The factors influencing the Consumer Buying Behaviour of organic food products in Chennai City

2020 ◽  
Vol 9 (6) ◽  
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Factors Influencing ◽  
Buying Behaviour ◽  
Chennai City

scholarly journals Editorial

2015 ◽  
Vol 14 (2) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Business Environment ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

On behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.  Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.  The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing. As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of ECommerce business in India. It primarily focuses on the different perspectives of the online buyers. Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Editorial

2016 ◽  
Vol 15 (1) ◽  
pp. v-vi
Author(s):  
V R Uma
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Modern Technology ◽  
Editorial Team ◽  
Health Consciousness ◽  
Increasing Demand ◽  
Indian Food ◽  
Buying Behaviour ◽  
Packaged Food ◽  
Access Patterns

EditorialOn behalf of the editorial team, with immense pleasure, I present this issue of USHUS – Journal of Business Management (UJBM). This issue comprises of contemporary articles which are very pertinent in the changing business environment.Given the controversies that surfaced in the year 2015 on the Indian food industry on the whole, especially noodles, the article on "Are we nodding for Noodles? - An empirical evidence among the Bengaluru youth" addresses certain critical facts that can be useful to the manufacturers in mapping the buying behaviour of the consumers. The authors have explored the consumers' acceptance level of the Ready-to-cook and packaged food. Interestingly, the study finds that despite the allegations, popular brands such as Maggi, Yippee, etc. still perform well, and they do have the potential to capture larger market share.The article on "Marketing of Organic Food Products at Madurai City" investigates the increasing demand for organic food products. This article throws light on how the retailers can design their marketing strategies to attract people to buy organics food products and thereby increase the cultivation of the same. With increasing urbanisation and rise in health consciousness among the people, this article indicates that the demand for organic food products is only going to see an upswing.As the countries are preparing to embrace a paperless economy, the article titled "Futuristic perspective of online buyers for sustainability of E-Commerce" explores the ways and means of sustaining E-Commerce business. The study traces the growth of E-Commerce business in India. It primarily focuses on the different perspectives of the online buyers.Changes in lifestyle patterns and the ubiquitous presence of sophisticated technology has led to the emergence of a new breed of citizens who are extremely tech savvy. "Changing Access Patterns of Tech Savvy Citizens" sheds light on the different ways in which digital technology consumers use modern technology.

scholarly journals Consumers Satisfaction towards Organic Food Products in Coimbatore

2020 ◽  
Vol 9 (1) ◽  
pp. 388-390
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Organic Foods ◽  
Certification Process ◽  
Premium Price ◽  
Buying Behaviour ◽  
Organic Produce ◽  
Buying In ◽  
Structured Questionnaire

The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers' attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.

The Extent Consumer Awareness On Food Adulteration Influencing The Buying Behaviour Of Consumers With Special Reference To Chennai City

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 105-110
Author(s):  
S.Samuel Thangaraj ◽  
Dr. L. Cesis Dastan
Keyword(s):  
Food Contamination ◽  
Secondary Data ◽  
Sampling Technique ◽  
Food Products ◽  
Good Health ◽  
Research Paper ◽  
Chi Square ◽  
Food Adulteration ◽  
Buying Behaviour ◽  
Chennai City

Food is a most needed to live a healthy life. Food products give us with needed nutrition and play an important role to maintain good health which also prevents us from serious health issues. But, recent times the main cause for a diseases is food, because some of the foods are highly adulterated by producers to earn more gain. The core objective of this research paper is to know the awareness on food adulteration among customers, and to verify the customers’ preference for buying of food products. Primary and secondary data has been collected to justify the objective of the research paper and with the analysis like chi-square test, mean score and simple percentage method. Convenient sampling technique was used to collect the data. 50 respondents were collected through a structured questionnaire. The main finding of the research is that more number of the literate customers also had lacked in knowledge about food adulteration and customers are adopting poor buying practices which are a root cause for rise in food adulteration and food contamination.

scholarly journals FACTORS INFLUENCING TOWARDS THE PRUCHASE INTENTIONS OF READY-TO-EAT FOOD PRODUCTS AMONG THE CONSUMERS IN CHENNAI CITY

2021 ◽  
Vol 8 (12) ◽  
pp. 172-181
Author(s):  
R.Suresh Babu ◽  
V. Balaji ◽  
Vijayakumar Gajenderan
Keyword(s):  
Secondary Data ◽  
Final Analysis ◽  
Food Products ◽  
Purchase Intentions ◽  
Primary Data ◽  
Research Papers ◽  
Factors Influencing ◽  
Inadequate Information ◽  
Convenience Sampling ◽  
Chennai City

Aim: The study’s purpose is to find out the factors influencing towards the Purchase of Ready-to-Eat food products among the consumers in Chennai city.   Data Sources: The study used both primary and secondary data. The secondary data obtained from the articles, research papers, newspapers, and magazines. The primary data is collected from the consumers of Ready-to-Eat food products in Chennai city. The preliminary data sourced from the consumers through structured questionnaires. Sample size & Method: The study employed the convenience sampling method. Overall, 400 questionnaires were distributed, out of which 392 filled questionnaires were collected from the consumers. Out of 392 questionnaires, seven questionnaires rejected due to inadequate information provided by the consumers. Finally, 385 questionnaires were used for the final analysis. Findings: The study found that the factors namely Convenience, Quality, Mood, Sensory Appeal, Price, and Stress-free significantly influencing the purchase intentions of Ready-to-Eat food products among the consumers in Chennai city.

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