Buying decision factors influencing organic food purchase by young consumers: case of Bandung City, Indonesia

Study examines factors influencing organic food purchase intention, precisely University Utara Malaysia students in organic food purchase. Planned Behaviour Theory model is widely used to predict user behaviour. Health awareness, environmental concerns, knowledge, and subjective norms are the variables involved to study purchase intentions to buy organic food. The targeted respondents selected for this study were 400 Bachelor Degree students. Questionnaire was designed and distributed to find the factors that influence purchase intention of organic food. All variables are found to be significant in this analysis.

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AN INVESTIGATION ON THE FACTORS INFLUENCING ORGANIC FOOD PURCHASE INTENTION IN WUHAN

Journal on Innovation and Sustainability RISUS ISSN 2179-3565 ◽

10.23925/2179-3565.2019v10i3p88-95 ◽

2019 ◽

Vol 10 (3) ◽

Author(s):

Geffroy Anne-Laure ◽

Ju Lie ◽

Wang Aimin

Keyword(s):

Purchase Intention ◽

Research Method ◽

Relevant Literature ◽

Organic Food ◽

Food Products ◽

Distribution Channels ◽

Food Purchase ◽

Factors Influencing ◽

Lack Of Knowledge

This paper aims to investigate the factors influencing the purchase intention of organic food in the mid-sized city of Wuhan (China). After reviewing relevant literature, the research method was developed based on five hypotheses and a handed survey online have been conducted with a total of 162 valid responses. The finding of this study revealed that purchase intention in Wuhan is influenced by similar factors as larger cities. Indeed, despite a lack of knowledge and trust, very few experiences with organic food products, high prices and lack of distribution channels, it does not stop consumers to intend purchasing organic food products.

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Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v8i1.887 ◽

2020 ◽

Vol 8 (1) ◽

pp. 51-73

Author(s):

Abdulalem Mohammed ◽

Abdo Homaid ◽

Wail Alaswadi

Keyword(s):

Saudi Arabia ◽

Peer Pressure ◽

Partial Least Square ◽

Least Square ◽

Purchase Behavior ◽

Self Identity ◽

Factors Influencing ◽

Purchasing Intention ◽

Young Consumers ◽

Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

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Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

Sustainability ◽

10.3390/su13116023 ◽

2021 ◽

Vol 13 (11) ◽

pp. 6023

Author(s):

Kirubaharan Boobalan ◽

Nishad Nawaz ◽

R. M. Harindranath ◽

Vijayakumar Gajenderan

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Consumer Culture ◽

Purchase Intention ◽

Organic Food ◽

Subjective Norm ◽

Equation Modeling ◽

Warm Glow ◽

Food Purchase ◽

The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

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