An analysis of factors affecting growth of organic food

2016 ◽  
Vol 118 (9) ◽  
pp. 2308-2325 ◽  
Author(s):  
Richa Misra ◽  
Deepak Singh
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
National Capital Region ◽  
Content Type ◽  
Factors Affecting ◽  
National Capital

Purpose Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design/methodology/approach The study used a structured survey of 150 respondents covering Delhi and the National Capital Region (NCR) of Ghaziabad, Noida and Faridabad (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypotheses based upon the motivating and inhibiting factor in the growth of organic food. Findings The data collected from the survey were analyzed using t-test, χ 2 test, factor analysis and multiple linear regression tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social implications There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

scholarly journals An Analysis of Factors Affecting on Growth of Organic Food Perception of Consumers in a Metro City of India

2020 ◽  
pp. 228-238
Author(s):  
Pratap G. Patil
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Descriptive Research ◽  
Food Perception ◽  
Safety And Health

Purpose: Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design – Methodology – Approach: The study used a structured survey of 300 respondents covering metro city (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypothesis based upon the motivating and inhibiting factor in the growth of organic food. Findings: The data collected from the survey were analyzed using percent analysis and ANOVA tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social Implications: There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value – The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

scholarly journals A three-fold framework for understanding HRM practices in South-Eastern European SMEs

2016 ◽  
Vol 38 (3) ◽  
pp. 310-331 ◽  
Author(s):  
Alexandros Psychogios ◽  
Leslie Thomas Szamosi ◽  
Rea Prouska ◽  
Christopher Brewster
Keyword(s):  
Eastern European ◽  
Exploratory Research ◽  
Content Type ◽  
Factors Affecting ◽  
South Eastern ◽  
Hrm Practices ◽  
Business Environments ◽  
Yugoslav Republic ◽  
Communist Countries ◽  
See Region

Purpose – The purpose of this paper is to study particular structural and organisational factors affecting the formality of human resource management (HRM) practices in small and medium-sized enterprises (SMEs) in South-Eastern European (SEE) post-communist countries, in particular Serbia, Romania, Bulgaria and the Former Yugoslav Republic of Macedonia in order to understand the antecedents of formalization in such settings. Design/methodology/approach – Adopting a quantitative approach, this study analyses data gathered through a survey of 168 managers of SMEs from throughout the region. Findings – The results show that HRM in SMEs in the SEE region can be understood through a threefold framework which includes: degree of internationalisation of SMEs, sector of SMEs and organisational size of SMEs. These three factors positively affect the level of HRM formalisation in SEE SMEs. These findings are further attributed to the particular political and economic context of the post-communist SEE region. Research limitations/implications – Although specific criteria were set for SME selection, the authors do not suggest that the study reflects a representative picture of the SEE region because the authors used a purposive sampling methodology. Practical implications – This paper provides useful insights into the factors which influence HRM in SMEs in a particular context. The findings can help business owners and managers understand how HRM can be applied in smaller organisations, particularly in post-communist SEE business contexts. Originality/value – HRM in SMEs in this region has hardly been studied at all despite their importance. Therefore, this exploratory research seeks to expand knowledge relating to the application of HRM in SMEs in SEE countries which have their business environments dominated by different dynamics in comparison to Western European ones.

Attitudes and behaviour towards organic products: an exploratory study

2008 ◽  
Vol 36 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Efthimia Tsakiridou ◽  
Christina Boutsouki ◽  
Yorgos Zotos ◽  
Kostantinos Mattas
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Local Economy ◽  
Health Concern ◽  
Future Research ◽  
Consumer Decision Making ◽  
Content Type ◽  
Actual Behaviour ◽  
Trade Offs ◽  
Organic Products

PurposeThe aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece.Design/methodology/approachThis paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards organic food products.FindingsGreek consumers seem to be informed about environmental and health issues. They seek information about the nutritional value of food and demand more products free from chemical residues. The results show that most consumers associate organic consumption mainly with fruit and vegetables. Although demographics seem to affect attitudes towards organics, their value in explaining actual behaviour is minimal.Research limitations/implicationsIt is recognized that the data gathered in this study focus on the metropolitan area of Thessaloniki, Greece. The specific area though, is considered to be representative of the total Greek population. The results confirm that health, concern for the environment, animal welfare and support of the local economy are drivers of organic consumption. However, there is an indication that the importance of motives and barriers may vary for different product categories and perhaps future research should focus on product segmentation.Practical implicationsAlthough certain similarities in consumers' attitudes towards organic food products have been identified, this paper records the variation in behaviour towards organics among the various consumer groups examined in Greece, and highlights the gap between attitudes and actual behaviour. Given the complexity of consumer decision making, future research should explore the other value trade‐offs that consumers make.Originality/valueThis paper attempts to provide evidence on the relatively under researched area of organics attitudes and behaviour in Greece.

