The Effect of Comparative Advertising by Message Sidedness and Comparison Type : Moderating Role of Need-for-Cognition and Product Type
2015 ◽
Vol 17
(1)
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pp. 235
Keyword(s):
2017 ◽
Vol 8
(4)
◽
pp. 316
2003 ◽
Vol 35
(7)
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pp. 1657-1667
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2017 ◽
Vol 8
(4)
◽
pp. 316
2012 ◽
Vol 28
(5-6)
◽
pp. 652-675
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2001 ◽
Vol 29
(4)
◽
pp. 313-321
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