scholarly journals The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? ,

2021 ◽  
pp. 1651-1658
Author(s):  
Majdi Khaleeli ◽  
Nidhi Oswal ◽  
Hani Sleem
Keyword(s):  
Social Sciences ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Moderating Effect ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Price Consciousness ◽  
The Relationship ◽  
Self Administered Questionnaire

This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

scholarly journals “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

2022 ◽  
Vol 14 (2) ◽  
pp. 689
Author(s):  
Piyanoot Kamalanon ◽  
Ja-Shen Chen ◽  
Tran-Thien-Y Le
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Environmental Concerns ◽  
Green Product ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Tpb Model ◽  
The Relationship

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.

scholarly journals Muslim Consumers’ Purchase Behavior Towards Shariah Compliant Hotels in Malaysia

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
A. Haque ◽  
N. A. Chowdhury ◽  
F. Yasmin ◽  
A. K. Tarofder
Keyword(s):  
Social Sciences ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
Kuala Lumpur ◽  
Effective Strategies ◽  
Self Administered Questionnaire ◽  
Analyze Data

As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers’ choice of accommodation while travelling. For such reason, the present study has been developed to examine the factors that affect Muslim consumers purchase behavior towards Shariah compliant hotels. Henceforth, a conceptual framework has been constructed based on past literature. The primary data were collected from Muslim travelers specifically in Kuala Lumpur, Malaysia using a self-administered questionnaire. Statistical Package for Social Sciences (SPSS) and Structural Equation Modeling (SEM) were employed to analyze data. Based on the results the aspects of halal image, followed by halal awareness along with religiosity have been found to have profound effects on Muslim consumers purchase intention towards Shariah compliant hotels. Further, purchase intention has a significant effect on purchase behavior towards Shariah compliant hotels. The outcomes derived from this research will be of immense importance for destination marketers as well as hoteliers for crafting effective strategies in terms of meeting the needs of Muslim consumers. At the same time, the study would also facilitate future researchers to undertake more studies in Islamic tourism particularly, Shariah compliant hotels.KeywordsShariah compliant hotels, purchase behavior

scholarly journals Pengaruh Pengetahuan, Kepedulian dan Sikap pada Lingkungan Terhadap Minat Pembelian Produk Hijau

2017 ◽  
Author(s):  
Ristianawati Dwi Utami
Keyword(s):  
Gender Differences ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Affective Factors ◽  
Purchasing Intention ◽  
Cognitive And Affective Factors

The main issues of this study is how cognitive and affective factors influence green products purchase. The objectives of this study are: (1) examine the influence of environmental knowledge on green purchase intention based on gender differences as a moderating variable, (2) examine the influence of environmental concerns on on green purchase intention based on gender differences as a moderating variable, (3) examine the influence of attitude on green purchase intention based on gender differences as a moderating variable, (4) examine the influence of gender on green purchase intentions. The sample was 200 respondents consisted of 100 students of the Faculty of Business and Information Technology UTY and 100 people from Notoprajan Yogyakarta. The sampling method used purposive sampling and hypothesis testing models used Moderation Regression Analysis (MRA). The results of this study are (1) environmental knowledge does not significantly influence green purchasing intention when moderated by gender with pvalue (0.560)> 0.05, (2) environmental concern does not significantly influence green purchase intentions when moderated by gender with pvalue (0.578)> 0.05, (3) green purchase attitude are not significantly influence green purchase intentions when moderated by gender with pvalue (0.781)> 0.05, (4) gender diferences are not influence green purchase behavior with pvalue (0.628)> 0.05. These results contrast with previous findings Tikka (2000) who explains that men are more likely to have more envormental knowledge compared with woman. The findings also do not support research cby Mohai (1992) and Stern (1992) who found that women are more concerned about the environment than men and Mustafa (2007) which states that women express greater environmental concern than men . But research is supported by the findings of Chen and Chai (2010) that there is no difference between the attitude of male students and female students on the environment and green products.

Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis

2021 ◽  
pp. 097215092110103
Author(s):  
Yadvinder Parmar ◽  
Bikram Jit Singh Mann
Keyword(s):  
Sampling Method ◽  
Process Analysis ◽  
Purchase Intentions ◽  
Moderating Effect ◽  
Parasocial Interaction ◽  
Conditional Process Analysis ◽  
The Relationship ◽  
Self Administered Questionnaire ◽  
Moderating Role

This article aims to empirically examine the mediating impact of consumer’s parasocial interaction on the relationship between celebrity images on the consumer’s purchase intentions. It aims to empirically investigate the moderating role of celebrity liking in the formation of consumer’s parasocial interaction. Four different versions of self-administered questionnaire using different celebrities as a stimulus were developed. Data were collected from 484 respondents. Quota cum judgemental sampling method was used for the study. The findings show that parasocial interaction mediates the relationship between celebrity images and purchase intentions. It also reveals positive moderating effect of celebrity liking. It has significant implications for marketers and academicians.

scholarly journals The Relationship between Reputation, Customer Satisfaction, Trust, and Loyalty

2014 ◽  
Vol 4 (3) ◽  
pp. 368 ◽  
Author(s):  
Roshana Gul
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Positive Sign ◽  
Medical College ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship ◽  
Self Administered Questionnaire

Though a lot of studies have been done to conclude customer loyalty as dependent variable but still there is a vast margin of researches to be conducted in future in different spheres of this construct. On the other hand the truth of the importance of customer loyalty as an enduring asset cannot be falsified. It is fundamental for organizations to build up long term and mutual beneficial associations with the customers. The purpose of this research paper is to show the inter relationship of reputation, customer satisfaction and trust on customer loyalty. According to the observations reputation is the major independent variable that has significant relationship with customer satisfaction, customer loyalty, and trust. Data for this research study was taken from the Islamia University, Quaid-e-Azam Medical College, and different banks located at various geographic locations of Bahawalpur region of Pakistan. Data was collected through self administered questionnaire and analyzed by using regression through SPSS. The results have been drawn from 150 users of NISHAT LINEN and it was found that there is positive and significant relationship among reputation, customer satisfaction, trust and customer loyalty. Hence the studies give the positive sign that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances.  

Moral norm is the key

2020 ◽  
Vol 32 (8) ◽  
pp. 1823-1841 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Moral Norms ◽  
Green Products ◽  
Chinese Consumers ◽  
Content Type ◽  
The Relationship

PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

scholarly journals Hubungan Pengetahuan Lingkungan terhadap Sikap dan Perilaku Peduli Lingkungan pada Siswa SMAN 5 Jember Tahun Pelajaran 2018/2019

2020 ◽  
Vol 1 (2) ◽  
pp. 81-90
Author(s):  
Evita Erryc Agustin ◽  
Wiwin Maisyaroh
Keyword(s):  
Significant Relationship ◽  
Random Sampling ◽  
Sampling Technique ◽  
Environmental Knowledge ◽  
Stratified Random Sampling ◽  
Environmental Care ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Relationship ◽  
Care Behavior

