The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products

2018 ◽  
Vol 8 (7) ◽  
pp. 29
Author(s):  
Tanuja Kaushik ◽  
Rashi Baliyan
Keyword(s):  
Special Reference ◽  
Buying Behaviour ◽  
The Impact

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

Impact of personality factors on purchase and adoption of consumer durables with advanced technology

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ullal Manohar Bhat ◽  
Dhananjay Bapat ◽  
Amit Mookerjee
Keyword(s):  
Personality Traits ◽  
Developing Economies ◽  
Advanced Technology ◽  
Personality Factors ◽  
Empirical Examination ◽  
Consumer Durables ◽  
High Involvement ◽  
Content Type ◽  
Buying Behaviour ◽  
The Impact

Purpose The purpose of this paper is to identify critical personality traits affecting and influencing buying behaviour in high involvement consumer durables. It also intends to guide practitioners in selecting appropriate marketing frameworks, consumer segments and processes considering the characteristics of consumer behaviour in developing economies. Design/methodology/approach It systematically reviews the literature on consumer personality traits, its measurement and related consumer buying behaviour. It uses data collected from potential car buyers at various car showrooms across the Indian subcontinent. The authors have worked with the online survey firm Qualtrics, to gather a data set of 328 car purchase intenders’ responses to their validated survey. The model was tested using the SmartPLS. Findings The personality traits of imagination, agreeableness and social factors positively influenced attitude towards automobiles with advanced technology. Further, in line with the theory of planned behaviour, it is seen that a positive attitude towards advanced technology and design for automobiles makes a person more willing to pay for the same. Research limitations/implications The study is confined to consumers intending to purchase a car, who are Indian residents. Originality/value It adds to the comparatively lesser body of study on the impact of personality traits on intentions and attitudes in high involvement consumer durable purchases. Further, it serves as an empirical examination of the adoption of new technologies, in the context of high involvement consumer durables. For practicing managers, it provides a reference for deciding future development directions and approaches related to the effective market launch strategies and commercialization of advanced technology automobiles in India.

scholarly journals An Extended Model of Behavioural Process in Consumer Decision Making

2016 ◽  
Vol 8 (4) ◽  
pp. 87 ◽  
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Decision Making ◽  
Consumer Products ◽  
Extended Model ◽  
Response Model ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Stimulus Response ◽  
Economic Decision Making ◽  
Buying Behaviour ◽  
The Impact

<p>The stimulus response model of consumer behaviour is useful to understand the buying behaviour of individual consumers in the context of individuals buying consumer products. An extended stimulus-response model of behavioural processes in consumer decision making is proposed that serves to integrate the influences and interlinkages of buyer psychology, various buyer characteristics, and the impact of the buyer decision process on consumer decision making. The model proposes that the behavioural process of consumer decision making be as a result of the interaction of three aspects of individual buyer behaviour: communication sensitivity; enculturated individuality; and rational / economic decision making. The paper addresses the flip side of the consumer decision making process in terms of the five stages of decision making from need recognition to post-purchase satisfaction. An aggregate level framework of behavioural process in consumer decision making has been provided, that could lead to a richer analysis of micro level factors and relationships influencing consumer decision behaviour.</p>

Upper Extremity Disorders in Professional Female Milkers

2000 ◽  
Vol 44 (22) ◽  
pp. 608-611 ◽  
Author(s):  
Marianne Stål
Keyword(s):  
Special Reference ◽  
Psychosocial Factors ◽  
Well Being ◽  
Upper Extremities ◽  
Nursing Assistants ◽  
Study Group ◽  
Vibration Exposure ◽  
Musculoskeletal Complaints ◽  
Upper Extremity Disorders ◽  
The Impact

The prevalence of and the impact of selected factors on self-reported musculoskeletal complaints in Swedish female milkers with special reference to symptoms in the upper extremities were investigated using on data from mail-in surveys. An agricultural study group was formed of three subgroups: 161 active milkers, 108 non-milkers and 62 ex-milkers, women who had been milkers earlier but were no longer doing that kind of work. In the course of the analysis these subgroups were compared with each other and also, separately or in combinations, with a non-agricultural population consisting of 166 nursing assistants. Problems in the upper extremities were significantly more common in the agricultural group than in the non-agricultural group. Milkers had a higher risk of developing symptoms in the wrists and hands than non-milking women. Symptoms like numbness, coldness in the wrists and white fingers were more common in all agricultural subgroups than in the non-agricultural group. Numbness and white fingers were related to vibration exposure in the ex-milking and the non-milking groups but not in the milking group. Psychosocial factors such as occupational well being were not related to the occurrence of symptoms. Milking in modernised barn gave fewer problems in the elbows than milking in a traditional barn. Milkers who had received ergonomic instruction on how to work in order to reduce muscle stress had fewer problems in the elbow region than those who had not.

scholarly journals CLIMATE CHANGE IMPACT ON MOUNTAIN BIODIVERSITY: A SPECIAL REFERENCE TO GILGIT-BALTISTAN OF PAKISTAN

2016 ◽  
Vol 1 ◽  
pp. 53
Author(s):  
S. Ishaq ◽  
M. Z. Khan ◽  
F. Begum ◽  
K. Hussain ◽  
R. Amir ◽  
...  
Keyword(s):  
Climate Change ◽  
Natural Resources ◽  
Special Reference ◽  
Current Knowledge ◽  
Knowledge Gap ◽  
Change Models ◽  
Impact Of Climate Change ◽  
The Government ◽  
Gilgit Baltistan ◽  
The Impact

Climate Change is not a stationary phenomenon; it moves from time to time, it represents a major threat to mountainous biodiversity and to ecosystem integrity. The present study is an attempt to identify the current knowledge gap and the effects of climate change on mountainous biodiversity, a special reference to the Gilgit-Baltistan is briefly reviewed. Measuring the impact of climate change on mountain biodiversity is quite challenging, because climate change interacts with every phenomenon of ecosystem. The scale of this change is so large and very adverse so strongly connected to ecosystem services, and all communities who use natural resources. This study aims to provide the evidences on the basis of previous literature, in particular context to mountain biodiversity of Gilgit-Baltistan (GB). Mountains of Gilgit-Baltistan have most fragile ecosystem and are more vulnerable to climate change. These mountains host variety of wild fauna and flora, with many endangered species of the world. There are still many gaps in our knowledge of literature we studied because very little research has been conducted in Gilgit-Baltistan about climate change particular to biodiversity. Recommendations are made for increased research efforts in future this including jointly monitoring programs, climate change models and ecological research. Understanding the impact of climate change particular to biodiversity of GB is very important for sustainable management of these natural resources. The Government organizations, NGOs and the research agencies must fill the knowledge gap, so that it will help them for policy making, which will be based on scientific findings and research based.

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