Impact of Atmospheric Stimuli on Revisit Intention: Some Evidence on Stimulus-Organism-Response Model: A Case of International Five-Star Hotels in Indonesia

2019 ◽  
Vol 16 (11) ◽  
pp. 4722-4730
Author(s):  
Sakapas Saengchai ◽  
Watcharin Joemsittiprasert ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Statistical Tool ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Revisit Intention ◽  
Prime Objective ◽  
The Mind ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The prime objective of the current study is to investigate the impact of the atmospheric stimuli on revisit intention. In addition to that, the study has examined the mediating role of perceived image in the relationship between atmospheric stimuli and revisit intention. Finally, the moderating role word of mouth in the relationship between perceived image and revisit intention has been examined. The study has broached the issues related to sensory marketing. Sensory marketing is a new concept which is evolved more in the last two decades. It is part of experientialmarketing. Sensory marketing is considered as revolutionary area in the field of marketing in which emotions and perceptions are evoked by the marketers by targeting five senses of human. The expectations can be exceeded by the organization for the customers by targeting more than one sense. When external factors are used to stimulate the human senses, a memorable experience is created, which help in building a positive image in the mind of customers, which later on has an impact on the retention of customers as well. However, the current study has filled this gap. However, this study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So,the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current stud, and the data is collected from the tourist in Indonesia. The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. The current study will be helpful for policymakers and practitioners in understanding the issues atmospheric stimuli on revisit intention. In author knowledge, this is among very few pioneering studies on this issue.

Sensory Marketing Cues and Behavioural Intention: An Application of Stimulus Organism Response Model in the Hospitality Industry of Thailand

2019 ◽  
Vol 16 (11) ◽  
pp. 4748-4756
Author(s):  
Sakapas Saengchai ◽  
Khajornsak Thaiprayoon ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Customer Satisfaction ◽  
Visual Cues ◽  
Statistical Tool ◽  
Behavioural Intentions ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Product Service ◽  
The Impact ◽  
The Relationship

The main focus of the current study is to investigate the impact of sensory marketing cues, namely visual cues sound cues, and smell cues on the behavioural intentions. The second focus of the study is to investigate the mediating role of customer satisfaction in the relationship between sensory marketing cues and behavioural intentions. Lastly, the moderating role of trust in the relationship between customer satisfaction and behavioural intentions. This study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. The findings of the study have provided support to the theoretical foundation and the proposed hypothesis of the current study. The data is collected from the internal tourist in Thailand. According to the findings of the study, feelings have an effect on various marketing parameters like selection priority of store, store files, satisfaction from product, service and shopping, need based shopping, pleasure-based shopping, time spent in store and decision-making style of the customer. Moreover, customers preferred to use the products based on their feelings, mental satisfaction and emotions related to the product.

scholarly journals Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age

2021 ◽  
Vol 18 (9) ◽  
pp. 4812
Author(s):  
Soojung Kim ◽  
Yahua Bi ◽  
Insin Kim
Keyword(s):  
Well Being ◽  
Key Factors ◽  
Web Based ◽  
Revisit Intention ◽  
Cognitive Age ◽  
Travel Industry ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

In the environment in which an increasing number of older travelers are participating in online tourism platforms, for older travelers who face multiple barriers in using e-commerce, it is essential to identify factors promoting older travelers’ website usage for their well-being and sustainable travel industry. This study aims to identify the key factors of website atmosphere for enhancing older travelers’ familiarity, investigate the relationship between older adults’ website familiarity and revisit intention, and test the moderating role of cognitive age. A web-based survey was conducted, and the sample consisted of 305 US residents 50 years of age and older who had experienced travel websites. The results indicated that three subdimensions of older travelers’ website familiarity—informativeness, effectiveness, and entertainment—positively influence their website familiarity. Additionally, the impact of informativeness on website familiarity is stronger for travelers who identify as younger than their chronological age. Moreover, older travelers’ familiarity with a website improves their revisit intention. The current study found not only significant travel website atmosphere factors to boost older travelers’ participation in online tourism platforms but also significant older travelers’ groups depending on their cognitive age perception to magnify the effect of website atmosphere.

scholarly journals Impact of openness to experience on project success with mediating role of creativity and moderating ROLE OF uncertainty avoidance

2016 ◽  
Vol 4 (2) ◽  
pp. 58-64
Author(s):  
Marina Mailk ◽  
Keyword(s):  
Project Success ◽  
Positive Impact ◽  
Uncertainty Avoidance ◽  
Project Managers ◽  
Openness To Experience ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The purpose of the study was to examine the impact of openness to experience on project success with the mediating role of creativity and moderating role of uncertainty avoidance. Data were collected from 100 project managers by using questionnaires. In order to analyze the relationship regression and correlation techniques were used, which indicated the positive impact of openness to experience on creativity. The results of study indicated positive and significant impacts of predictors on response variables.

