scholarly journals An Analysis of Factors Affecting on Growth of Organic Food Perception of Consumers in a Metro City of India

2020 ◽  
pp. 228-238
Author(s):  
Pratap G. Patil
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Descriptive Research ◽  
Food Perception ◽  
Safety And Health

Purpose: Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design – Methodology – Approach: The study used a structured survey of 300 respondents covering metro city (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypothesis based upon the motivating and inhibiting factor in the growth of organic food. Findings: The data collected from the survey were analyzed using percent analysis and ANOVA tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social Implications: There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value – The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

An analysis of factors affecting growth of organic food

2016 ◽  
Vol 118 (9) ◽  
pp. 2308-2325 ◽  
Author(s):  
Richa Misra ◽  
Deepak Singh
Keyword(s):  
Organic Farming ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Polluted Water ◽  
Exploratory Research ◽  
National Capital Region ◽  
Content Type ◽  
Factors Affecting ◽  
National Capital

Purpose Food gives us essential nutrients to lead a healthy lifestyle but lately it has been found that many food products have become hazardous due to contamination and lead to many diseases. The rampant use of pesticides and chemical-based fertilizers in agriculture has, increased the productivity but at the same time they have created an alarming situation for the environment. The demand of the hour is to therefore to encourage organic farming and offer a better choice to consumers as well as save the environment. The purpose of this paper is to explore and understand the factors affecting perception of consumers on organic food products in Indian context. Design/methodology/approach The study used a structured survey of 150 respondents covering Delhi and the National Capital Region (NCR) of Ghaziabad, Noida and Faridabad (India). Exploratory research was used to know the variables from the literature that affect the perception of consumers regarding organic food. Descriptive research was used to understand the demographic profile of the organic food consumer’s. Conclusive research design was used to test the hypotheses based upon the motivating and inhibiting factor in the growth of organic food. Findings The data collected from the survey were analyzed using t-test, χ 2 test, factor analysis and multiple linear regression tests. Results indicated that the intention to purchase organic products was impacted by the consumer’s belief on the safety and health aspect of the product, trust and certification, information and availability and lifestyle and are hence drivers of growth. And certain impeding factors were identified like doubt in the professed quality of organic food, lack of awareness and price parity. Social implications There are enough evidences of fertile land being converted into wasteland because of use of agro- chemical-based fertilizers in farming. There are also enough incidents of polluted water (ground and surface) due to agrochemical-based farming. Heavy use of pesticides leads to adverse effect on the health of farmers also. There were many reports of farmers committing suicide because of debt due to heavy investment on pesticides and fertilizers. Organic farming is a win-win proposition for environment, farmers and consumer’s. Originality/value The study was an effort to understand awareness and perception of organic food consumers in urban India post-agriculture revolution. The result would help the organic food producing and marketing companies to understand the factors that influence the belief of consumers when they purchase organic food and henceforth they can formulate communication strategies and marketing policy based on consumer’s expectations.

PERANCANGAN PROYEK ARSITEKTUR INTERIOR STB SUPERMARKET DI TARAKAN

AKSEN ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 44-55
Author(s):  
Senny Caroline ◽  
Astrid Kusumowidagdo ◽  
Stephanus Evert Indrawan
Keyword(s):  
Healthy Lifestyle ◽  
Economic Status ◽  
Public Awareness ◽  
Organic Food ◽  
Food Products ◽  
Natural Food ◽  
Circulation Patterns ◽  
Other Substances ◽  
Growing Age ◽  
Management Staff

Public awareness for healthy living, especially in big cities is increasing. Increasing economic status andease of access to information and knowledge about healthy lifestyle make people, especially people withmiddle class economies, begin to pay more attention to health. One of the efforts made to start a healthylife is through organic food products. Organic food products are high-quality natural food ingredientscontaining vitamins, fiber, minerals, and other substances that are useful for consuming and consuming.The awareness of these qualities makes the product more organic in demand. Shopping for food needsa common thing for people to do. The development of lifestyle also affects the community in determiningshopping places. The growing age makes retail businesses change the retail concept to be more modern.The concept of supermarkets is now a demand for changes in the lifestyle of the city. The retail conceptis now focused on large and wide sales area outlets and facilities for convenience and comfort that arecomfortable and have an impact on sales. Seeing this developing a supermarket with organic products andpaying attention to the opportunity to develop a supermarket business. The interior architectural designconcept of the STB Supermarket is designed to provide a fresh impression to organic support, which is acombination of centralized and grid circulation patterns, and circulation separation. Supermarket visitors,employees, and management staff can be more effective. Keywords: Healthy Product, Lifestyle, Organic, Retail, Supermarket

