Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products

2014 ◽  
Vol 44 (8) ◽  
pp. 43
Author(s):  
Gyan Prakash ◽  
Pramod Pathak

Web based shopping is a type of trade which enables customers to legitimately purchase merchandise or administrations from vender utilizing an internet browser. The business person Michael Aldrich imagined web based shopping in 1979. The investigation centers around online customers inclinations and issues on different internet shopping advertisers. Survey was utilized to gather the essential information. The study area is restricted only in kadapa town of Andhra Pradesh with sample size of 150 respondents.


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