How to Increase the Revisit Intention on Tourism Experience: The Mediating Role of Rosy Retrospection and the Moderating Role of Retrieval Cues

2020 ◽  
Vol 49 (6) ◽  
pp. 1499-1522
Author(s):  
Han-Na Jo ◽  
Ji-Ho Choi
Keyword(s):  
Retrieval Cues ◽  
Mediating Role ◽  
Revisit Intention ◽  
Tourism Experience ◽  
Moderating Role

Impact of Atmospheric Stimuli on Revisit Intention: Some Evidence on Stimulus-Organism-Response Model: A Case of International Five-Star Hotels in Indonesia

2019 ◽  
Vol 16 (11) ◽  
pp. 4722-4730
Author(s):  
Sakapas Saengchai ◽  
Watcharin Joemsittiprasert ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Statistical Tool ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Revisit Intention ◽  
Prime Objective ◽  
The Mind ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The prime objective of the current study is to investigate the impact of the atmospheric stimuli on revisit intention. In addition to that, the study has examined the mediating role of perceived image in the relationship between atmospheric stimuli and revisit intention. Finally, the moderating role word of mouth in the relationship between perceived image and revisit intention has been examined. The study has broached the issues related to sensory marketing. Sensory marketing is a new concept which is evolved more in the last two decades. It is part of experientialmarketing. Sensory marketing is considered as revolutionary area in the field of marketing in which emotions and perceptions are evoked by the marketers by targeting five senses of human. The expectations can be exceeded by the organization for the customers by targeting more than one sense. When external factors are used to stimulate the human senses, a memorable experience is created, which help in building a positive image in the mind of customers, which later on has an impact on the retention of customers as well. However, the current study has filled this gap. However, this study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So,the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current stud, and the data is collected from the tourist in Indonesia. The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. The current study will be helpful for policymakers and practitioners in understanding the issues atmospheric stimuli on revisit intention. In author knowledge, this is among very few pioneering studies on this issue.

The Influence of Festival Attributes on Destination Image and Revisit Intention : The Moderating Role of Human Service

2020 ◽  
Vol 32 (3) ◽  
pp. 57-75
Author(s):  
Seung-Hee Cha ◽  
Si-Eun Kim ◽  
Hee-Ji Choi ◽  
Woo-Hyuk Kim
Keyword(s):  
Human Service ◽  
Destination Image ◽  
Revisit Intention ◽  
Moderating Role
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