A Study of Innovative Exhibition Visitors’ Behavior Intention Using the Extended Technology Acceptance Model (ETAM): The Moderating Role of Subjective Knowledge

2020 ◽  
Vol 16 (3) ◽  
pp. 481-493
Author(s):  
Ying Zeng ◽  
Chao Ma ◽  
Jeong-Ja Choi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Subjective Knowledge ◽  
Behavior Intention ◽  
Acceptance Model ◽  
Moderating Role

scholarly journals Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach

Economies ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 108 ◽  
Author(s):  
Saqib Ali ◽  
Petra Poulova ◽  
Ahsan Akbar ◽  
Hafiz Muhammad Usama Javed ◽  
Muhammad Danish
Keyword(s):  
Renewable Energy ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Solar Photovoltaic ◽  
Acceptance Model ◽  
Moderating Role

Accelerating demand for energy and its consumption has become a credible threat to the sustainable ecosystem due to the exploitation of scarce natural resources and environmental hazards. The adoption of renewable energy sources for sustainable development has been gaining traction among researchers and practitioners alike. Considering its hot climate, Pakistan has a huge potential to meet its energy requirements by tapping into renewable energy resources, especially through the use of solar photovoltaic (SPV) technologies. However, the adoption rate of this technology remains still quite scant among consumers. In this regard, the present research explores the factors that affect households’ purchase intention of SPV technology in Pakistan. The study has developed a comprehensive research framework by decomposing the technology acceptance model (DTAM) into second-order sub-constructs. Afterward, Structural equation modeling (SEM) was employed to analyze the data by decomposing perceived usefulness (PU) into social, economic, and environmental usefulness and perceived ease of use (PEOU) into discomfort and insecurity and to assess their cumulative effects on consumer attitude. Moreover, the moderating role of policy and propaganda was also investigated. Empirical results assert that PU and PEOU positively and significantly shape the consumer attitude toward SPV adoption. Subsequently, consumer attitude has a positive and significant impact on the actual purchase intention of SPV technology. Furthermore, the moderating role of governmental policy and propaganda between the consumer attitude and actual purchase intention was also confirmed. The policy implications of these results are discussed. Finally, the limitations and future directions of the research are also elaborated.

scholarly journals The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM

2022 ◽  
Vol 14 (2) ◽  
pp. 815
Author(s):  
Ying-Kai Liao ◽  
Wann-Yih Wu ◽  
Trang Quang Le ◽  
Thuy Thi Thu Phung
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Word Of Mouth ◽  
Service Providers ◽  
Perceived Value ◽  
E Learning ◽  
Adoption Model ◽  
Acceptance Model ◽  
Moderating Role

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to investigate why people reject or adopt new technologies like mobile commerce or e-learning. However, several studies have found weaknesses in TAM’s ability to predict consumers’ purchase intention behavior. To compensate for TAM’s weaknesses, this study presents a model that integrates all of TAM’s components with the Value-Based Adoption Model (VAM). The perceived benefits and sacrifices were considered to provide a list of the implications for both researchers and e-learning service providers. Furthermore, the moderating role of e-word of mouth was utilized to examine the relationship between attitude, intention, perceived value, and intention toward e-learning, in order to match the current circumstances with the growing popularity of social networks. This study was conducted with a quantitative analysis by using data collected from survey 417 e-learning consumers. Except for perceived fee, which has a negative effect on perceived value, the results demonstrate that all hypotheses of latent correlations in TAM and VAM were strongly significant. Furthermore, attitude and perceived value have a significant role in determining consumer adoption of e-learning. Consumers’ perceived value will be driven by the high and low levels of the moderating influence of e-word of mouth, influencing their intention toward e-learning. Since e-learning is an effective sustainable education system, the result of this study can provide a good solution to facilitate e-learning in current and future conditions.

Examining the Moderating Role of National Culture on an Extended Technology Acceptance Model

2011 ◽  
Vol 14 (3) ◽  
pp. 27-53 ◽  
Author(s):  
Khaled A. Alshare ◽  
Hani I. Mesak ◽  
Elizabeth E. Grandon ◽  
Masood A. Badri
Keyword(s):  
Technology Acceptance ◽  
National Culture ◽  
Technology Acceptance Model ◽  
Acceptance Model ◽  
Moderating Role

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

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