scholarly journals Perception of facial emotional expressions by representatives of Asian and European cultural groups

2017 ◽  
Vol 10 (4) ◽  
pp. 116-132 ◽  
Author(s):  
Y.G. Khoze ◽  
O.A. Korolkova ◽  
N.Yu. Zhizhnikova ◽  
M.V. Zubareva
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Cross Cultural ◽  
Emotional Expressions ◽  
Cultural Group ◽  
Cultural Groups ◽  
Basic Emotions ◽  
Cross Cultural Differences ◽  
Cross Cultural Study

The article presents the results of a cross-cultural study of the perception of basic emotional expressions by representatives of Asian and European cultural groups and compares them with the results obtained earlier on Russian sample. Emotional expressions from VEPEL database (Kurakova, 2012) were used as stimuli. We revealed invariant perception within a cultural group and cross-cultural differences in perception of the basic emotions of fear, disgust and anger between Asian and Russian cultural groups; in perception of surprise, fear, disgust and anger between European and Russian cultural groups; and in perception of fear, sadness, disgust and anger between European and Asian cultural groups.

scholarly journals Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping

2018 ◽  
Vol 3 (2) ◽  
pp. 80-90 ◽  
Author(s):  
Hilal Ozen ◽  
Nil Kodaz
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Online Shopping ◽  
Cross Cultural ◽  
Cross Cultural Differences ◽  
Cross Cultural Study ◽  
Online Retailers ◽  
The Usa ◽  
Irreversible Effect ◽  
Buying Behaviors

With the irreversible effect of globalization, a growing number of websites today sell their products to more than one country. The effects of cross cultural differences on buying behaviors are widely acknowledged. Therefore, a consideration about attracting and retaining online consumers from different countries and cultures is gaining importance. This paper examines the roles of hedonic and utilitarian values in online shopping by comparing cross culturally the Turkish and US consumers. A total of 264 students from Turkey and USA participated in the survey. The findings showed that the online shopping behaviors of Turkish and USA consumers differ according to their hedonic and utilitarian values. While Turkish consumers use online retailers to socialize with others, the USA people use online shopping for relaxation purposes.

scholarly journals What Are Friends for in Russia Versus Canada?: An Approach for Documenting Cross-Cultural Differences

2021 ◽  
pp. 106939712110245
Author(s):  
Marina M. Doucerain ◽  
Andrew G. Ryder ◽  
Catherine E. Amiot
Keyword(s):  
Cultural Differences ◽  
Interpersonal Relationships ◽  
Factor Structure ◽  
Group Membership ◽  
Cultural Models ◽  
Cross Cultural ◽  
Cultural Group ◽  
Mental Maps ◽  
Cross Cultural Differences

Most research on friendship has been grounded in Western cultural worlds, a bias that needs to be addressed. To that end, we propose a methodological roadmap to translate linguistic/anthropological work into quantitative psychological cross-cultural investigations of friendship, and showcase its implementation in Russia and Canada. Adopting an intersubjective perspective on culture, we assessed cultural models of friendship in three inter-related ways: by (1) deriving people’s mental maps of close interpersonal relationships; (2) examining the factor structure of friendship; and (3) predicting cultural group membership from a given person’s friendship model. Two studies of Russians (Study 1, n = 89; Study 2a, n = 195; Study 2b, n = 232) and Canadians (Study 1, n = 89; Study 2a, n = 164; Study 2b, n = 199) implemented this approach. The notions of trust and help in adversity emerged as defining features of friendship in Russia but were less clearly present in Canada. Different friendship models seem to be prevalent in these two cultural worlds. The roadmap described in the current research documents these varying intersubjective representations, showcasing an approach that is portable across contexts (rather than limited to a specific cross-cultural contrast) and relies on well-established methods (i.e., easily accessible in many research contexts).

