Factors Influencing Young Consumers of Organic Food Products to Lead a Healthy Lifestyle

2018 ◽  
Vol 49 (10) ◽  
pp. 7
Author(s):  
Heerah Jose ◽  
Moli P. Koshy
Keyword(s):  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Factors Influencing ◽  
Young Consumers

PERANCANGAN PROYEK ARSITEKTUR INTERIOR STB SUPERMARKET DI TARAKAN

AKSEN ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 44-55
Author(s):  
Senny Caroline ◽  
Astrid Kusumowidagdo ◽  
Stephanus Evert Indrawan
Keyword(s):  
Healthy Lifestyle ◽  
Economic Status ◽  
Public Awareness ◽  
Organic Food ◽  
Food Products ◽  
Natural Food ◽  
Circulation Patterns ◽  
Other Substances ◽  
Growing Age ◽  
Management Staff

Public awareness for healthy living, especially in big cities is increasing. Increasing economic status andease of access to information and knowledge about healthy lifestyle make people, especially people withmiddle class economies, begin to pay more attention to health. One of the efforts made to start a healthylife is through organic food products. Organic food products are high-quality natural food ingredientscontaining vitamins, fiber, minerals, and other substances that are useful for consuming and consuming.The awareness of these qualities makes the product more organic in demand. Shopping for food needsa common thing for people to do. The development of lifestyle also affects the community in determiningshopping places. The growing age makes retail businesses change the retail concept to be more modern.The concept of supermarkets is now a demand for changes in the lifestyle of the city. The retail conceptis now focused on large and wide sales area outlets and facilities for convenience and comfort that arecomfortable and have an impact on sales. Seeing this developing a supermarket with organic products andpaying attention to the opportunity to develop a supermarket business. The interior architectural designconcept of the STB Supermarket is designed to provide a fresh impression to organic support, which is acombination of centralized and grid circulation patterns, and circulation separation. Supermarket visitors,employees, and management staff can be more effective. Keywords: Healthy Product, Lifestyle, Organic, Retail, Supermarket

scholarly journals An Analysis of Factors Affecting on Growth of Organic Food Perception of Consumers in a Metro City of India

2020 ◽  
pp. 228-238
Author(s):  
Pratap G. Patil
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Descriptive Research ◽  
Food Perception ◽  
Safety And Health

Purpose: Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design – Methodology – Approach: The study used a structured survey of 300 respondents covering metro city (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypothesis based upon the motivating and inhibiting factor in the growth of organic food. Findings: The data collected from the survey were analyzed using percent analysis and ANOVA tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social Implications: There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value – The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

An analysis of factors affecting growth of organic food

2016 ◽  
Vol 118 (9) ◽  
pp. 2308-2325 ◽  
Author(s):  
Richa Misra ◽  
Deepak Singh
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
National Capital Region ◽  
Content Type ◽  
Factors Affecting ◽  
National Capital

Purpose Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design/methodology/approach The study used a structured survey of 150 respondents covering Delhi and the National Capital Region (NCR) of Ghaziabad, Noida and Faridabad (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypotheses based upon the motivating and inhibiting factor in the growth of organic food. Findings The data collected from the survey were analyzed using t-test, χ 2 test, factor analysis and multiple linear regression tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social implications There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

The conceptualization of novel organic food products: a case study of Polish young consumers

2019 ◽  
Vol 121 (8) ◽  
pp. 1884-1898 ◽  
Author(s):  
Monika Radzyminska ◽  
Dominika Jakubowska
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Consumer Survey ◽  
Organic Foods ◽  
Content Type ◽  
Willingness To Buy ◽  
Young Consumers ◽  
Confectionery Products ◽  
Food Market ◽  
Cognitive Gaps

