scholarly journals Rhetoric of Belonging and Transnational Appropriation in the Development and Marketing of the Bulgarian Popular Feature Love.net

Open Screens ◽  
2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Maya Nedyalkova
Keyword(s):  
Online Community ◽  
Interactive Marketing ◽  
Popular Cinema ◽  
Contemporary World ◽  
European Cinema ◽  
Separation Theory ◽  
Dominant Market Position ◽  
Film Development ◽  
Six Degrees Of Separation

This article focuses on issues of representation and belonging, in an attempt to uncover how popular cinema in Bulgaria caters to national sensitivities while at the same time making the link with the global film industries. The Bulgarian popular feature Love.net (Ilian Djevelekov, 2011) is an example of the shift towards treating filmmaking in Bulgaria as a business as much as a cultural venture. It emerged as part of broader European trends, which put an emphasis on film development, marketing and stars, with the aim to counter Hollywood’s dominant market position. Love.net focuses on the role of the Internet as facilitating love, relations and communication in the contemporary world. On a textual level, and similarly to Love Actually (Richard Curtis, 2003), it explores the six degrees of separation theory, implicitly advocating for a world of interconnectedness. Contextually, Love.net created a sense of virtual belonging among the local online community, allowing them to participate in the film’s development and engage with its interactive marketing. Transnational stars provided a further point of contact and involvement. Through its mixed cast featuring home-grown and locally popular foreign actors, Love.net both channelled and challenged Hollywood, positioning European cinema as similar in glamour and attraction but different in identity.

Two Representations of the Moscow Art Theater Audience

2020 ◽  
Vol 17 (5) ◽  
pp. 462-476
Author(s):  
Alexander A. Ushkarev ◽  
Galina G. Gedovius ◽  
Tatyana V. Petrushina
Keyword(s):  
Online Community ◽  
Modern Art ◽  
Virtual Space ◽  
Demographic Parameters ◽  
Cultural Consumption ◽  
Cultural Activity ◽  
Behavioral Differences ◽  
Technological Revolution ◽  
Definition Of

The technological revolution of recent decades has already brought art to the broadest masses, and the unexpected intervention of the pandemic has significantly accelerated the process of migration of theatrical art to the virtual space, causing the corresponding dynamics of the audience. What is the theater audience in the era of digitalization and the spread of alternative forms of cultural consumption? How does the theater build its relationship with the audience today? In search of answers, we conducted a series of sociological surveys of the Chekhov Moscow Art Theater’s audience — both at the theater’s performances and in the online community of its fans. The purpose of this phase of the study was to answer the fundamental questions: do spectators surveyed in the theater and those surveyed online represent the same audience; what are their main differences; and what are the drivers of their spectator behavior? The article presents the main results of a comparative analysis of two images of the Moscow Art Theatre’s audience based on a number of content parameters by two types of surveys, as well as the results of a regression analysis of the theater attendance. The study resulted in definition of the qualitative and behavioral differences between the theater visitors and the viewers surveyed online, and identification of the factors of theater attendance for both of the represented audience groups. The study made it possible to clarify the role of age and other socio-demographic parameters in cultural activity, as well as the influence of preferred forms of cultural consumption (live contacts or online views) on one’s attitude to art, motivation and spectator behavior. The conclusions of the study, despite the uniqueness of the object, reflect the general patterns of the modern art audience’s dynamics.

‘Our passion for legality’: international law and imperialism in late nineteenth-century Britain

2008 ◽  
Vol 34 (3) ◽  
pp. 403-423 ◽  
Author(s):  
CASPER SYLVEST
Keyword(s):  
Nineteenth Century ◽  
International Law ◽  
South African ◽  
Historical Analysis ◽  
World Politics ◽  
Late Nineteenth Century ◽  
Contemporary World ◽  
Late Nineteenth ◽  
Congo Free State

AbstractThis article deploys a historical analysis of the relationship between law and imperialism to highlight questions about the character and role of international law in global politics. The involvement of two British international lawyers in practices of imperialism in Africa during the late nineteenth century is critically examined: the role of Travers Twiss (1809–1897) in the creation of the Congo Free State and John Westlake’s (1828–1913) support for the South African War. The analysis demonstrates the inescapably political character of international law and the dangers that follow from fusing a particular form of liberal moralism with notions of legal hierarchy. The historical cases raise ethico-political questions, the importance of which is only heightened by the character of contemporary world politics and the attention accorded to international law in recent years.