Financial leverage, debt maturity, future financing constraints and future investment

2020 ◽  
Vol 13 (4) ◽  
pp. 613-634
Author(s):  
Ehsan Poursoleiman ◽  
Gholamreza Mansourfar ◽  
Sazali Abidin
Keyword(s):  
Debt Maturity ◽  
Financing Constraints ◽  
Financial Leverage ◽  
Short Term ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose This paper aims to investigate the impact of debt maturity on the relationship between financial leverage and future financing constraints. Moreover, it attempts to analyze the moderating role of short-term debt and the mediating role of future financing constraints in the relationship between financial leverage and future investment. Design/methodology/approach To test the moderating role of debt maturity, all the observations are divided into two groups based on short-term debt to total debt ratio. Moreover, Sobel, Aroian and Goodman tests are used to analyze the mediating role of future financing constraints. The sample used in this research includes firms listed on the Tehran Stock Exchange from 2006 to 2018. Findings It is shown that financial leverage is inversely (positively) related to future financing constraints for firms with higher (lower) use of short-term debt and, short-term debt moderates the relation between financial leverage and future investment. The findings also indicate that future financing constraints carry the influence of financial leverage to future investment. Originality/value In an imperfect market where financing is not independent of investment, it is highly required to carry out some studies on the role of different financing scenarios in firms and their impacts on future financing and investment; therefore, this paper is conducted to address one of the most important issues in the capital market, which is almost the pioneer study in this field.

scholarly journals Impact of Knowledge Sharing on Sustainable Performance: Mediating Role of Employee’s Ambidexterity

2021 ◽  
Vol 13 (22) ◽  
pp. 12788
Author(s):  
Alamzeb Aamir ◽  
Sharif Ullah Jan ◽  
Abdul Qadus ◽  
Abdelmohsen A. Nassani ◽  
Mohamed Haffar
Keyword(s):  
Knowledge Sharing ◽  
Response Rate ◽  
Manufacturing Sector ◽  
Mediating Role ◽  
Sustainable Performance ◽  
Final Sample ◽  
Prime Objective ◽  
The Impact ◽  
The Relationship

The prime objective of the current study is to examine the impact of knowledge sharing and employee ambidexterity on the sustainable performance of manufacturing firms operating in the KPK province of Pakistan. In addition to this, the study has examined the mediating role of employees’ ambidexterity in the relationship between knowledge sharing and sustainable performance. The final sample included 240 respondents, which represented a response rate of 68%. The study employed SEM-PLS for data analysis. The results indicate that the employee’s ambidexterity fully mediates between knowledge sharing and sustainable performance. Knowledge sharing appears as a significant determinant of employees’ ambidexterity and sustainable performance. Meanwhile, the employee’s ambidexterity also has a positive and significant relationship with sustainable performance. In the field of Management Sciences and other disciplines, knowledge sharing is considered a significant field of study. Globally, very little research has targeted these variables. This research offers conceptual highlights for developing the influence of knowledge sharing on the sustainable performance of employees particularly in the manufacturing sector.

scholarly journals Impact of Abusive Supervision on Interpersonal Conflict; Mediating Role of Breach of Psychological Contract and Moderating Role of Locus of Control

2016 ◽  
Vol 04 (01) ◽  
pp. 53-63
Author(s):  
Saima Ahsraf ◽  
◽  
Naila Ashraf
Keyword(s):  
Locus Of Control ◽  
Psychological Contract ◽  
Interpersonal Conflict ◽  
Abusive Supervision ◽  
Mediating Role ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The purpose of this study was to examine the impact of abusive supervision on the interpersonal conflict among teachers in the education sector of Pakistan. The study also explores the mediating role of breach of psychological contract and moderating role of locus of control in the proposed model. The survey was conducted on the teachers of different schools, colleges, and universities of Rawalpindi, Islamabad, Karachi and Lahore. Data was collected from 272 teachers using questionnaires. Results indicated that abusive supervision is positively associated with the interpersonal conflict. Moreover,locus of control acts as a strong moderator on the relationship of abusive supervision and interpersonal conflict such that it weakens the relationship. However, breach of psychological contract didn’t mediate the relationship of abusive supervision and interpersonal conflict.

