scholarly journals Factors Affecting on Consumer Desire: Challenges of Mobile Phone Operators Bangladesh

2021 ◽  
Vol 17 (1) ◽  
pp. 78
Author(s):  
M M Ahmmed Ruel ◽  
Chung Soo Jin
Keyword(s):  
Mobile Phone ◽  
Service Provider ◽  
Market Competition ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Populated Area ◽  
Telecommunication Sector ◽  
Foreign Investors ◽  
Factors Affecting ◽  
Customer Expectations

Bangladesh, being a highly-populated area, begets a remunerative market for the telecommunication sector. Huge consumer probability attracts foreign investors provoking market competition higher entering new companies creating accrual in national GDP. To endure in the intensely competitive market, mobile telecommunication service provider companies are conscious about customer expectations and trying to compensate consumer demand offering quality services. This study elucidates the strategies of mobile phone companies to provide services to a satisfactory level, such as segmented marketing paves the way of focused marketing program which allows the companies to provide the expected services to the specific segment of consumers. This research also analyzes information collected about consumer expectations and unearths the factors affecting the volition of an operator and sketches some recommendations to the mobile phone operators.

scholarly journals Mobile phones and media use in Madang Province of Papua New Guinea

2013 ◽  
Vol 19 (2) ◽  
pp. 156 ◽  
Author(s):  
Amanda Watson
Keyword(s):  
Mobile Phone ◽  
Papua New Guinea ◽  
Mobile Phones ◽  
New Guinea ◽  
Mobile Telecommunication ◽  
Media Access ◽  
Telecommunication Sector ◽  
Rural Villages ◽  
Early Adoption ◽  
Culture Model

A mobile phone service was not available to the majority of the population in Papua New Guinea (PNG) until mid-2007. Since that time, commercial competition has been introduced into the mobile telecommunication sector and coverage has spread across many parts of the country. While the focus of this article is on mobile phones, the research has also explored media access and media usage more generally. Analysis in this article adopts the ‘circuit of culture’ model developed by du Gay et al. (1997). The article is based on data from a survey conducted in 2009 in eight rural villages in Madang Province. The research occurred during the primary stages of mobile phone adoption in these places, providing a rare opportunity to gauge early adoption behaviour and attitudes.

scholarly journals Factors Affecting Customers’ Satisfaction of Mobile Phone Subscribers: An Empirical Study on Mobile Telecommunication Industry in Bangladesh

2016 ◽  
Vol 11 (6) ◽  
pp. 252
Author(s):  
Netai Kumar Saha ◽  
Md. Rashidul Islam ◽  
Asif Ul Hoque
Keyword(s):  
Customer Satisfaction ◽  
Mobile Phone ◽  
Value Added ◽  
Business Environment ◽  
Telecommunication Industry ◽  
Mobile Telecommunication ◽  
Factors Affecting ◽  
Quality Product ◽  
Environment Identification ◽  
Mobile Telecom

<p>In today’s complex business environment, identification of factors affecting customer satisfaction is one of the paramount concerns for the marketing scholars and marketers. This study seeks to explore customer satisfaction and its influencing factors on the mobile telecommunication industry in Bangladesh. As per BTRC, the numbers of mobile phone subscribers are more than 134 million at the end of December, 2015 in Bangladesh. Due to the stiff competition, companies are trying to capture the maximum market share by introducing different new packages, promotional offers and value added services to satisfy the customer’s needs, wants and demands. The existing literature suggests factors such as, price, network quality, product diversity and facilities for the subscribers influence customers’ satisfaction on mobile telecommunication industry. The results of this study signify that all of the identifying factors are significantly and positively correlated with overall customer satisfaction level of Bangladeshi mobile telecom industry. The findings of this study suggest that mobile operators should develop appropriate strategies by taking into consideration of their strengths in satisfying their subscribers as well as by overcoming of their weaknesses by learning from each other services.</p>

scholarly journals COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY

2021 ◽  
Vol 15 (1) ◽  
pp. 059-068
Author(s):  
Charlitta Fhilya ◽  
Yopi Andry Lesnussa ◽  
Venn Yan Ishak Ilwaru
Keyword(s):  
Analytic Hierarchy Process ◽  
Goal Programming ◽  
Service Provider ◽  
Minimum Cost ◽  
Telecommunication Service ◽  
Community Based ◽  
Telecommunication Sector ◽  
Analytic Hierarchy ◽  
Telecommunication Services ◽  
Hierarchy Process