PERANCANGAN PROYEK ARSITEKTUR INTERIOR STB SUPERMARKET DI TARAKAN

AKSEN ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 44-55
Author(s):  
Senny Caroline ◽  
Astrid Kusumowidagdo ◽  
Stephanus Evert Indrawan
Keyword(s):  
Healthy Lifestyle ◽  
Economic Status ◽  
Public Awareness ◽  
Organic Food ◽  
Food Products ◽  
Natural Food ◽  
Circulation Patterns ◽  
Other Substances ◽  
Growing Age ◽  
Management Staff

Public awareness for healthy living, especially in big cities is increasing. Increasing economic status andease of access to information and knowledge about healthy lifestyle make people, especially people withmiddle class economies, begin to pay more attention to health. One of the efforts made to start a healthylife is through organic food products. Organic food products are high-quality natural food ingredientscontaining vitamins, fiber, minerals, and other substances that are useful for consuming and consuming.The awareness of these qualities makes the product more organic in demand. Shopping for food needsa common thing for people to do. The development of lifestyle also affects the community in determiningshopping places. The growing age makes retail businesses change the retail concept to be more modern.The concept of supermarkets is now a demand for changes in the lifestyle of the city. The retail conceptis now focused on large and wide sales area outlets and facilities for convenience and comfort that arecomfortable and have an impact on sales. Seeing this developing a supermarket with organic products andpaying attention to the opportunity to develop a supermarket business. The interior architectural designconcept of the STB Supermarket is designed to provide a fresh impression to organic support, which is acombination of centralized and grid circulation patterns, and circulation separation. Supermarket visitors,employees, and management staff can be more effective. Keywords: Healthy Product, Lifestyle, Organic, Retail, Supermarket

Factors affecting Vietnamese farmers' intention toward organic agricultural production

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Thi Phuong Linh Nguyen ◽  
Xuan Hau Doan ◽  
Thu Thuy Nguyen ◽  
Thi Mai Nguyen
Keyword(s):  
Factor Analysis ◽  
Organic Farming ◽  
Organic Agriculture ◽  
Agricultural Production ◽  
Subjective Norms ◽  
Rational Approach ◽  
Research Model ◽  
Content Type ◽  
Factors Affecting ◽  
Personal Norm

PurposeThe purpose of this paper is to investigate factors affecting Vietnamese farmer's intention toward organic agricultural production based on research model integrating theories: theory of planned behavior (TPB) and norm activation model (NAM).Design/methodology/approachAfter in-depth interviews with 5 agricultural researchers and 5 farmers, the authors determined the official research model and built a complete survey. Data were collected from 318 farmers in the Hanoi, Vietnam by directly survey. Statistical methods, such as Cronbach's alpha analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM), were used to analyze the data.FindingsThis paper shows that attitude, subjective norms, perceived behavioral control and personal norm were significantly related to intention of the farmers; awareness of consequences was positively related to ascription of responsibility, personal norm, attitude and subjective norms; ascription of responsibility has a positive relationship with personal norm. The TPB-NAM integration model is proven to be superior to the original TPB model when studying factors affecting Vietnamese farmer's intention toward organic agricultural production.Research limitations/implicationsThe main limitation of this paper is that the sampling method is not representative for the whole country and just stops at researching the intentions of farmers without understanding the practices of organic agricultural production.Practical implicationsThe findings indicate that state management agencies in Vietnam need to pay attention to raise awareness among farmers about the role of organic farming, communicate to farmers through different channels about the benefits of organic farming compared to conventional agriculture and form information spillover groups between farmers who have produced organic agriculture and have not yet produced organic agriculture.Originality/valueThis paper contributes to the existing literature by focusing on integrating TPB and NAM when understanding farmers' intention toward organic agricultural production in Vietnam. This integrated model has proven the suitability of combining two approaches, a rational approach and an ethical approach, when studying farmer intentions.

What motivates Indian consumers’ to buy organic food in an emerging market?

