Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
2003 ◽
Vol 35
(7)
◽
pp. 1657-1667
◽
1999 ◽
Vol 5
(3)
◽
pp. 113-129
◽
2012 ◽
Vol 28
(5-6)
◽
pp. 652-675
◽
2001 ◽
Vol 29
(4)
◽
pp. 313-321
◽
2010 ◽
Vol 10
(8)
◽
pp. 177-185
◽
Keyword(s):
2021 ◽
Vol 12
(5)
◽
pp. 443-474
Keyword(s):
2015 ◽
Vol 17
(1)
◽
pp. 235
Keyword(s):