scholarly journals An Empirical Study on Factors Affecting Customer Stickiness in Chinese Local Life-Service Online Group-Buying Market

2016 ◽  
Vol 19 (2) ◽  
pp. 33-42
Author(s):  
Zhang, Yan-Qing ◽  
맹해양 ◽  
Bae, Ki-hyung
Keyword(s):  
Empirical Study ◽  
Factors Affecting ◽  
Group Buying ◽  
Online Group

Customer Satisfaction with Online Group-Buying Services

2013 ◽  
pp. 91-120
Author(s):  
Thong Vu Huy ◽  
Trang Tran Mai
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Information Quality ◽  
Participant Observation ◽  
Legal Framework ◽  
Poor Quality ◽  
Product Price ◽  
Factors Affecting ◽  
Group Buying ◽  
Online Group

Given the essential role of customers to the success of any business, particularly newly-established ones, it is crucial for Hanoi’s online group-buying (OGB) companies to make constant efforts to keep their customers satisfied. This research aims at investigating customer satisfaction in the context of Hanoi’s OGB through both quantitative and qualitative methods including an online customer survey with 150 OGB customers, in-depth interviews with 20 customers, and participant observation of five OGB websites. The research results show that the key factors affecting OGB customer satisfaction include product price, merchandise variety, information quality, product quality, and delivery. Also, despite the high likelihood of customers’ repurchasing and recommending to others, Hanoi’s OGB business has not yet met customer satisfaction, particularly in terms of the information quality, supplier’s reputation, product quality and delivery. The root causes of this situation include the incomplete legal framework and ineffective management at macro-level; the poor quality management and business ethics of OGB companies; and the limited OGB customers’ awareness of their rights and responsibilities.

scholarly journals Research on Pricing Models and Strategies of Online Group-Buying

2021 ◽  
Vol 251 ◽  
pp. 01027
Author(s):  
Qiuhua Ding ◽  
Shixin Zhang
Keyword(s):  
Business Models ◽  
Price Setting ◽  
Optimal Price ◽  
Strategy Research ◽  
Factors Affecting ◽  
Group Buying ◽  
Healthy Development ◽  
Traditional Market ◽  
Full Swing ◽  
Online Group

In recent years, the Online Group-Buying has entered a state of development in full swing. The particularity of the OGB platform compared with the traditional market determines that its marketing and price setting model must be different from the traditional market. Based on the summary of domestic and foreign scholars’ literature on the pricing and strategy research of group buying business models, this article analyzes various factors affecting group buying prices. Under various assumptions, parameters and variables, through mathematical calculation and analysis, the optimal price and maximum profit for the healthy development of the enterprise are obtained, and how the merchants on the group buying website should adopt corresponding price-setting strategies and profit models to made some suggestions.

The Consumer’s Online Group Buying Influential Factor Model: An Empirical Study in China

2014 ◽  
pp. 451-453
Author(s):  
Matthew Tingchi Liu ◽  
James L. Brock ◽  
James Gui Cheng Shi
Keyword(s):  
Empirical Study ◽  
Factor Model ◽  
Influential Factor ◽  
Group Buying ◽  
Online Group

An Empirical Study on Consumer Purchasing Intention in Online Group-Buying

2012 ◽  
Vol 472-475 ◽  
pp. 1402-1405 ◽  
Author(s):  
Bin Shi
Keyword(s):  
Empirical Study ◽  
Empirical Research ◽  
Consumer Participation ◽  
Comprehensive Model ◽  
Group Buying ◽  
Research Results ◽  
Perceived Trust ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Online Group

Online group-buying characterized by Groupon model is developing rapidly in recent years. This study presents three perspectives of price stimulation, demand extendibility, and perceived trust to investigate factors influencing consumer participation intention in Online group-buying. Based on the foundation of existing empirical research results, an empirically validated comprehensive model is proposed and tested.

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