scholarly journals Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

2018 ◽  
Vol 50 (1) ◽  
pp. 116-129 ◽  
Author(s):  
Chenchen Li ◽  
Dongmei Li ◽  
Chi-Yue Chiu ◽  
Siqing Peng
Keyword(s):  
Cultural Differences ◽  
Personal Characteristics ◽  
The United States ◽  
Cross Cultural ◽  
Chinese Consumers ◽  
Brand Strength ◽  
Strength Evaluation ◽  
Cross Cultural Differences ◽  
Cross Cultural Study ◽  
Using Data

The present research investigates cross-cultural differences in the characteristics associated with brand strength evaluation and the mechanism underlying these cultural differences. Using data from the United States and China, we found that American consumers judge brands with personal characteristics to be stronger than those with relational characteristics, while Chinese consumers show a reversed pattern. Furthermore, cultural differences in brand strength evaluation were salient only when consumers rated brands that were connected with their self-concepts, suggesting that cultural differences in brand strength evaluation ensue from consumers’ internalized preferences. Our findings have theoretical and practical implications for branding management and understanding the mechanism through which culture influences individual behaviors.

scholarly journals Altruistic or Egocentric, or even Hypocritic? - A Cross-Cultural Study of the Safety Priority Choice of Autonomous Car

2021 ◽  
Author(s):  
Masaharu Mizumoto ◽  
Ono, Shigeharu ◽  
Okazaki, Yumi ◽  
Kanetsuna, Keigo
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Cross Cultural ◽  
Cross Cultural Study ◽  
Safety Priority ◽  
Japan And China

How should the autonomous car behave when faced with an unavoidable accident? In particular, in situations where either the driver or the pedestrian will inevitably be killed, whose safety should the autonomous car prioritize? There can be cases in which sacrificing the driver would be the best solution to maximize lives and minimize deaths. And we also need to consider the possibility that the victim could be ourselves. In this cross-cultural study with participants from US, Japan, and China, we investigated the drivers' safety setting preferences and found some interesting cultural differences in such preferences.

PRIORITIES DURING THE COVID-19 PANDEMIC: PERSPECTIVES, DECISION-MAKING, AND EMPATHY

2021 ◽  
Author(s):  
Afton Nelson ◽  
Kristijan Civljak ◽  
Heather Mitchell
Keyword(s):  
Decision Making ◽  
Cultural Differences ◽  
Present Article ◽  
Cross Cultural ◽  
Cultural Groups ◽  
Response Distribution ◽  
Cross Cultural Differences ◽  
Subjective Reports

The rapid and ongoing evolution of the COVID-19 pandemic has resulted in reactionary decision-making and emphasized discord arising from uncertainty. Given that countries have dealt with the pandemic quite differently thus far, it was relevant to explore the undertones of decision-making, as well as the perspectives of the individuals who are affected. The study aimed to investigate the role of confidence and decision-making in pandemic behaviors as well as related pandemic perspectives. The present article discusses findings concerning pandemic-specific decision-making, the influence of empathy on decision-making, and qualitative reports from respondents. The analyzed sample included 561 respondents divided into three cultural groups based on response distribution, geography, and general cultural categorizations (e.g., Western vs. non-Western). The findings revealed insights into the decision-making of pandemic consequences, as well as a lack of cross-cultural differences within the sample. Subjective reports highlighted key themes including trust in science, prevention and preparedness, and suggested next steps from the respondents’ perspectives. These findings from across the globe call for further investigation into cross-cultural decision-making in the pandemic.

scholarly journals Altruistic or Egocentric, or even Hypocritic? - A Cross-Cultural Study of the Safety Priority Choice of Autonomous Car

2021 ◽  
Author(s):  
Masaharu Mizumoto ◽  
Ono, Shigeharu ◽  
Okazaki, Yumi ◽  
Kanetsuna, Keigo
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Cross Cultural ◽  
Cross Cultural Study ◽  
Safety Priority ◽  
Japan And China

