PERANCANGAN PROYEK ARSITEKTUR INTERIOR STB SUPERMARKET DI TARAKAN

AKSEN ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 44-55
Author(s):  
Senny Caroline ◽  
Astrid Kusumowidagdo ◽  
Stephanus Evert Indrawan

Public awareness for healthy living, especially in big cities is increasing. Increasing economic status andease of access to information and knowledge about healthy lifestyle make people, especially people withmiddle class economies, begin to pay more attention to health. One of the efforts made to start a healthylife is through organic food products. Organic food products are high-quality natural food ingredientscontaining vitamins, fiber, minerals, and other substances that are useful for consuming and consuming.The awareness of these qualities makes the product more organic in demand. Shopping for food needsa common thing for people to do. The development of lifestyle also affects the community in determiningshopping places. The growing age makes retail businesses change the retail concept to be more modern.The concept of supermarkets is now a demand for changes in the lifestyle of the city. The retail conceptis now focused on large and wide sales area outlets and facilities for convenience and comfort that arecomfortable and have an impact on sales. Seeing this developing a supermarket with organic products andpaying attention to the opportunity to develop a supermarket business. The interior architectural designconcept of the STB Supermarket is designed to provide a fresh impression to organic support, which is acombination of centralized and grid circulation patterns, and circulation separation. Supermarket visitors,employees, and management staff can be more effective. Keywords: Healthy Product, Lifestyle, Organic, Retail, Supermarket

Author(s):  
Pratap G. Patil

Purpose: Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design – Methodology – Approach: The study used a structured survey of 300 respondents covering metro city (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypothesis based upon the motivating and inhibiting factor in the growth of organic food. Findings: The data collected from the survey were analyzed using percent analysis and ANOVA tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social Implications: There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value – The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.


Author(s):  
Nadya Salsabila Haqqoni ◽  
Fitria Putri Aprilia ◽  
Indah Nur Maulina

The emergence of Coronavirus Disease (COVID-19) in China at the end of 2019 has caused a large international outbreak that threatens public health. COVID-19 is a new type of virus that has not been previously identified in humans. This study aims to determine whether this virus affects the public in consuming halal food products and adopting a healthy lifestyle. Islam itself has introduced the terms halal and haram where when this is not prioritized it will cause harm to human health. This study uses descriptive-quantitative methods, with data collection techniques using primary data sourced from a questionnaire with a total of 101 respondents through purposive random sampling technique with the SPSS program and secondary data sourced from literature studies as a theoretical reinforcement in finding a solution that can answer the problem. research written. Our results show that there is an increase in awareness of the halal label and the tendency to consume halal food after the occurrence of COVID-19. In order to realize the SDG's goals, it is necessary to increase public awareness of the halal lifestyle and be strengthened by the results of the survey that has been conducted, we recommend a system that is implemented in 3 ways, namely regulation, education, and literacy (REL). The initiative is intended to maintain and increase public awareness of consuming halal food products so as to accelerate the growth of the halal industry in Indonesia.


2017 ◽  
Vol 2 (1) ◽  
pp. 393
Author(s):  
Ni Putu Ariesta Budiani ◽  
Ni Luh Suastuti ◽  
Lidjah Magdalena Massenga

Public awareness of the importance of adopting a healthy lifestyle continues to increase. One indicator can be seen is an increase in the consumption of organic food. Likewise, the high interest of the global community in organic food is expected to impact on the restaurant business in Bali, especially in Ubud Tourist Area. At this time there are some marketing difficulties facing the restaurant business that sells food made from organic.  The purpose of research is exploring the strengths, weaknesses, opportunities, and threats organic restaurant in Ubud Tourist Area - Bali. It is also to investigate the marketing strategy to increase tourists visiting an organic restaurant in Region Ubud - Bali.Methods of data collection using observation, interviews, questionnaires, and documentation, and then analyzed using SWOT analysis. The results of this study are the internal condition of organic restaurants in Ubud Tourist Area is excellent for tourists and managers of restaurants, as well as external environmental conditions in Ubud. Based on a combination of analysis and IE Matrix Matrix position, the right strategy is applied industry Organic restaurant in Ubud Tourist Area is a strategy of market penetration, product development, and market development is limited.


2016 ◽  
Vol 118 (9) ◽  
pp. 2308-2325 ◽  
Author(s):  
Richa Misra ◽  
Deepak Singh

Purpose Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design/methodology/approach The study used a structured survey of 150 respondents covering Delhi and the National Capital Region (NCR) of Ghaziabad, Noida and Faridabad (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypotheses based upon the motivating and inhibiting factor in the growth of organic food. Findings The data collected from the survey were analyzed using t-test, χ 2 test, factor analysis and multiple linear regression tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social implications There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.


Author(s):  
Ramona Ramli Et.al

The awareness ofa healthy lifestyle, particularly in food intake, has resulted in the visibility of organic food products. Most of the organic food products are local-based and home-grown. The popularity of Social Network Sites (SNSs) opens the opportunity for organic food sellers to educate, promote, and market their products to customers. However, the credibility of organic food sellers remains as barriers for customers to purchase from them. In this study, we investigatethe organic food sellers selection problem, and the Fuzzy Analytic Hierarchy process method is applied to determine the most trusted sellers. Organic food sellers with the highest priority weight will be select as trusted sellers. The results of the study expected to be used by organic food sellers to improve their business operations. At the same time, the results will serve as guidelines for customers to evaluate the trustworthiness of organic food sellers.


2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani

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