In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

scholarly journals The Effectiveness of Switching Barrier on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa

2018 ◽  
pp. 1-9
Author(s):  
Shamini Howshigan ◽  
V. R. Ragel
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Practical Knowledge ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Factors Affecting ◽  
Mediating Role ◽  
Correlation And Regression Analysis

The mobile telecommunications service providers face technical hitches to meet customer loyalty, to increase the market share. Therefore, service providers should be conscious of the factors affecting customer loyalty in building strong relationships. This study aims to investigate the effectiveness of switching barrier on customer loyalty with regards to customer satisfaction in mobile telecommunication service providers. The objective of this study is to identify the level, relationship and impact of switching barrier on customer satisfaction and loyalty. Finally, the study examines the mediating role of satisfaction. This study was based on the customer’s perspectives and their experiences with mobile telecommunications service in Batticaloa. Data were obtained from the sample 200 customers, and stratified random sampling was used. The descriptive statistics, correlation and regression analysis were used to analyse the data. The results revealed that the switching barrier has a significant impact on loyalty and satisfaction. Same as satisfaction has significant impact on loyalty. And also, switching barrier impact on customer loyalty significantly through customer satisfaction. The study contributes to existing theoretical and practical knowledge by providing evidence regarding the relationships between switching barrier on customer loyalty, and customer satisfaction. The telecommunication service providers, in Sri Lanka; it is growing rapidly with high competition between the service providers. Hence, this research has the potential to contribute to the overall telecommunication service providers in terms of how to maintain long-term relationships between the service providers and their customers through the strategies of switching barrier.

scholarly journals An Analysis of the Implementation of the Factors of Customer Retention by Nepal Telecom

2018 ◽  
Vol 5 (3) ◽  
pp. 89-97
Author(s):  
Prasanna Thapa
Keyword(s):  
Essential Element ◽  
Customer Retention ◽  
Telecommunication Service ◽  
Mobile Service ◽  
Market Penetration ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Telecommunication Services ◽  
Customer Care ◽  
Mobile Market

The world is travelling in information era where information is the essential element for every individual, institution, society and country. Communication of information is done by every individual to perform their daily activities, so the mobile telecommunication service has become a basic need where everybody needs telecommunication services. From the latest MIS Report of Nepal Telecommunication Authority (NTA), Market Penetration Rate (MPR) for mobile service 134.41%, which clearly indicates that the number of mobile service users has surpassed the population, and this actually means, at least mathematically , that there are no more people who aren’t using a mobile service in the market. This also means that there are no new customers for mobile service as they must be a new customer to us churning out from some other mobile service provider. Additionally, the data of MPR above 100% means the mobile market has reached the saturation level. When a market becomes highly saturated it’s not only hard to find a new customer, but also costly to get a new customer. Now, the main focus of every company is about retention of customers. Customer retention will be more and more crucial for survival of the company in the mobile telecommunication sector in upcoming days. There are different factors of influence of a customer retention like price, service quality, promotion mix, innovation and customer care. This study will analyze the implementation of the factors of  customer retention by Nepal Telecom.Int. J. Soc. Sc. Manage. Vol. 5, Issue-3: 89-97

scholarly journals Impact of mobile subscribers dual stack IPv4/IPv6 deployment

2018 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Mohammad Dian Pahlevi ◽  
Benfano Soewito
Keyword(s):  
Service Provider ◽  
Significant Enhancement ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Hop Count ◽  
Download Time ◽  
Future Technology ◽  
Routing Table ◽  
The Impact ◽  
Dual Stack

The use of CGNAT at PT. ZYX as a mobile telecommunication service provider cannot be relied as the solution to solve addressing needs against subscriber growth in future technology. Meanwhile, native IPv6 deployment is currently application-driven, which requires maturity support in either subscriber user equipment, network, and application itself. IPv4/IPv6 dual stack deployment was selected by PT. ZYX as stepping stone towards native IPv6 deployment. This paper analyzes the impact of dual stack IPv4/IPv6 deployment for mobile subscribers at PT. ZYX.  After selecting the dual stack approach and completing the deployment, test and measurements were performed to confirm the connectivity also against the performance and node utilization to conclude the impact. The test confirmed successful connectivity and the measurements showed that the deployment gives significant enhancement of routing table size and NAT table in node utilization and does not cause performance drop of hop count, throughput, and download time.

Sign in / Sign up

Export Citation Format

Share Document