scholarly journals The Emotional Intelligence in IT Employee’s

2019 ◽  
Vol 8 (2S4) ◽  
pp. 441-444
Keyword(s):  
Emotional Intelligence ◽  
Research Method ◽  
Service Sector ◽  
Hybrid Approach ◽  
Secondary Data ◽  
Critical Factor ◽  
Exploratory Research ◽  
Factors Affecting ◽  
It Service ◽  
Descriptive Research

In the quest to develop leaders who will foster a culture of equity and inclusion in the workplace, a critical factor to assess is Emotional Intelligence. EI (Emotional Intelligence) is a way for us to recognize our emotions as well as the emotions of other people. Individuals who are high in EI can recognize the emotions of others and are able to convey and regulate their own emotions. At organizations, work pressure, strain, anxiety, fearfulness, angstand depression are all related to Emotional Intelligence. These emotions could affect a person’s performance at workstation. Emotions can impact a performance, they can either create a high or crash the employee’s morale which will affect the persons performance positively or negatively. The research paper casts light upon the measurement of EI, and how it impacts an employee’s performance. The highlights the job performance, the importance of performance index. The main purpose of the research analysis is to understand the effectivenessEIin IT(Service Sector), and how it influences their performances. The research methodology used in the study is a hybrid approach that consists of exploratory and descriptive research methods. The exploratory research is considered as the primary research method, while the descriptive research method is considered as the secondary data. We will analyze the relationship between dependent variable and independent variables of factors affecting the development of emotional intelligence of employees. This research is conducted in IT organizations in Chennai, for feasibility purpose

scholarly journals Antecedents of Organic Food Consumption among the Indian Customers

2019 ◽  
Vol 8 (12) ◽  
pp. 5811-5817
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Demographic Variables ◽  
Growth Hormones ◽  
Factors Affecting ◽  
Food Purchase ◽  
Organic Food Consumption ◽  
Awareness Level

Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.

scholarly journals Opportunities and Challenges in Marketing of Organic Food Products in Uttarkhand

2018 ◽  
Vol 14 (4) ◽  
pp. 11-20
Author(s):  
Ratna Banerjee ◽  
Meenakshi Sharma
Keyword(s):  
Organic Farming ◽  
Environmental Sustainability ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Environment Friendly ◽  
Sustainable Products ◽  
Organic Products ◽  
Challenges And Opportunities ◽  
Farming Policy

Rising population, economic growth and awareness regarding environmental sustainability is making the consumers as well as companies to look for alternative products. In this regard, organic food product is one of the source to reduce environmental degradation as well as lead to increased employment opportunities. This paper examines the challenges and opportunities of marketing organic food products in Dehradun city and nearby areas. Additionally it identifies the demand-supply gap and the economic viability of using organic products. Descriptive study is done on the information obtained from retailers/suppliers to study the disparities in the prices of organic food products and the reasons behind them. The study considered organic farming to be a feasible production system towards sustainable development and recommends development of an organic farming policy in Uttarakhand through wide consultation with all stakeholders. Further scope may include recyclable (environment friendly) packaging, other sustainable products such as e-vehicle for logistics and all.

scholarly journals Organic Food Products Labeling Innovation: The Case for Sustainable Food Consumption Behavior

2018 ◽  
Author(s):  
Daniel Adrian Gârdan ◽  
Ionel Dumitru ◽  
Ilić Dragan ◽  
Iuliana Petronela Gârdan ◽  
Mihai Andronie ◽  
...  
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Food Products ◽  
Point Of View ◽  
Exploratory Research ◽  
Food Labels ◽  
Cultural Economic ◽  
Sustainable Food ◽  
Adaptation Capacity ◽  
Present Context

