vol 19 (4) ◽  
pp. 687-705 ◽  
Author(s):  
Yong-Jae Park ◽  
Myung-Hwan Rim ◽  
Seung-Koog Lee
Keyword(s):  
Customer Satisfaction ◽  
Empirical Analysis ◽  
Customer Loyalty ◽  
Radio Frequency Identification ◽  
Perceived Value ◽  
Ease Of Use ◽  
Telecommunication Service ◽  
Factors Affecting ◽  
Switching Barriers ◽  
Mobile Rfid

Mobile radio frequency identification (RFID) services are expected to be launched in full-scale as a new service option in the telecommunications service market following the development of RFID technology and maturation of the IT infrastructure. Importance of customer loyalty has been widely recognized in business marketing for a long time, and the customer loyalty enhancement strategies for mobile RFID services is of significance to telecommunication carriers in terms of new business value creation. This study identifies the factors affecting customer loyalty for mobile RFID services and presents telecommunication service managers with information useful for improving customer loyalty for related new services. The data was collected from customers with some experience in the use of mobile RFID services through an online survey for an empirical analysis. And the collected data was analysed with structural equation model to verify the cause and effect relationship among perceived quality, switching cost, perceived value, customer satisfaction, switching barrier and customer relationship. The analysis showed that the quality of tag recognition and content quality proved to have a direct impact on the customer satisfaction, whereas connection quality and ease of use would rather indirectly than directly influence customer satisfaction by perceived value. Perceived value and satisfaction affected the loyalty. Adaptation cost affects switching barriers, the higher the switching barriers, the stronger the loyalty. Based on the results of the empirical analysis, practical implications were given. What is more, mobile RFID customers were divided into two groups that are favourably and unfavourably disposed toward the service, and suggested customer loyalty improvement strategies adapted for each group.

Sign in / Sign up

Export Citation Format

Share Document