scholarly journals Pengaruh Pengetahuan, Kepedulian dan Sikap pada Lingkungan Terhadap Minat Pembelian Produk Hijau

2017 ◽  
Author(s):  
Ristianawati Dwi Utami
Keyword(s):  
Gender Differences ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Affective Factors ◽  
Purchasing Intention ◽  
Cognitive And Affective Factors

The main issues of this study is how cognitive and affective factors influence green products purchase. The objectives of this study are: (1) examine the influence of environmental knowledge on green purchase intention based on gender differences as a moderating variable, (2) examine the influence of environmental concerns on on green purchase intention based on gender differences as a moderating variable, (3) examine the influence of attitude on green purchase intention based on gender differences as a moderating variable, (4) examine the influence of gender on green purchase intentions. The sample was 200 respondents consisted of 100 students of the Faculty of Business and Information Technology UTY and 100 people from Notoprajan Yogyakarta. The sampling method used purposive sampling and hypothesis testing models used Moderation Regression Analysis (MRA). The results of this study are (1) environmental knowledge does not significantly influence green purchasing intention when moderated by gender with pvalue (0.560)> 0.05, (2) environmental concern does not significantly influence green purchase intentions when moderated by gender with pvalue (0.578)> 0.05, (3) green purchase attitude are not significantly influence green purchase intentions when moderated by gender with pvalue (0.781)> 0.05, (4) gender diferences are not influence green purchase behavior with pvalue (0.628)> 0.05. These results contrast with previous findings Tikka (2000) who explains that men are more likely to have more envormental knowledge compared with woman. The findings also do not support research cby Mohai (1992) and Stern (1992) who found that women are more concerned about the environment than men and Mustafa (2007) which states that women express greater environmental concern than men . But research is supported by the findings of Chen and Chai (2010) that there is no difference between the attitude of male students and female students on the environment and green products.

scholarly journals “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

2022 ◽  
Vol 14 (2) ◽  
pp. 689
Author(s):  
Piyanoot Kamalanon ◽  
Ja-Shen Chen ◽  
Tran-Thien-Y Le
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Environmental Concerns ◽  
Green Product ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Tpb Model ◽  
The Relationship

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.

scholarly journals Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

2021 ◽  
Vol 13 (22) ◽  
pp. 12585
Author(s):  
Nabil Hasan Al-Kumaim ◽  
Muhammad Salman Shabbir ◽  
Salman Alfarisi ◽  
Siti Hasnah Hassan ◽  
Abdulsalam K. Alhazmi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Government Support ◽  
Purchase Behavior ◽  
Green Product ◽  
Purchasing Behavior ◽  
Green Products ◽  
Ecological Value ◽  
Sustainable Environment ◽  
Economic Developments

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

scholarly journals Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

2020 ◽  
Vol 8 (1) ◽  
pp. 261-277
Author(s):  
Zohra Ghali Zinoubi
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Price Sensitivity ◽  
Green Products ◽  
Green Consumption ◽  
Mediating Role ◽  
Health Consciousness ◽  
Perceived Consumer Effectiveness

 This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

scholarly journals Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

2015 ◽  
Vol 10 (3) ◽  
pp. 879-889 ◽  
Author(s):  
Anees Ahmad ◽  
K. S Thyagaraj
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Environmental Knowledge ◽  
Business Practices ◽  
Sustainable Business ◽  
Intention To Purchase ◽  
Indian Consumers ◽  
Research Show

Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for environment, environmental knowledge and self expressive benefits on attitude and intention to purchase green brand. Data were collected from 270 Indian consumers. The results of this research show that environmental concern, environmental knowledge and self expressive benefits would positively influence attitude which in turn positively influences intention to purchase green brands. The influence of consumer’s knowledge of the environment on purchase intention was found to be non-significant. Hence, investing resource to promote environmental concern, to impart environmental knowledge and to communicate self expressive benefits will be helpful in increasing purchase intentions of green brands.

scholarly journals Determinants of Consumers’ Green Purchase Intension a Study of Pakistani Consumers

2021 ◽  
pp. 53-68
Author(s):  
Shahid Sherwani ◽  
Mariam Sherwani ◽  
Zeeshan Iqbal ◽  
Noor Ul Ain ◽  
Aqsa Ashraf Alvi
Keyword(s):  
Environmental Concern ◽  
Consumer Preference ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Survey Method ◽  
Green Products ◽  
Environmental Attitude ◽  
Product Price

The main goal of this article is to find the potential positive relationships among constructs (environmental knowledge, environmental concern, supposed product price, quality of green products and environmental attitude) to illuminate consumer preference about green brands. The study applies five constructs to develop an integrated model to enhance green purchase intentions. In addition, this research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. The empirical results show that environmental concern, environmental knowledge, and supposed product price & quality of green products has statistically significant and positive influence on environmental attitude and purchase preferences for green products of consumer. Likewise, a purchaser’s environmental attitudes also had statistically notable and substantial influence on consumer green purchase intentions. If consumers' have competitive and high deliberations over the price, quality, environmental concerns, and environmental knowledge of green products, it influencially implies to their purchase intentions.

scholarly journals Green product buying intentions among young consumers: extending the application of theory of planned behavior

2018 ◽  
Vol 16 (2) ◽  
pp. 145-154 ◽  
Author(s):  
Andhy Setyawan ◽  
Noermijati Noermijati ◽  
Sunaryo Sunaryo ◽  
Siti Aisjah
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Research Model ◽  
Green Products ◽  
Young Consumers

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

scholarly journals The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? ,

2021 ◽  
pp. 1651-1658
Author(s):  
Majdi Khaleeli ◽  
Nidhi Oswal ◽  
Hani Sleem
Keyword(s):  
Social Sciences ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Moderating Effect ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Green Products ◽  
Price Consciousness ◽  
The Relationship ◽  
Self Administered Questionnaire

This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of UAE consumers. It also intends to explore the moderating effect of Price consciousness on the relationship between green products purchase intention and green products actual purchase behavior. A self-administered questionnaire used to collect the data about the study variables, 186 respondents from UAE participated in this research and data analyzed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this research indicate that Subjective and Objective Environmental Knowledge were determinants of Green Products Purchase Intention, and that Purchase Intention was positively and significantly associated with actual Purchase Behavior. No significant relationship found of price consciousness as a moderator.

The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

2018 ◽  
Author(s):  
rizka zulfikar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Environmental Concern ◽  
Equation Model ◽  
Environmental Knowledge ◽  
Green Product ◽  
Green Trust ◽  
Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

Moral norm is the key

2020 ◽  
Vol 32 (8) ◽  
pp. 1823-1841 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Moral Norms ◽  
Green Products ◽  
Chinese Consumers ◽  
Content Type ◽  
The Relationship

PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

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