The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Devika Vashisht
Keyword(s):  
Brand Attitude ◽  
Interactive Marketing ◽  
Content Type ◽  
Brand Recall ◽  
Engagement Theory ◽  
Transportation Theory ◽  
Management Students ◽  
The Impact ◽  
The Relationship

PurposeThe motivation behind the study is to look at the impact of novelty in games on brand recall and attitude, and to dissect the directing job of game interactivity from the points of view of “contrast effect,” “engagement theory” and “transportation theory”.Design/methodology/approachA 2 (novelty: congruent or incongruent) × 2 (game interactivity: high or low) between-subject measures design was used. In total, 172 management students participated in the study. A 2 × 2 between-subjects measure multivariate analysis of variance (MANOVA) was utilized to test the hypotheses.FindingsIncongruent novelty results in higher brand recall but less favorable brand attitude than congruent novelty. Interactivity moderates the relationship between novelty congruence and brand recall such that in a high-interactivity condition, incongruent novelty results in higher brand recall than that in the low-interactivity condition. But, in case of the high-interactivity condition, congruent novelty results in more favorable brand attitude than that in the low-interactivity condition.Practical implicationsDeveloping high brand recall rates and attitudes are the prime objectives of the marketers for choosing a medium to advertise their brands. This investigation adds knowledge to the area of interactive marketing, particularly in-game advertising as a media technique to promote brands taking novelty and game interactivity factors into thought.Originality/valueFrom the perspectives of interactive marketing, psychological elaboration, mind-engagement and transportation of experience, this investigation adds to the literature of advanced media advertising, explicitly to in-game advertising by looking at the effect of novelty and game interactivity.

God and Our Public Life: A Scriptural Wisdom

2007 ◽  
Vol 1 (1) ◽  
pp. 63-81
Author(s):  
David Ford
Keyword(s):  
Public Life ◽  
Christian Faith ◽  
Contemporary World ◽  
Secular Society ◽  
The Creation ◽  
Scriptural Reasoning ◽  
Exemplary Practice

AbstractThis article recognises both the need for wisdom for the flourishing of public life and the value of the contribution that Christian wisdom, founded on Scripture, has to offer. However, this article also notes that the contemporary world is a complexly religious and secular environment, and hence if Christian wisdom is to realise its potential, there is a need for the creation and nurture of attitudes, groups and institutions within which fruitful dialogue between faiths and ideologies in public life can occur. The article observes that Britain currently has a particular opportunity to work towards this kind of wisdom-embracing religious and secular society, and the practice of scriptural reasoning is explored as an exemplary practice that promotes the kind of inter-faith collegiality, collaboration and friendships that enhance public life. Finally, the article offers some brief reflections on Job and the role of wisdom in an authentic and biblical Christian faith.

scholarly journals The Role Of Buddhist Ethics And Communication In The Contemporary World Crisis

2017 ◽  
Vol 1 (2) ◽  
pp. 155
Author(s):  
Phramaha Pornchai Sripakdee
Keyword(s):  
Critical Examination ◽  
Buddhist Ethics ◽  
Contemporary World ◽  
World Crisis

<p><em>In reality, man cannot live without communication; at least, he communicates something with himself, thoughts, for instance. In order to successfully communicate something as such, ethics concerning any kinds of communication should be taken into a critical examination; what kind of speech one should speak out, what kind of speech one should not speak out. In this article, an attempt was purposely made to discuss the role of Buddhist ethics and communication in the contemporary world crisis. In this, it is argued by Buddhist ethics that the communication should be subject to ethics because of man’s ideal life, without it, such communication will pose the danger to the chance in obtaining the goal, ideal life. </em></p>

scholarly journals Online Communities and Open Innovation

Economics ◽  
2015 ◽  
pp. 652-666
Author(s):  
Alberto Francesconi ◽  
Riccardo Bonazzi ◽  
Claudia Dossena
Keyword(s):  
Solar System ◽  
Absorptive Capacity ◽  
Online Communities ◽  
Open Innovation ◽  
Online Community ◽  
Software Tool ◽  
Linear Process ◽  
Innovation Approach

