scholarly journals A Study of Relationship of Service Quality, Customer Satisfaction and Service Value with Customer Loyalty of Life Insurance Customers in India

2015 ◽  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Life Insurance ◽  
Service Value ◽  
Relationship Of

scholarly journals Influential Factors on Customer Loyalty of La Moosh (Café), Hyderabad, Pakistan: An Empirical Approach

2020 ◽  
pp. 15-25
Author(s):  
Zuhaib Khokhar ◽  
Ramima Khokhar
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Positive Impact ◽  
Influential Factors ◽  
Independent Variables ◽  
Strongly Agree ◽  
Customer Trust ◽  
Relationship Of

Customers are the kings of any enterprise. They are considered as the backbone behind the triumph of a company. This is the quantitative and correlational research in nature. It aims at identifying the most influential factors or elements that can bring about impacts on customer loyalty. The most influential factors came out to be our service quality, customer satisfaction, customer trust and brand image have an impact on the loyalty of customers. The elements like service quality, customer satisfaction, customer trust and brand image are independent variables, whereas the dependent variable only includes customer loyalty. The targeted population is comprised of all those people and customers who visit La Moosh (Café), Hyderabad, Pakistan. For a collection of data, a closed-ended 5-point likert scale was established (from strongly disagree to strongly agree). A sample of 250 questionnaires was distributed and administered in IBM SPSS version 25. Three major tests are entertained for analysis such as factor analysis, reliability analysis (Cronbach’s Alpha) test and regression analysis test. Findings show that there is a significant and direct relationship of independent variables including service quality, customer satisfaction, customer trust and brand image on the dependent variable i.e. customer loyalty on La Moosh, Hyderabad, Pakistan. Therefore, it was recommended to enhance all the variables (service quality, customer satisfaction, customer trust and brand image) that have a significant positive impact on customer loyalty.

scholarly journals Relationship between Customer Loyalty, Customer Satisfaction, Customer Trust, and Service Quality in E-Commerce Setting: Case Study of Lazada in Indonesia

2018 ◽  
Vol 2 (2) ◽  
pp. 93-104
Author(s):  
Yulita Fairina Susanti ◽  
Albert Hasudungan ◽  
Arif Wiratama Prasetyo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Service Delivery ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Website Design ◽  
Equal Proportion ◽  
Customer Trust ◽  
Relationship Of

The main objective of this study is to examine the relationship of each dimension of Service Quality to Customer Satisfaction and Customer Trust, Customer Satisfaction to Customer Trust and Customer Loyalty, and Customer Trust to Customer Loyalty. The sampling is selected on the basis of random sampling from Jakarta Millennial generation, below 31 years old, that use online transaction. The questionnaire was distributed in 2017 to that Jakarta Millennial respondents on the basis of random sampling selection. This study uses Covariance-Based Structural Equation Modelling, and the variable is adopted by the previous study to see that relationship. The research finds that Website Design, Responsiveness, and Assurance has signiicant effect to Customer Satisfaction, Customization and Assurance has significant effect to Customer Trust, Customer Satisfaction has significant effect to Customer Trust and Customer Loyalty, and Customer Trust has significant effect to Customer Loyalty. This study recommends equal proportion of business efforts between the service delivery and customize technology to retain their customer loyalty, since the results underscore the importance of both technical and service delivery aspects.

scholarly journals The Effect of E-Service Quality on Satisfaction and Its Impact on Customer Loyalty of Mobile Banking Users (Case Study of Bank Syariah Mandiri KCP Belawan)

2021 ◽  
Vol 4 (2) ◽  
pp. 2717-2729
Author(s):  
Marliyah Marliyah ◽  
M. Ridwan ◽  
Ayu Kartika Sari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Sample Number ◽  
Relationship Of ◽  
The Relationship