scholarly journals How Employee’s Leadership Potential Leads to Leadership Ostracism Behavior: The Mediating Role of Envy, and the Moderating Role of Political Skills

2020 ◽  
Vol 17 (9) ◽  
pp. 3080
Author(s):  
Ying Xue ◽  
Xiyuan Li ◽  
Hongmei Wang ◽  
Qiu Zhang
Keyword(s):  
Positive Impact ◽  
Practical Significance ◽  
Dark Side ◽  
Leadership Potential ◽  
Political Skills ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Recently, research on the leadership potential of employees has gradually attracted the attention of scholars. However, further exploration is required to better understand the upward influence of employee’s leadership potential on their leaders. This study examined the mechanisms behind the impact of employee’s leadership potential on leadership ostracism behavior. Moreover, the mediating role of leader’s envy and the moderating role of employee’s political skills in the relationship between employee’s leadership potential and leadership ostracism behavior were investigated. The results of an empirical analysis of 221 employee–leader pairs, studied over multiple periods, are as follows: employee’s leadership potential had a significant positive impact on leader’s envy and leadership ostracism behavior; leader’s envy had a significant positive impact on leadership ostracism behavior; and leader’s envy mediated the relationship between leadership potential and leadership ostracism behavior. In addition, employee’s political skills negatively moderated the indirect effect of leadership potential on leadership ostracism behavior through leader’s envy. The leadership potential of employees with more political skills appeared to have less influence on organizational ostracism via leader’s envy. This study explored the “dark-side” of employee’s leadership potential by understanding its impact on their leaders; the findings have theoretical and practical significance for companies.

scholarly journals Moderating role of self-congruence: Impact of brand personality on Brand attachment through the Mediating role of Trust

2018 ◽  
Vol 10 (1) ◽  
pp. 13-22
Author(s):  
Asma Amjad ◽  
Fiza Amjad ◽  
Khalid Jamil ◽  
Sharjeel Yousaf
Keyword(s):  
Brand Personality ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Brand Attachment ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Increasingly companies are focused on searching for ways to create strong brand connections with consumers. It is illustrated that such connections lead to higher levels of consumer loyalty, which increases companies’ financial performance. The main purpose of this study is to explore the impact of brand personality on brand attachment through the mediating role of trust. Also investigate the moderating role of self-congruence on the relationship between brand personality and brand trust.  SPSS 23 is used to analyze the data. Data was collected through survey questionnaire technique and snow-ball sampling technique was used for data collection. Analysis reveal Brand personality have significant and positive relationship with brand trust. On the other side trust significantly enhance the brand attachment. While the results prove that self-congruence have significant moderating effect on the relationship between brand personality and brand trust. 

scholarly journals Gene regulation contributes to explain the impact of early life socioeconomic disadvantage on adult inflammatory levels in two cohort studies

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Cristian Carmeli ◽  
Zoltán Kutalik ◽  
Pashupati P. Mishra ◽  
Eleonora Porcu ◽  
Cyrille Delpierre ◽  
...  
Keyword(s):  
Dna Methylation ◽  
Gene Regulation ◽  
Cohort Studies ◽  
Early Life ◽  
Life Experiences ◽  
Socioeconomic Disadvantage ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

AbstractIndividuals experiencing socioeconomic disadvantage in childhood have a higher rate of inflammation-related diseases decades later. Little is known about the mechanisms linking early life experiences to the functioning of the immune system in adulthood. To address this, we explore the relationship across social-to-biological layers of early life social exposures on levels of adulthood inflammation and the mediating role of gene regulatory mechanisms, epigenetic and transcriptomic profiling from blood, in 2,329 individuals from two European cohort studies. Consistently across both studies, we find transcriptional activity explains a substantive proportion (78% and 26%) of the estimated effect of early life disadvantaged social exposures on levels of adulthood inflammation. Furthermore, we show that mechanisms other than cis DNA methylation may regulate those transcriptional fingerprints. These results further our understanding of social-to-biological transitions by pinpointing the role of gene regulation that cannot fully be explained by differential cis DNA methylation.

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