A Study on the Convergence and Complex Effect of Chinese Consumers’ SNS Usage Characteristics on Hair Beauty Service Usage Behavior - Focusing on the Mediating Effect of Appearance Interest -

2021 ◽  
Vol 39 (5) ◽  
pp. 23-36
Author(s):  
Kyoung In Kim
Keyword(s):  
Mediating Effect ◽  
Chinese Consumers ◽  
Service Usage ◽  
Complex Effect ◽  
Usage Behavior

scholarly journals The Psychology of Queuing for Self-Service: Reciprocity and Social Pressure

2018 ◽  
Vol 8 (4) ◽  
pp. 75 ◽  
Author(s):  
Hanyeong Kim ◽  
Yun Lee ◽  
Kun Park
Keyword(s):  
Social Pressure ◽  
Negative Behavior ◽  
Service Usage ◽  
Electronic Products ◽  
Operation Efficiency ◽  
Customer Interaction ◽  
Service Operation ◽  
Usage Behavior ◽  
Long Time ◽  
Self Service

Many services are provided in the form of self-service. In self-service, customers simultaneously become the sole producer and a consumer of a service. Using a scenario-based experiment, we examine the psychology of queuing for self-service, and how inter-customer interaction affects service operation efficiency. We assumed that customers could decide how long they would use a service, and that length of usage increases the value of the service, such as in experience stores where customers try out newly released electronic products. Subjects decide how long they will use a service under different conditions of waiting time and social pressure. We found that generalized reciprocity influenced decisions on service time. Customers who had waited for service for long time chose to use the service for long time when it became their turn, and vice versa—subjects reciprocated the previous customer’s service usage behavior. We also show that the presence of social pressure affects customers’ service usage behavior. Under social pressure, customers tend to reciprocate the negative behavior of a previous customer less.

scholarly journals MOBILE SERVICE USAGE BEHAVIOR IN KOREA: AN EMPIRICAL STUDY ON CONSUMER ACCEPTANCE OF INNOVATIVE TECHNOLOGIES

2011 ◽  
Vol 17 (1) ◽  
pp. 151-173 ◽  
Author(s):  
Yeong-Wha Sawng ◽  
Seung-Ho Kim ◽  
Jungmann Lee ◽  
Young Sam Oh
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Functional Performance ◽  
Behavioral Science ◽  
Mobile Services ◽  
Mobile Service ◽  
Clear Understanding ◽  
Service Usage ◽  
Factors Influencing ◽  
Usage Behavior

Whilst mobile services have grown to a sizeable market in recent years, and leaps and bounds have been made in related technology, consumers’ usage behavior with regard to these services has received little attention from researchers. Studies on related topics are few and scarce, if compared, for example, to studies on information systems or web services. The main purpose of this study is to investigate consumers’ usage behavior in mobile services to provide pointers for future development of this field. Specifically, this study attempts to identify variables influencing the use of mobile service consumers. We developed an information technology acceptance model to determine usage characteristics and usage trends in mobile services and predict consumers’ usage behavior based on patterns discerned from these characteristics and trends. Information technology acceptance models are a useful tool for understanding the behavior of consumers of services such as mobile services, combining aspects of a technology and service good, from the perspective of behavioral science. This study, comprehensively concerned with mobile service marketing-related issues, considers both factors influencing consumers’ usage behavior and also technical aspects of services. Factors influencing the behavior of mobile service consumers are investigated empirically, by examining them in a real-world context. The expected outcomes of this study are as follows: First, it will predict consumers’ usage behavior with regard to mobile services based on usage characteristics at the level of task management, and discern identifiable and recurring patterns. Second, it will awaken providers to the importance of technical and functional performance and a clear understanding of consumers’ needs for the success of marketing mobile services.

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

2014 ◽  
Vol 28 (3) ◽  
pp. 181-194 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Ipkin Anthony Wong ◽  
Guicheng Shi ◽  
Rongwei Chu ◽  
James L. Brock
Keyword(s):  
Corporate Social Responsibility ◽  
Competitive Advantage ◽  
Mediating Effect ◽  
Brand Preference ◽  
Chinese Consumers ◽  
Content Type ◽  
Brand Quality ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance and brand preference is also studied. Design/methodology/approach – In 2011, 243 valid responses to questionnaire surveys were collected from a convenience sample in China. Regression analyses were used to test the hypotheses. Findings – Customers’ brand preference can be enhanced by CSR performance. Performance in each of the three CSR domains (i.e. environment, society and stakeholders) positively impacts brand preference, although to different degrees. The impact of CSR on stakeholders has the strongest influence on Chinese customers’ brand preference among the three CSR domains. Perceived brand quality was found to be a mediator of the relationship between CSR performance and brand preference. Research limitations/implications – This research studies the relationship between CSR performance and brand preference. Results show CSR performance is not the strongest predictor of branding outcomes, its explanatory power is comparatively weaker than that of perceived brand quality. Additionally, we found a mediating effect of perceived brand quality on the relationship between CSR performance and brand preference. Practical implications – Brands can be more attractive to Chinese consumers when brands take appropriate investments in CSR activities. A socially responsible brand is not guaranteed to yield a competitive advantage. Instead a competitive advantage will more likely result through the employment of the appropriate CSR strategies, with a focus on stakeholders’ interests. Originality/value – The current research contributes to the literature by finding that not all CSR activities are equally effective. Customers in emerging markets still appear to be focused more on the quality of brands and, to some extent, stakeholder CSR practice, as these provide direct benefits to customers. Findings of this study also support the notion that Chinese consumers are beginning to use CSR information to evaluate brands.

The impact of semantic fluency on consumers' aesthetic evaluation in graphic designs with text

2020 ◽  
Vol 3 (3) ◽  
pp. 433-446
Author(s):  
Xun Deng ◽  
Liangyan Wang
Keyword(s):  
Visual Complexity ◽  
Mediating Effect ◽  
Semantic Fluency ◽  
Aesthetic Perception ◽  
Chinese Consumers ◽  
Aesthetic Evaluation ◽  
Content Type ◽  
Chinese Speakers ◽  
Fashion Designers ◽  
The Impact

PurposeThe purpose of this study is to examine the influence of semantic fluency on consumers' aesthetic evaluation in graphic designs with text and the mediating effect of visual complexity in this relationship.Design/methodology/approachThe hypotheses are examined in three experiments. Experiments 1 and 2 both verify that Chinese consumers rated the designs with low (vs high) semantic fluency words as more beautiful, and Experiment 3 further confirmed this effect in non-Chinese speakers.FindingsConfirmed by Chinese and non-Chinese consumers, high fluency text leads to lower perceived visual complexity and less aesthetic perception of the entire design.Research limitations/implicationsFindings enrich the theory of beauty standards and put forward challenges to the positive relationship between processing fluency and aesthetic pleasure. Findings are limited to the decorative function of text, and lack discussions on how designers should balance when the informational function of text is equally important.Originality/valueThis study is the first to discuss how designs with text influence consumers' aesthetic perception and provides meaningful guidelines of transnational marketing for fashion designers and enterprises.

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