scholarly journals The Regulating Effect of Entrepreneurial Alertness on Maker's Online Social Motivation

2021 ◽  
pp. 396-407
Author(s):  
Kun Zhao
Keyword(s):  
Social Network ◽  
Development Strategy ◽  
Information Seeking ◽  
Online Social Network ◽  
External Environment ◽  
Social Motivation ◽  
Negative Effects ◽  
Motivation Factors ◽  
Entrepreneurial Alertness ◽  
Reaction Speed

To explore the regulating effect of entrepreneurial alertness on the motivation of makers to use online social network. It is found that high entrepreneurial alertness can improve the sensitivity of information seeking motivation and the perception and reaction speed of external environment changes, so as to adjust the team structure and development strategy more quickly, gain competitive advantage and succeed in financing entrepreneurial projects; with high entrepreneurial alertness, makers will treat emotional motivation factors more rationally and weaken the negative effects of personal emotional motivation on financing of entrepreneurial projects. At the same time, high entrepreneurial alertness will help makers to learn forward-looking knowledge and business, and promote entrepreneurial projects to obtain leading time and fruitful innovation.

scholarly journals Evaluation of Development of Sharing Economy from the Perspective of Social Network

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Yichen Yang
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Development Strategy ◽  
Sharing Economy ◽  
Individual Autonomy ◽  
Negative Effects ◽  
Trust Mechanism ◽  
Institutional Supply ◽  
Overall Evaluation ◽  
New Perspective

This article focuses on the study of the macro and interdisciplinary aspects of the sharing economy. Based on the perspective of social networks, the overall evaluation of the development of this new economic form is carried out, with a view to exploring the sound development of the sharing economy with a new perspective of sociology. First of all, the sharing economy has changed the structure and relationships of social networks. However, social networks have negative effects on trust mechanism, heterogeneous connection, social governance, individual autonomy and capital circulation in the considerable changes. Based on the concern for these negative effects, this article still launches the development strategy of the sharing economy in the aspects of traditional relations, institutional supply, lowering barriers, abandoning inertia, and identifying social capital from the perspective of social network.

scholarly journals DIMENSIONALITY AND EFFECTS OF INFORMATION MOTIVATION ON USERS’ ONLINE SOCIAL NETWORK ADVERTISING ACCEPTANCE

2018 ◽  
Vol 58 (2) ◽  
pp. 174-187
Author(s):  
IMRAN ANWAR MIR
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Interaction ◽  
Information Seeking ◽  
Uses And Gratifications ◽  
Online Social Network ◽  
Social Network Sites ◽  
Multidimensional Model ◽  
Uses And Gratifications Theory ◽  
Marketing Literature

ABSTRACT Social media has produced substantial changes in the communication landscape. Online social network sites (SNS) grew as a common platform for online social interaction. SNS firms generate revenue from the advertising appearing on SNS. Their survival depends on users’ approval of such social network advertising (SNA). Marketing literature indicates that users accept advertising if it is consistent with their motivations for using social media. Information seeking is the most recognized SNS motivation. Yet, research on evaluating the influence of SNS information motivation on users’ approval of SNA is scarce. Based on SNS uses and gratifications theory, this study proposes a multidimensional model that shows the influence of SNS information motivation on users’ approval of SNA.

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

2021 ◽  
pp. 097325862110311
Author(s):  
Imran Anwar Mir
Keyword(s):  
Social Network ◽  
Cognitive Processes ◽  
Information Seeking ◽  
Online Social Network ◽  
Cognitive Mechanism ◽  
Mechanism Model ◽  
Proposed Model ◽  
Social Media Platforms ◽  
Self Administered Questionnaire

Social media platforms such as social network sites (SNS) have become an essential part of users’ everyday activities. Users frequently engage in SNS to socialise and access information. The business model of several SNS firms is rooted in advertising. The challenge for SNS firms is to make sure that users accept SNS advertising. Based on uses and gratifications theory (UGT) and motivated reasoning theory (MRT), the current research offers a motivational cognitive mechanism model of SNS advertising acceptance. To assess the applicability of this model, the current research assesses how pre-purchase and ongoing information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour. To attest the offered theory and hypotheses, an offline survey using self-administered questionnaire was conducted with 240 SNS users living in Pakistan. Data supported the proposed model and indicated that pre-purchase and ongoing SNS information seeking motivations via cognitive processes influence users’ SNS banner ad click behaviour.

From Relationship to Information

2015 ◽  
pp. 241-258 ◽  
Author(s):  
Chen Yang ◽  
Louisa Ha ◽  
Gi Woong Yun ◽  
Lanming Chen
Keyword(s):  
College Students ◽  
Social Media ◽  
Social Network ◽  
Information Seeking ◽  
Online Social Network ◽  
Relationship Management ◽  
Network Size ◽  
Social Network Size ◽  
Usage Patterns ◽  
Online Activities

By measuring social media users' online activities in terms of information broadcasting, information seeking and relational maintenance, this chapter aimed at investigating how college students' SNS usage patterns may affect their online social network sizes. Statistics in this chapter suggested that more information seeking leads to more Twitter followings while more information broadcasting results in a larger size of Twitter followers. The frequency of relationship management, however, did not predict students' social network size on either Twitter or Facebook. Implications of the study were discussed.

Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering

2019 ◽  
Vol 49 (1) ◽  
pp. 203-217 ◽  
Author(s):  
Young-joo Lee
Keyword(s):  
Cohort Study ◽  
Social Network ◽  
Civic Engagement ◽  
Online Social Network ◽  
Social Network Sites ◽  
Positive Association ◽  
Prosocial Behaviors ◽  
Network Site ◽  
Facebook Use ◽  
Mixed Messages

The younger generation’s widespread use of online social network sites has raised concerns and debates about social network sites’ influence on this generation’s civic engagement, whether these sites undermine or promote prosocial behaviors. This study empirically examines how millennials’ social network site usage relates to volunteering, using the 2013 data of the Minnesota Adolescent Community Cohort Study. The findings reveal a positive association between a moderate level of Facebook use and volunteering, although heavy users are not more likely to volunteer than nonusers. This bell-shaped relationship between Facebook use and volunteering contrasts with the direct correlation between participation in off-line associational activities and volunteering. Overall, the findings suggest that it is natural to get mixed messages about social network sites’ impacts on civic engagement, and these platforms can be useful tools for getting the word out and recruiting episodic volunteers.

Sign in / Sign up

Export Citation Format

Share Document