Online communities are becoming an important way to support firms towards an open innovation approach. However, knowledge shared in an online community represents only a potential for firm's innovation aims. The effectiveness of exploration and exploitation of this knowledge depends on firm's absorptive capacity. In this work the authors focus on the time an idea, shared within an online community, takes to be transformed from a ‘potential' into a ‘realized' innovation by a firm. In particular, conceiving knowledge as a trajectory across pole of attraction rather than a linear process, the authors develop a model inspired by the solar system metaphor. Preliminary results from a case study are presented. They suggest firms may improve the effectiveness of absorptive capacity exploiting the mediation role of a software tool.

scholarly journals The Discourse of Female Photojournalists: The Imbalance between Remunerated Labor and Maternity as a Professional Calling

2018 ◽  
Vol 14 (1) ◽  
pp. 202-219
Author(s):  
Nathalia Cunha da Silva ◽  
Elizabeth Moraes Gonçalves
Keyword(s):  
Gender Roles ◽  
Qualitative Methodology ◽  
Age Groups ◽  
Sao Paulo ◽  
São Paulo ◽  
Structured Interviews ◽  
Contemporary World ◽  
Theoretical Support ◽  
Las Mujeres

This article aims to understand how female photojournalists see maternity within the profession in the contemporary world through the use of a study on the cultural and historical influence of gender roles on the performance and development of female photojournalists in the city of São Paulo. A qualitative methodology was adopted using semi-structured interviews. The interviews were conducted with nine female photojournalists from three different age groups who work both formally and informally. For the purposes of this study, we selected only the parts of the interview where the interviewees referred to their role of mother and professional. The analysis was based on a discursive approach, with theoretical support from French Discourse Analysis. The results show the influence gender roles have on forming symbolic barriers that connect having a career with an imbalance between paid work and maternity.O artigo objetiva compreender como as mulheres fotojornalistas percebem a maternidade dentro da profissão na contemporaneidade por meio de um estudo sobre a influência cultural e histórica dos papéis atribuídos de gênero na atuação e desenvolvimento feminino no fotojornalismo paulistano. A metodologia empregada é qualitativa, com uso de entrevista do tipo semiaberta. As entrevistas foram realizadas com nove mulheres que têm o fotojornalismo como principal atividade, com relações de trabalho formais e informais, divididas em três grupos etários. Para este texto foram selecionadas apenas as falas em que as entrevistadas faziam referência ao papel de mãe e profissional. O procedimento de análise seguiu uma abordagem discursiva, com subsídios teóricos na Análise do Discurso de linha francesa. Os resultados apontam a influência dos papéis atribuídos aos gêneros sobre a configuração de barreiras simbólicas que atrelam a permanência na carreira à exigência de um desequilíbrio entre trabalho remunerado e a maternidade. El artículo objetiva comprender cómo las mujeres fotoperiodistas perciben la maternidad dentro de la profesión en la contemporaneidad por medio de un estudio sobre la influencia cultural e histórica de los roles socialmente asignados de género en la actuación y el desarrollo de mujeres en el fotoperiodismo de la ciudad de Sao Paulo. La metodología empleada es cualitativa, con uso de entrevista del tipo semiabierta. Se entrevistó a nueve mujeres que actúan en el fotoperiodismo, con relaciones de trabajo formales o informales. Ellas han sido divididas en tres categorías de edad. Para este texto se seleccionaron sólo las palabras en las que las entrevistadas se referían al papel de madre y profesional. Los resultados apuntan a la influencia de los papeles atribuidos a los géneros sobre la configuración de barreras simbólicas que atrevan la permanencia en la carrera a la exigencia de un desequilibrio entre trabajo remunerado y maternidad.

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