Bank Syariah Mandiri (BSM) is a real example of a bank that has utilized information technology as an additional service provided to improve the customer experience in transacting online via the internet, namely through a mobile banking application. The application of mobile banking is one form of BSM's commitment in providing good quality electronic services, and can be felt and assessed by customers who have used it. These assessments can then affect their level of satisfaction. Based on this, it then encouraged researchers to test the influence of the quality of mobile banking electronic services offered by Bank Syariah Mandiri KCP Belawan on the satisfaction and loyalty of mobile banking users. This research is intended to analyze the effect of e-service quality on customer satisfaction and its impact on customer loyalty. Questionnaire items used as many as 35 items. Data collection is done by distributing questionnaires to customers of Bank Syariah Mandiri KCP Belawan who at least have an account and use BSM mobile banking application for 3 (three) months with a sample number of 84 people determined by nonprobability sampling method. The analytical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). The results obtained in this study are that: (1) The relationship of e-service quality has a positive and significant effect on customer satisfaction. This can be proven from the t-value greater than 1.96 which is 13,230. Thus, H1 in this study was accepted. (2) The relationship of e-service quality has a positive and significant effect on customer loyalty. This can be proven from the t-value greater than 1.96 which is 3,267. Thus, H2 in this study was accepted. (3) Customer satisfaction relationship has a positive and significant effect on customer loyalty. This can be proven from the t-value greater than 1.96 which is 3,666. Thus, H3 in this study was accepted.

scholarly journals ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI CUSTOMER SATISFACTION URBAN SURF/DISTRO DI JAYAPURA

2017 ◽  
Vol 13 (2) ◽  
pp. 166-179
Author(s):  
Milcha Handayani Tammubua
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Perceived Service Quality ◽  
Self Image ◽  
Retail Service ◽  
Relationship Of ◽  
Retail Service Quality

This study aims to examine whether self image congruity, retail service quality, perceived service quality influence customer satisfaction and test the role of customer satisfaction mediation variable at customer loyalty distro Urban Surf and Planet Surf in Jayapura. data analysis in this research used multiple regression analysis and hierarical regression to measure independent variable in dependent variable with mediation variable. The results show that customer satisfaction fully mediates the relationship of self image congruity and retail service quality to customer loyalty. Meanwhile customer satisfaction also mediates partially customer relationship perceived service quality to customer loyalty.   Penelitian ini bertujuan untuk mengkaji apakah self image congruity, retail service quality, perceived service quality berpengaruh pada customer satisfaction dan menguji peran mediasi variable customer satisfaction pada customer loyalty distro Urban Surf dan Planet Surf di Jayapura. Analisis data dalam penelitian ini digunakan analisis multiple regression dan hierarical regression untuk mengukur variable independen pada variable dependen dengan variable mediasi. Hasil penelitian menunjukkan bahwa customer satisfaction memediasi secara penuh hubungan self image congruity dan retail service quality terhadap customer loyalty. Sementara itu customer satisfaction juga memediasi secara parsial hubungan customer perceived service quality terhadap customer loyalty.

scholarly journals Customer Loyalty on Halal Meat Product: A Case Study of Indonesian Logistics Performance Perspective

2021 ◽  
Vol 21 (1) ◽  
pp. 433-453
Author(s):  
Ilyas Masudin ◽  
Faradilla Witha Fernanda ◽  
Fien Zulfikarijah ◽  
Dian Palupi Restuputri
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Meat Product ◽  
Meat Products ◽  
Equation Modeling ◽  
Processed Meat ◽  
Service Value ◽  
Muslim Majority

The purpose of this article is to determine the influence of halal supplier’s service quality, halal logistic performance, perceived service value and customer satisfaction to customer’s loyalty on halal meat products at non-moslem areas. This paper uses quantitative method that is done by collecting data from 90 respondents and analyzed using structural equation modeling (SEM) to determine the correlation between variables. The study found a significant influence occurs on the relationship halal supplier’s service quality to halal logistic performance, halal supplier’s service quality to perceived service value, halal logistic performance to customer satisfaction, perceived service value to customer satisfaction, and customer satisfaction to customer loyalty. The insignificant influence happened at halal supplier’s service quality to customer satisfaction relation. This study contributes to the halal logistic topics that are still rarely studied, especially by taking the place of research in Indonesia which is a majority area of Muslims and also has some non-Muslim majority areas. The study focused on the comparative influence of halal logistics performance on consumer loyalty of raw and processed meat products for Muslims in Indonesian non-muslim majority area.The results of this study indicate that there is a significant relationship between the quality of halal supplier services and halal logistics performance, the quality of halal supplier services with perceived service value. In addition,it also found the effect of halal logistics performance on customer satisfaction, perceived value of service to customer satisfaction, and customer satisfaction with customer loyalty. Furthermore, there is a significant effect on the quality of halal supplier services on customer satisfaction relationships.

scholarly journals RELATIONSHIPS OF SERVICE QUALITY, SERVICE VALUE AND CUSTOMER LOYALTY - A STUDY OF DOMESTIC AIRLINE SERVICE

