scholarly journals The Impact of Chinese Consumers' Environmental Knowledge and Concern on Purchasing Intention to Green Products - Focusing on the Moderating Effect of Idiocentrism -

2014 ◽  
Vol 10 (3) ◽  
pp. 631-648
Author(s):  
You-Kyung Lee
Keyword(s):  
Moderating Effect ◽  
Environmental Knowledge ◽  
Green Products ◽  
Chinese Consumers ◽  
Purchasing Intention ◽  
The Impact

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

scholarly journals How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements

2021 ◽  
Vol 2 (1) ◽  
pp. 44-55
Author(s):  
Muhammad Bilal ◽  
Zeng Jianqu ◽  
Junlan Ming
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Brand Engagement ◽  
Purchasing Intention ◽  
The Impact

This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are aware of the effects of social media marketing on consumer purchase intentions. Data collected data from 260 experienced social media users in Beijing and Shanghai. We used structural equation modeling (SEM) to evaluate the connections with SMM components, customer brand engagement, and purchasing intention. The findings demonstrate that interaction, entertainment, eWOM, and trendiness are core factors that specifically affect customer brand interest and purchasing intention. Social Media is a marketing medium in sharing brand intention. However, it remains to be seen how appropriate these components are for these purposes -related knowledge and its function to enhance customer brand engagement and purchasing. This research contributes to the development of a model that will aid practitioners and researchers in evaluating and explaining the impact of SMM on Consumer Purchase Intention in China.

scholarly journals The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? ,

2021 ◽  
pp. 1651-1658
Author(s):  
Majdi Khaleeli ◽  
Nidhi Oswal ◽  
Hani Sleem
Keyword(s):  
Social Sciences ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Moderating Effect ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Price Consciousness ◽  
The Relationship ◽  
Self Administered Questionnaire

This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

scholarly journals How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements

2020 ◽  
Vol 2 (1-2) ◽  
pp. 44-55
Author(s):  
Muhammad Bilal ◽  
Zeng Jianqu ◽  
Junlan Ming
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Brand Engagement ◽  
Purchasing Intention ◽  
The Impact

This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are aware of the effects of social media marketing on consumer purchase intentions. Data collected data from 260 experienced social media users in Beijing and Shanghai. We used structural equation modeling (SEM) to evaluate the connections with SMM components, customer brand engagement, and purchasing intention. The findings demonstrate that interaction, entertainment, eWOM, and trendiness are core factors that specifically affect customer brand interest and purchasing intention. Social Media is a marketing medium in sharing brand intention. However, it remains to be seen how appropriate these components are for these purposes -related knowledge and its function to enhance customer brand engagement and purchasing. This research contributes to the development of a model that will aid practitioners and researchers in evaluating and explaining the impact of SMM on Consumer Purchase Intention in China.

scholarly journals Research on the Impact of Customer Perceived Value of Remanufactured Products on Purchase Intention

2021 ◽  
Vol 11 (3) ◽  
pp. 110-120
Author(s):  
Qi Zhang ◽  
◽  
Yue Hou
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Perceived Value ◽  
Price Sensitivity ◽  
Chinese Consumers ◽  
Psychological Variables ◽  
Purchasing Intention ◽  
Production Concept ◽  
Gains And Losses ◽  
The Impact

Remanufacturing is an environmentally-friendly and energy-saving production concept and manufacturing technology, but it is low in China's consumer level. Therefore, it is especially important to explore the factors that Chinese consumers purchase remanufactured products. This paper uses empirical methods to analyze the impact of perceived value on the purchase intention of remanufactured products and the adjustment of consumer psychological variables. Studies have shown that: (1) the lack of perceived gains and the exaggeration of perceived gains and losses have a negative impact on purchase intention. (2) The degree of price sensitivity and risk avoidance play a regulatory role between perceived value and purchase intention. The higher the price sensitivity and risk aversion, the more obvious the effect of perceived profit on purchasing intention. Finally, management proposals for the development of the remanufacturing market have been proposed for governments and remanufacturing companies.

scholarly journals Pengaruh Pengetahuan, Kepedulian dan Sikap pada Lingkungan Terhadap Minat Pembelian Produk Hijau

2017 ◽  
Author(s):  
Ristianawati Dwi Utami
Keyword(s):  
Gender Differences ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Affective Factors ◽  
Purchasing Intention ◽  
Cognitive And Affective Factors

The main issues of this study is how cognitive and affective factors influence green products purchase. The objectives of this study are: (1) examine the influence of environmental knowledge on green purchase intention based on gender differences as a moderating variable, (2) examine the influence of environmental concerns on on green purchase intention based on gender differences as a moderating variable, (3) examine the influence of attitude on green purchase intention based on gender differences as a moderating variable, (4) examine the influence of gender on green purchase intentions. The sample was 200 respondents consisted of 100 students of the Faculty of Business and Information Technology UTY and 100 people from Notoprajan Yogyakarta. The sampling method used purposive sampling and hypothesis testing models used Moderation Regression Analysis (MRA). The results of this study are (1) environmental knowledge does not significantly influence green purchasing intention when moderated by gender with pvalue (0.560)> 0.05, (2) environmental concern does not significantly influence green purchase intentions when moderated by gender with pvalue (0.578)> 0.05, (3) green purchase attitude are not significantly influence green purchase intentions when moderated by gender with pvalue (0.781)> 0.05, (4) gender diferences are not influence green purchase behavior with pvalue (0.628)> 0.05. These results contrast with previous findings Tikka (2000) who explains that men are more likely to have more envormental knowledge compared with woman. The findings also do not support research cby Mohai (1992) and Stern (1992) who found that women are more concerned about the environment than men and Mustafa (2007) which states that women express greater environmental concern than men . But research is supported by the findings of Chen and Chai (2010) that there is no difference between the attitude of male students and female students on the environment and green products.

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