Purpose The purpose of this paper is to explore young consumers’ attitudes toward novel organic food products by analyzing their acceptability and perception. Design/methodology/approach A mixed method approach was applied to conceptualize (sensory profiling of organic bakery and confectionery products) and then to evaluate young consumer’s willingness to buy (consumer survey) innovative products: ten variants of rolls and ten variants of shortbread cookies made of certified raw materials originating from bio-farming, enriched with a combination of fresh and dried fruits and vegetables. Product recipes were free of saccharose, sweeteners and chemical pulverizing agents. To evaluate consumer orientation toward novel organic products, 200 consumers from Poland (Warmia and Mazury region) were surveyed regarding their hedonic opinion about these concepts. A Likert-type scale was used in the consumer survey to assess the perception and declared willingness to buy the evaluated products. Findings Research results demonstrate that the young consumers had ambivalent or negative attitudes to sensory attributes of many variants of the organic bakery and confectionery products. This could be explained by the taste of most of the products, which appeared unacceptable to consumers. It has been concluded that the choice of organic foods by young consumers is not strictly related to the concern over their health nor to the awareness of health-related attributes of these food products. Taste turned out to be the key factor affecting consumer attitudes toward organic foods and driving their willingness to buy these products. Originality/value Despite the constant development of research in the area of the organic food market, the current scientific findings still have some cognitive gaps that concern attitudes and expectations of consumers, especially of young consumers, toward new ecological products. This study contributed to the young consumers’ behavior knowledge by analyzing their attitudes toward novel organic bakery and confectionery prototypes produced manually. The empirical findings from this study also have practical potential for organic food market applications. Information of this type is useful in understanding and predicting the demand for certain products, which helps managers develop effective strategies.

scholarly journals Selection of Trusted Organic Food Sellers on Instagram Using Fuzzy Analytic Hierarchy Process

2021 ◽  
Vol 12 (3) ◽  
pp. 1981-1986
Author(s):  
Ramona Ramli Et.al
Keyword(s):  
Analytic Hierarchy Process ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Fuzzy Analytic Hierarchy Process ◽  
Analytic Hierarchy ◽  
Business Operations ◽  
Analytic Hierarchy Process Method ◽  
Hierarchy Process ◽  
Selection Of

The awareness ofa healthy lifestyle, particularly in food intake, has resulted in the visibility of organic food products. Most of the organic food products are local-based and home-grown. The popularity of Social Network Sites (SNSs) opens the opportunity for organic food sellers to educate, promote, and market their products to customers. However, the credibility of organic food sellers remains as barriers for customers to purchase from them. In this study, we investigatethe organic food sellers selection problem, and the Fuzzy Analytic Hierarchy process method is applied to determine the most trusted sellers. Organic food sellers with the highest priority weight will be select as trusted sellers. The results of the study expected to be used by organic food sellers to improve their business operations. At the same time, the results will serve as guidelines for customers to evaluate the trustworthiness of organic food sellers.

scholarly journals Atrybuty żywności ekologicznej determinujące wybory konsumentów

2016 ◽  
pp. 57-68 ◽  
Author(s):  
Mariola Grzybowska-Brzezińska ◽  
Małgorzata Grzywińska-Rąpca
Keyword(s):  
Food Quality ◽  
Organic Food ◽  
Food Products ◽  
Consumer Perception ◽  
Health Values ◽  
Factors Influencing ◽  
Sensory Features ◽  
Organic Products ◽  
Social Features ◽  
Nutrition Value

The aim of the research was to identify factors influencing consumer perception of organic food quality. The research concerned the consumers’ assessment of certain attributes (technological and market ones) of organic food products. The surveys were carried out in 2005, 2010, and 2013 among the inhabitants of northeast Poland. The main technological attributes indicated by the respondents were the nutrition value of the food and highly valued way of its production, ensuring limited use of fertilizers, pesticides, and other chemicals. In all analyzed periods the respondents valued sensory features of organic food, especially its natural taste. Market attributes of organic food that were identified during the study are the following: health values, place of purchase, producer’s logo, and price. Among the attributes of the organic products also their social features were presented.

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