The present context regarding development of the food products trade at European Union level presumes manifestation of some tendencies and challenges meant to claim at the highest level the adaptation capacity of economical agents - both producers and traders. Among these we can take into account their need to comply with organic product labeling standards as an integral part of food products safety policies at Union level. In order to be able to implement a proper label type, not only from the point of view of standards but especially from the perspective given by the consumers perception and motivation toward a healthy sustainable food consumption, producers have to constantly innovate, to find new design solutions for food products labels. This article propose an exploratory research in the form of a field survey that highlights the perceptions of Romanian and Serbian consumers, altogether from the urban environment in relation to organic food labeling and how they influence purchasing decision-making. A random number of 373 Serbian consumers’ questionnaires, respectively 1262 Romanian consumers’ questionnaires have been validated, the results showing interesting results from the point of view of national consumption profile differences due to different cultural, economic and social factors as well as different levels of integration within European economy for the both countries. Main conclusions of the research stress the fact that perceptions regarding organic food products labels are constructed around variables like: type of information to appear within the label, category of information that are missing from labels, degree of producers interest in proper labeling of organic food products, relevance of the information on the organic food labels as regards the decision to purchase the products etc. Conclusions propose some possible developments for innovative future characteristics for organic food products labels.

scholarly journals RECENT EVOLUTION OF THE CONSUMPTION OF ORGANIC FOOD PRODUCTS IN BELGIUM

AGROFOR ◽  
2018 ◽  
Vol 2 (3) ◽  
Author(s):  
Philippe BURNY
Keyword(s):  
Organic Farming ◽  
Dairy Products ◽  
Organic Food ◽  
Food Products ◽  
Distribution Channels ◽  
Animal Products ◽  
Direct Sales ◽  
Fresh Food ◽  
Per Capita ◽  
Open Markets

The consumption of organic food products in Belgium increased significantly andcontinuously between 2008 and 2016, growing from 1.5 % to 3.2% of the totalconsumers’ expenses for fresh food products. Nine percent of Belgian families buyorganic food products at least once per week and represent 60% of the totalexpenses. The total expenses per capita reached nearly 33€ in 2015. The mainexpenses concerned dairy products (6.72 €/capita), vegetables (5.57) and fruits(4.40). These expenses have been globally increasing. The market share of organicproducts considerably varies from one type of food products to another: it is thehighest for meat substitutes (24.6% in 2016) and eggs (14.0%), while it reaches3.0% for dairy products, 6.6% for vegetables and 4.3% for fruits. Thesepercentages have been globally increasing during the last years. Vegetable productshave been proportionally more sold than animal products compared to the situationin the conventional market. Supermarkets and specialized shops are the mostcommon distribution channels, direct sales on farms and open markets remainingmarginal. Families with high income and children and retired people with highincome are those who spend the most on organic food products. This evolution issupported by the Walloon government through the organic farming developmentplan.

scholarly journals Selection of Trusted Organic Food Sellers on Instagram Using Fuzzy Analytic Hierarchy Process

2021 ◽  
Vol 12 (3) ◽  
pp. 1981-1986
Author(s):  
Ramona Ramli Et.al
Keyword(s):  
Analytic Hierarchy Process ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Food Products ◽  
Fuzzy Analytic Hierarchy Process ◽  
Analytic Hierarchy ◽  
Business Operations ◽  
Analytic Hierarchy Process Method ◽  
Hierarchy Process ◽  
Selection Of

The awareness ofa healthy lifestyle, particularly in food intake, has resulted in the visibility of organic food products. Most of the organic food products are local-based and home-grown. The popularity of Social Network Sites (SNSs) opens the opportunity for organic food sellers to educate, promote, and market their products to customers. However, the credibility of organic food sellers remains as barriers for customers to purchase from them. In this study, we investigatethe organic food sellers selection problem, and the Fuzzy Analytic Hierarchy process method is applied to determine the most trusted sellers. Organic food sellers with the highest priority weight will be select as trusted sellers. The results of the study expected to be used by organic food sellers to improve their business operations. At the same time, the results will serve as guidelines for customers to evaluate the trustworthiness of organic food sellers.

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