How should the autonomous car behave when faced with an unavoidable accident? In particular, in situations where either the driver or the pedestrian will inevitably be killed, whose safety should the autonomous car prioritize? There can be cases in which sacrificing the driver would be the best solution to maximize lives and minimize deaths. And we also need to consider the possibility that the victim could be ourselves. In this cross-cultural study with participants from US, Japan, and China, we investigated the drivers' safety setting preferences and found some interesting cultural differences in such preferences.

scholarly journals Cross-cultural emotion recognition in adults and children

2021 ◽  
Author(s):  
Belle Nicole Reyes
Keyword(s):  
Emotion Recognition ◽  
Cultural Differences ◽  
South Asian ◽  
Recognition Task ◽  
Cross Cultural ◽  
Cultural Identification ◽  
Cultural Groups ◽  
Cross Cultural Differences ◽  
Cultural Exposure ◽  
Adults And Children

The current studies investigated cross-cultural emotion recognition in South Asian and Caucasian Canadian adults and children. The two main goals of the current research were to disentangle the effects of culture and race on cross-cultural emotion recognition and to chart the development of cross-cultural differences in emotion recognition. Both adults and children completed an emotion recognition task, viewing faces of four different racial/cultural groups (South Asian Canadians and immigrants, Caucasian Canadian and immigrants). Adults completed a cultural identification task with these four racial/cultural groups and a contact questionnaire that assessed their exposure to Caucasian and South Asian individuals. Findings revealed that Caucasian and South Asian Canadian adults showed cross-cultural differences in emotion recognition; however, children did not. Furthermore, adults were able to identify the cultural background of Caucasian and South Asian faces at above-chance levels. Finally, results indicated that higher levels of cross-cultural exposure were related to improved cross-cultural emotion recognition for Caucasian adults only.

Self-Concept: A Cross-Cultural Study

1976 ◽  
Vol 42 (1) ◽  
pp. 43-46 ◽  
Author(s):  
Thomas P. Weinland ◽  
Robert K. Gable ◽  
Ole Varming
Keyword(s):  
Cultural Differences ◽  
Cultural Study ◽  
Cross Cultural ◽  
Self Concept ◽  
Personal Attributes ◽  
Self Confidence ◽  
Educational Differences ◽  
Cross Cultural Study ◽  
American Students

Self-concept differences between 190 American and 98 Danish 5th and 6th grade suburban students were examined in light of known societal and educational differences. Danish males and American females reported significantly higher self-confidence in personal attributes; American students reported higher achieving in school scores than Danish students. Results are discussed in the context of cultural differences; further areas of investigation are offered.

scholarly journals Cross-cultural emotion recognition in adults and children

2021 ◽  
Author(s):  
Belle Nicole Reyes
Keyword(s):  
Emotion Recognition ◽  
Cultural Differences ◽  
South Asian ◽  
Recognition Task ◽  
Cross Cultural ◽  
Cultural Identification ◽  
Cultural Groups ◽  
Cross Cultural Differences ◽  
Cultural Exposure ◽  
Adults And Children

The current studies investigated cross-cultural emotion recognition in South Asian and Caucasian Canadian adults and children. The two main goals of the current research were to disentangle the effects of culture and race on cross-cultural emotion recognition and to chart the development of cross-cultural differences in emotion recognition. Both adults and children completed an emotion recognition task, viewing faces of four different racial/cultural groups (South Asian Canadians and immigrants, Caucasian Canadian and immigrants). Adults completed a cultural identification task with these four racial/cultural groups and a contact questionnaire that assessed their exposure to Caucasian and South Asian individuals. Findings revealed that Caucasian and South Asian Canadian adults showed cross-cultural differences in emotion recognition; however, children did not. Furthermore, adults were able to identify the cultural background of Caucasian and South Asian faces at above-chance levels. Finally, results indicated that higher levels of cross-cultural exposure were related to improved cross-cultural emotion recognition for Caucasian adults only.

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