The Effects of Cosmetics PPL Advertising and Country-of-origin on Consumer Purchase Intention Exposed to Chinese Consumers

2018 ◽  
Vol 14 (2) ◽  
pp. 553-568
Author(s):  
Hee-Young Cheon ◽  
◽  
Hyuk-Soo Cho ◽  
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Chinese Consumers ◽  
Consumer Purchase Intention

The country of origin effect on consumer purchase intention: PLS modelling

2017 ◽  
Vol 19 (3) ◽  
pp. 378
Author(s):  
Syriac Nellikunnel ◽  
Kavitha Haldorai ◽  
Abdul Rahman ◽  
Mwanza Zangose
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Origin Effect

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

2012 ◽  
Vol 8 (12) ◽  
Author(s):  
Samin Rezvani ◽  
Goodarz Javadian Dehkordi ◽  
Muhammad Sabbir Rahman ◽  
Firoozeh Fouladivanda ◽  
Mahsa Habibi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Consumer Purchase Intention ◽  
Conceptual Study ◽  
Origin Effect

Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention

2019 ◽  
Vol 32 (7) ◽  
pp. 1387-1405
Author(s):  
Chuanhong Chen ◽  
Xueyan Li
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Online Shopping ◽  
Equation Modeling ◽  
Asian Countries ◽  
Chinese Consumers ◽  
Content Type ◽  
Confucian Values ◽  
The World ◽  
Consumer Purchase Intention

Purpose Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival. Design/methodology/approach This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing. Findings The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention. Research limitations/implications The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors. Practical implications Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.” Social implications This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values. Originality/value This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.

scholarly journals Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

2021 ◽  
Vol 39 (1) ◽  
pp. 67-92
Author(s):  
Chui Seong Lim ◽  
Kay Tze Hong ◽  
Siew Chin Wong ◽  
Louisa Hew Wei Yee
Keyword(s):  
Young Adults ◽  
Interaction Effect ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Study Data ◽  
Price Impact ◽  
Brand Awareness ◽  
Cue Utilization ◽  
Consumer Purchase Intention ◽  
Origin Effect

Abstract This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

Research on the relationship of the weaker enterprises post-merger brand strategy and consumers’ purchase intention

2018 ◽  
Vol 1 (1) ◽  
pp. 34-52 ◽  
Author(s):  
Peng Yao ◽  
Xinxin Wang
Keyword(s):  
Purchase Intention ◽  
Brand Strategy ◽  
Extensive Literature ◽  
Chinese Consumers ◽  
Content Type ◽  
Brand Authenticity ◽  
Significant Difference ◽  
Consumer Purchase Intention ◽  
Brand Strategies ◽  
Relationship Of

PurposeNowadays, many weak brands have acquired strong international brands to accelerate their internationalization. However, “the weakers acquire the strongers” model of M&A leads to many consumers’ loss. The purpose of this paper is to explore the relationships between the brand strategy after the M&A, brand authenticity and consumer purchase intention through two experiments.Design/methodology/approachBuilding on an extensive literature review, the authors identify four hypotheses. Hypotheses were tested on data collected across 190 Chinese consumers.FindingsThe results show that the decline of consumer purchase intention was mainly caused by the falling consumer assesses on brand authenticity; the different post-merger brand strategies have significant difference on brand authenticity and consumer purchase intention, and self-brand connection played a moderate role between brand authenticity and consumer purchase intention.Originality/valueThe research reveals the reasons for consumer loss after mergers and acquisitions and provides empirical insights into how post-merger brand strategies can be manifested to convey brand authenticity as well as to build consumers’ purchase intention. In addition, the findings confirm the role of self-brand connection.

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