2011 ◽  
Vol 14 (2) ◽  
pp. 47-55
Author(s):  
Thao Thi Phuong Tran ◽  
Thuy Ngoc Pham
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Customer Value ◽  
Sem Analysis ◽  
Ho Chi Minh City ◽  
Quality Service ◽  
Service Value ◽  
Two Factors ◽  
Domestic Airline

For several decades, improving service quality has been considered the best way to enhance customer satisfaction that leads to increase customer loyalty. However, customer satisfaction that is viewed as the most important factor to determine customer loyalty, does not always lead to success. Moving marketing from customer satisfaction orientation to customer value orientation has recently been being a central issue in service marketing. Given these situations, this study aims to explore the relationships between service quality, service value and customer loyalty. Its purpose is to test whether service value should be an alternative to determine customer loyalty beside customer satisfaction. Results of SEM analysis based on a sample of 308 passengers using airlines service in Ho Chi Minh City show that there are two factors of service quality with significantly positive impacts on customer loyalty through such an intermediary as service value.

scholarly journals Pengaruh Kualitas Produk, Kualitas Proses, Kualitas Pelayanan Dengan Peran Mediasi Kepuasan Pelanggan Terhadap Loyalitas Pelanggan

2020 ◽  
Vol 2 (1) ◽  
pp. 69-73
Author(s):  
I Dewa Nyoman Usadha
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Service Level ◽  
Process Quality ◽  
Business Customers ◽  
Relationship Of ◽  
The Relationship

This study is an empirical study in coastal areas or coastal villages in the region of Tabanan. which aims to determine the effect of Product Quality, process quality, service quality with mediation satisfaction to Loyalty of small and medium business customers. Methodelogi used, Statistics method with Moderation or Mediation variables. The number of samples taken from the population of 30 respondents. The results showed the relationship of Product Quality (X1) to the quality of process (X2) 0.971, Quality of service (X3) 0.795 so that the average relationship 0.883, with the mediation 0.816 so as to produce the level of customer satisfaction 0.818. The correlation of process quality (X2) with product quality (X1) 0,971, Service Level (X3) 0,846, average 0,908 mediated correlation 0,850 resulted Customer Loyalty level 0,842, with mediation equal to 0,850 resulted Average Customer Loyalty 0,58 process quality, product quality and service level. Relationship Level of Service Quality (X3) 0,846 with process quality (X1) 0,795, with average 0,820 with mediation 0,971 resulted high customer satisfaction 0,826. So with a mediation of 0.971 mediate the median level of 0.771. Which the average relationship of 0.820 with mediation 0.971 resulted in the level to the average customer Loyalty of -0.151.the relationship that has been established either does not require the level of mediation

scholarly journals The Mediating Role of Satisfaction: Life Insurance Customers’ Perspective (Service Quality, Trust and Image Toward Loyalty)

2020 ◽  
Vol 7 (6) ◽  
pp. 156
Author(s):  
Muhammad Fachmi ◽  
Basri Modding ◽  
Jeni Kamase ◽  
Hasanuddin Damis
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Life Insurance ◽  
Corporate Image ◽  
Mediating Role ◽  
Insurance Data ◽  
Customers Perspective ◽  
Customer Satisfaction And Loyalty

Purpose: The purpose of this study is to analyze whether service quality, trust, and corporate image directly influence customer satisfaction and loyalty. Besides, it also examines the indirect effect on loyalty through customer satisfaction.Design/Methodology/Approach: The sample is customers who have made insurance claims, with 206 people to be respondent, from PT. Prudential Life Assurance, PT. AXA Mandiri, PT. AIA Financial, and PT. Bumiputera Life Insurance. Data were analyzed using SEM-AMOS analysis techniques.Findings: The results of this study indicate that service quality, trust, and corporate image directly have a positive and significant effect on customer satisfaction. Finding also shows that service quality and trust, directly have a positive but not significant impact on customer loyalty. In contrast, company image and satisfaction directly have a positive and significant effect on customer loyalty. The role of customer satisfaction as a mediating variable shows that service quality, trust, and corporate image indirectly have a positive and significant effect on customer loyalty.Implications/Originality/Value: So it is concluded that service quality, trust and a higher corporate image will be able to provide higher loyalty if customer satisfaction as an intervening variable also increases. That is, if life insurance customers are less satisfied with service quality, trust, and company image, it is difficult to realize high customer loyalty.

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