SMAN 5 Jember is a school that has received the Adiwiyata program predicate. Based on the phenomenon, students who have environmental knowledge do not necessarily have attitudes and behaviors that care about the environment. This is not in line with the school's goal of maintaining the status of a Adiwiyata school. The purpose of this study was to determine the relationship between environmental knowledge and environmental care and environmental care behavior among students of SMAN 5 Jember in the 2018-2019 academic year. This study uses a nonexperimental correlational quantitative approach using the ex post facto method. The population in this study were students of class X and XI, amounting to 480 students. The sampling technique used was proportionate stratified random sampling technique. Methods of data collection using observation, interviews, questionnaires and documentation. Data analysis used Kendall's Tau Correlation. Based on the results of the research on the relationship between environmental knowledge and environmental care attitudes in students of SMAN 5 Jember, the results obtained were 0.000 < 0.05 so that Ha was accepted and H0 was rejected, meaning that there was a significant relationship. The relationship between environmental knowledge and environmental care behavior results in 0.532> 0.05 so that Ha is accepted and H0 is rejected, meaning that there is no significant relationship. Keywords: Adiwiyata, Knowledge, Attitude, and Behavior   SMAN 5 Jember merupakan sekolah yang mendapatkan predikat program Adiwiyata. Berdasarkan fenomena siswa yang memiliki pengetahuan lingkungan belum tentu memiliki sikap dan perilaku peduli lingkungan. Hal ini tidak selaras dengan tujuan sekolah mempertahankan status sekolah Adiwiyata. Tujuan penelitian ini untuk mengetahui hubungan pengetahuan lingkungan dengan sikap peduli lingkungan dan perilaku peduli lingkungan pada siswa SMAN 5 Jember tahun pelajaran 2018-2019. Penelitian ini menggunakan pendekatan kuantitatif korelasional non eksperimental menggunakan metode ex post facto. Populasi pada penelitian ini yaitu siswa kelas X dan XIyang berjumlah 480 siswa. Teknik pengambilan sampel dengan menggunakan teknik sampling proportionate stratified random sampling. Metode pengumpulan data menggunakan observasi, wawancara, angket dan dokumentasi. Analisis data menggunakan Kendall’s Tau Correlation. Berdasarkan hasil penelitian hubungan pengetahuan lingkungan dengan sikap peduli lingkungan pada siswa SMAN 5 Jember diperoleh hasil 0,000 < 0,05 sehingga Ha diterima dan H0 ditolak artinya ada hubungan yang signifikan. Hubungan pengetahuan lingkungan dengan perilaku peduli lingkungan diperoleh hasil 0,532 > 0,05 sehingga Ha diterima dan H0 ditolak artinya tidak ada hubungan yang signifikan. Kata kunci: Adiwiyata, Pengetahuan, Sikap, dan Perilaku

scholarly journals A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

2016 ◽  
Vol 15 (3) ◽  
pp. 821 ◽  
Author(s):  
Sergio Silva Braga Junior ◽  
Edgard Monforte Merlo ◽  
Dirceu Da Silva
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Intent ◽  
Green Products ◽  
Green Consumption ◽  
Relationship Of ◽  
The Relationship

<p>O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um <em>survey</em> com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do <em>software</em> SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).</p><p>Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor.</p><p> </p><p align="center"><strong><em>The relationship of environmental concern with green products consumer in retail</em></strong></p><p> </p><p align="center"><em>Abstract</em></p><p align="center"><em> </em></p><p>The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).</p><p>Keywords:<strong> </strong>Green consumption. Environmental concern. Retail. Consumer behavior.</p>

scholarly journals Green Purchase Intention: an examination of customers towards Adoption of Green Products

2013 ◽  
Vol 3 (3) ◽  
pp. 244 ◽  
Author(s):  
Muhammad Umar Hayat Abbasi ◽  
Qamar Shehzad Qureshi ◽  
Muhammad Rizwan ◽  
Aftab Ahmad ◽  
Farukh Mehmood ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Environmental Responsibility ◽  
Green Products ◽  
The People ◽  
Managerial Implications ◽  
Green Trust ◽  
Self Administered Questionnaire

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle and people are actively trying to reduce their impact on the environment. Massive industrialization has changed this world radically and leaving behind a curse to nature. Environmental reduction is a concern of people all around the globe. The purpose of this study is to identify the important factors that influence the green purchase intentions of the people. This study investigates the effects of different variables on green purchase intention of consumers. A sample of 150 respondents was taken from the students and professional in Bahawalpur City of Pakistan. The data was collected through a self-administered questionnaire, using the previous established scales. Regression results of the study validate all the hypotheses of the study confirming the significant impact of green perceived value, green trust, green environmental responsibility, green marketing tools and green purchase attitude on green purchase intention. The current study falsifies the assumption that the consumers in developing countries are less prone towards purchasing of green products. Managerial implications and limitations are discussed to make this study more fruitful.

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