2020 ◽  
Vol 12 (2) ◽  
pp. 97-113 ◽  
Author(s):  
Heerah Jose ◽  
Vijay Kuriakose ◽  
Moli P. Koshy
Keyword(s):  
Emerging Market ◽  
Organic Food ◽  
Food Products ◽  
Least Square ◽  
Third Party ◽  
Content Type ◽  
Indian Consumers ◽  
Perceived Price ◽  
Buffering Agent ◽  
Ordinary Least Square Regression

Purpose Indian consumers are showing an increased demand for organic food products; however, little is known about their intention to buy organic foods. The purpose of this paper is to understand how fear towards conventional food products motivates an individual to buy organic food products and whether trust and perceived price as contextual factors are able to enhance the buying intention. Design/methodology/approach A total of 275 valid responses were collected using a self-administrated structured questionnaire, representative of Indian consumers. An ordinary least square regression analysis was used to analyse the effect of trust and perceived price in influencing the relationship between consumers’ fear and intention to buy organic food products. Findings The moderating role of trust and perceived price in enhancing the direct relation between fear and intention was established. In addition, cluster analysis results revealed that married women with children are showing a greater interest in buying organic food products. Practical implications The findings of the study are of high importance to all stakeholders in organic food products, as selecting marketing practices which target consumers’ concern is an indispensable part of finding a niche for organic food products. Originality/value The findings suggest that even though consumers are fearful towards conventional food products, they displayed negative intention to buy organic food products when their trust towards the third party is low, thus confirming the importance of trust as a buffering agent.

Collaborative practices with suppliers in Indian manufacturing multinationals

2017 ◽  
Vol 10 (2) ◽  
pp. 206-231 ◽  
Author(s):  
Manoj Hudnurkar ◽  
Urvashi Rathod
Keyword(s):  
Balanced Scorecard ◽  
Quantitative Methods ◽  
Business Environment ◽  
Exploratory Research ◽  
Manufacturing Companies ◽  
Content Type ◽  
Factors Affecting ◽  
Collaborative Practices ◽  
Qualitative And Quantitative Methods ◽  
Customer Perspective

Purpose The aim of this research was to study collaborative practices with suppliers in multinational manufacturing companies operating in India and to develop a framework for collaboration with suppliers. Design/methodology/approach This study adopted a four-step mixed-methods approach that included qualitative and quantitative methods. Qualitative technique was used to explore the factors and develop a balanced scorecard-based (BSC – balanced scorecard) framework using them. Quantitative technique was used to validate the framework statistically and also by using fuzzy analytical hierarchy process using perception-based ranks given by practitioners. Findings The exploratory research resulted in 26 antecedents for collaboration with suppliers in supply chains. Out of these 26, only 19 were considered based on importance given by practitioners. Further, the identified antecedents were classified and mapped based on the perspectives of the BSC. The extended BSC adds business environment and partnership perspectives to existing BSC framework. Some of the important factors identified under these perspectives were transparency of transactions, long-term commitment and trust. The customer perspective was given the utmost importance by the practitioners. Research limitations/implications There are certain issues that may limit the completeness of the work in a global context. The number of organizations (21) and respondents (45) may also be insufficient to convey the complete knowledge embedded in the practice of the field. Originality/value The study provides practical insights about the factors affecting collaboration with suppliers. A BSC-based framework for collaboration with suppliers was also developed along with the associated importance of each perspective and factors under each perspective, which can prove to be of great value to academics and practitioners involved in relationship with suppliers in supply chain.

Collection development of electronic resources in management libraries of India

2016 ◽  
Vol 35 (3) ◽  
pp. 73-83 ◽  
Author(s):  
Manpreet Kaur ◽  
Paramjeet Kaur Walia
Keyword(s):  
Collection Development ◽  
National Capital Region ◽  
Electronic Resource ◽  
Content Type ◽  
National Capital ◽  
Significant Research ◽  
Resource Collection ◽  
Information Professionals ◽  
Management Institutions ◽  
Selection Of

Purpose The main purpose of this paper is to examine the current practices related to e-resource collection development in management libraries of India with special reference to the National Capital Region (NCR) of Delhi with some constructive suggestions for improvement in this area. Design/methodology/approach A well-structured questionnaire was administered to the librarians of the nine management libraries under study. Findings The management libraries are actively involved in building e-resource collection. The budget allocation for purchase of e-resources has increased progressively over the years in majority of the libraries. The factors that, to a great extent, affect selection of e-resources include quality, subject coverage, license agreements and vendor support. The study found that libraries associated with management institutions such as ABS, DMS-IITD, FMS, BIMECH and FSM need to add more management-related databases. Research limitations/implications The paper restricts the study exclusively to e-resources as the type of material and the librarians of nine major management institutions of NCR of Delhi as the respondents in its scope of discussion. Practical implications The study is of great importance to information professionals of similar management institutions in India. The recommendations made could also help solve some of the challenges that are being faced. Originality/value Very little is known about the electronic resource collection development practices followed in management institutes’ libraries of India owing to lack of significant research undertaken on the topic. This study is, therefore, significant because its findings fill up the existing knowledge gap in this area.

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